It is the day: App Promotion Summit NYC opened its doors, and we are well represented. Here is how you can interact with Dataseat today: 🤝 Look out for Mark Menery and Michael Linehan to discuss performance advertising without IDs, contextual targeting, and navigating the mobile privacy landscape. 💡 11:30 AM, User Acquisition zone: Join Mark Menery in his workshop "The Winning Methodology Behind Top-Performing AdAttributionKit (SKAN) Campaigns." Look at the freshest real-world SKAN cases and take a deep dive into #AdAttributionKit for advertisers.
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Top Linkedin Voice For Content, Sr Digital Strategist | Marketing, Gen AI & Tech Strategy | Martech, Analytics & Communications Leadership | Author | Speaker
Google : Plan For Ad Targeting Without Third-Party Cookies as it outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. Marketers must prepare now for changes coming in 2024. Publisher Advertiser Identity Reconciliation, or PAIR may be used extensively. Though targeting precision may decrease after phasing out third-party cookies, advancements in first-party data use and AI optimization offer alternatives.For online marketers, investing now in automated and consent-based solutions is key to navigating the evolving advertising landscape #marketing #privacy #advertising #adishares
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Goodbye Cookies 👋 By the summer of 2025, Firefox, Safari, and Google will have all removed third-party cookies. That’s 85% of the global browser market share! This shift will inevitably shake up advertising. Our latest article explores how to get ready for the post-cookie era and thrive as a better advertiser. You’ll learn about: ✅ Contextual targeting ✅ First-party data collection ✅ Google’s Privacy Sandbox …and more. Learn how to make the most of cookie deprecation! Dive into the article 👇 https://bit.ly/3UTmR1R #cookiedeprecation #advertising
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Discover how Dstillery's collaboration with Similarweb enriches AI ad targeting, leveraging anonymized data for privacy-centric, predictive advertising solutions. Read the full news - https://lnkd.in/dZ5iDbdy #collaboration #data #advertising #privacy #artificialintelligence #technology #innovation #partnership
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🚨The Cookie Apocalypse is here!🚨 With third-party cookies disappearing, advertisers face new challenges in tracking and targeting. But it's not the end—it's an opportunity to innovate. Leverage first-party data, contextual targeting, and creative excellence to stay ahead. Let's adapt and thrive in this new landscape!🍪💡 #MarketingStrategy #AdTech #Privacy #Innovation #SocialTribe
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Experienced advertising specialist with a passion for client growth through creative marketing & technology.
Don't wait🚦for Google to close the cookie jar! Cookie IDs are only used on a portion of Chrome browsers anyway🤔. Plus targeting IDs limits reach regardless of the presence of cookies 🍪 or any other form of user ID. This forces advertisers to miss out on quality inventory & reach at scale. ⚖️ If you want your ads to be seen by active consumers in real-time with ID-free decision making, targeting, and true privacy compliant solutions, then Inuvo has you covered. Give me a shout ☎️, shoot me a message or email 💬📨 at [email protected] to learn more about our cookie-less audience discovery, media delivery, and performance spend analysis solutions via IntentKey AI🤖 Let's sweeten 🍯 your advertising plans and shape the future of advertising, NOW! 📈 #Advertising #IntentKeyAI #PrivacyCompliant #PerformanceAnalysis #Inuvo #SweetSideScale
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👀Goodbye Cookies 👋 By the end of 2024, Firefox, Safari, and Google will have all removed third-party cookies. That’s 85% of the global browser market share! This shift will inevitably shake up advertising. Our latest article explores how to get ready for the post-cookie era and thrive as a better advertiser. You’ll learn about: ✅ Contextual targeting ✅ First-party data collection ✅ Google’s Privacy Sandbox …and more. Learn how to make the most of cookie deprecation! Dive into the article 👇 https://bit.ly/3UTmR1R #cookiedeprecation #advertising #cookie
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The #cookielessfuture is NOW. 🍪 On January 4th, Google disabled third-party cookies for 1% of Chrome users (30M people!). Sticking to their goal of eliminating cookies by the end of 2024. That's why we created ID-free® targeting. ID-free is the ONLY ID-less behavioral targeting technology available today. It delivers scale, performance, and privacy for advertisers' programmatic campaigns by using AI to predict the value of an impression to a brand without knowing anything about the user. The cookies are crumbling. Learn more about ID-free targeting today 👉 https://lnkd.in/eCUMT5Rw #cookies #adtech #cookiedeprecation #cookieless
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Account Executive at Dstillery | Helping Brands Find Their Best Customers Through Custom and Predictive Targeting With and Without IDs
Time's up on cookies 🍪 ! Are your advertisers ready? Dstillery offers the only cookie-less behavioral targeting solution on the market and it's ready to activate today. With our patented ID-free® technology, you get privacy-safe behavioral targeting with no user tracking involved, that actually performs for your campaign. Let's talk about how!
The #cookielessfuture is NOW. 🍪 On January 4th, Google disabled third-party cookies for 1% of Chrome users (30M people!). Sticking to their goal of eliminating cookies by the end of 2024. That's why we created ID-free® targeting. ID-free is the ONLY ID-less behavioral targeting technology available today. It delivers scale, performance, and privacy for advertisers' programmatic campaigns by using AI to predict the value of an impression to a brand without knowing anything about the user. The cookies are crumbling. Learn more about ID-free targeting today 👉 https://lnkd.in/eCUMT5Rw #cookies #adtech #cookiedeprecation #cookieless
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Helping D2C businesses in revenue growth | Expertise - Performance marketing | Meta & Google Ads
Targeting in performance marketing- Instead of going to much on detail targeting - interest groups (on Meta), Inmarket, affinity, custom segment (Google) core focus should be on basic demographic details as below: - Age group - Gender - Locations - Devices (android vs IOS) Platform wise core things to focus which matters and contribute 80% weightage - Meta - Ad creatives Google - Ad copies (headline, description, extensions) If the above things get taken care of it’s easy to scale any brand. Even after doing this basics if it’s not working then need to work on product market fit - there is no other option else you’ll have end up burning money on ads without achieving anything. #performancemarketing #metaads #googleads #linkdn ROI Magnet
