Dave Blake’s Post

Having a "champion program" solves many business challenges for an organization. Andrea Galvez, MBA is the VP of Client Success at Lionize. She was recognized as an honorable mention for the 2023 Customer Success Excellence Awards, distinguishing her amongst hundreds of CS nominees. Andrea excels at creating strong brand advocates. And here's why she recommends putting effort into a champion program: 1. It keeps customers more engaged. Advocates are rewarded for championing your business. This skyrockets engagement at all levels. 2. It improves the product roadmap. Having a champion program allows you to get feedback from the voice of the customer. This means that any bet that you make on your product roadmap will have a higher likelihood of being a big hit. 3. It increases sales referrals. Given the reciprocal nature of a champion program, simply asking advocates for referrals can be enough to drive sales. Another strategy is to have it be a contractual condition for joining the program (e.g. 2 referrals per quarter).

Blessed #Friday to all of you linkedin Fam! In today's business landscape, nurturing positive customer relationships is paramount and it been one of my major advantages in the field. That's why I want to highlight the advantages of steering clear of arguments with our valued customers: 1️⃣ Enhanced Satisfaction: By avoiding arguments, we can focus on understanding customer concerns and finding agreeable solutions, leading to increased satisfaction and loyalty. 🙌 2️⃣ Building Trust: By treating customers with empathy and respect, we foster trust and credibility, establishing ourselves as reliable partners. 🔒 3️⃣ Encouraging Communication: Avoiding arguments creates a space for open dialogue, enabling us to gain valuable feedback and refine our offerings. 🗣️ 4️⃣ Positive Brand Image: By prioritizing respectful interactions, we project a positive brand persona, attracting new customers and inspiring loyalty. 🌐 5️⃣ Long-Term Growth: Collaboration fosters lasting relationships, leading to repeat business and valuable word-of-mouth marketing. 📈 Let's prioritize collaboration over conflict, creating an environment where customers feel valued, understood, and supported. Together, we can achieve remarkable success. 🚀 Share your experiences on avoiding arguments and fostering collaborative customer relationships! 💬 #CustomerEngagement #CollaborationOverConflict #CustomerExperience #BuildingRelationships

🌟 Introducing CABs 2.0 and Customer-Led Advisory Boards (CLBs). 🌟 Join us for a webinar (hosted by SlapFive: Customer Marketing) next week, January 25th at 11AM ET. We'll explore the shift from the traditional CAB 1.0 to CAB 2.0, the Customer-Led Advisory Board model. How can your CAB members become true partners and "owners" in all phases of the CAB process? And most importantly, in strategic outcomes. What you will learn: → What are the shortcomings of traditional CABs for both your company and your CAB members. → Why CLABs will deliver the holy grail of CAB engagement and outsized benefits. → How this paradigm shift is manifested in all aspects of CAB work. Webinar details: 🎤 Host: SlapFive: Customer Marketing - the Customer Marketing & Advocacy Software platform for driving Customer-Led Growth 🖥️ Title: Accelerating Business Value Using Customer-Led Advisory Boards 📆 Date and time: Thursday, January 25th at 11 AM eastern 👥Speakers: Eyal Danon, President, Ignite Advisory Group and JEFF ERNST, Founder and CEO, SlapFive: Customer Marketing See you there! Sign up here: https://bit.ly/47Gj8ZF #CustomerLedAdvisoryBoard #CustomerAdvisoryBoard #CustomerEngagement #IgniteAdvisoryGroup #SlapFive #CustomerLedGrowth

After a fantastic debut meet-up for the customer success community in March, Catrin Dabell, Amarbir Sihota and I are motivated to take things up a notch for our second event.🌟 We are excited to invite local customer centric professionals to join us on the 2nd of May at the Botanist, Cardiff, for an electrifying session where we'll discover the methods behind crafting an extraordinary customer experience from start to finish. 💡 We're thrilled to have industry specialists and leaders join us for a panel discussion. Together, we'll tap into their extensive experience and insights into crafting and delivering exceptional customer experiences. We'll explore three critical milestones that define the customer journey in any organisation. 1️⃣ Pre-Sales Engagement: Understand what it means to build meaningful connections with prospects right from the get-go. 💼 2️⃣ Quick Time-to-Value Onboarding: Accelerate customer success with streamlined onboarding processes. ⏱️ 3️⃣ Land and Expand Strategies: Gain insight on how to nurture relationships, maximise retention, and strategically expand accounts. 📈 Spaces are limited so please RSVP to the Event via the google form link in the comments ASAP.🏆 Stay tuned for more details on the event, our wonderful panellists and get ready to elevate your customer journey game! 🚀 #CustomerSuccess #AccountManagement #SaaS #PanelInterview #Cardiffevent

Twelve Days of Customer-led Growth Ten Lords-a-Leaping In the classic Christmas song, the Ten Lords are symbolic of the Ten Commandments...so I decided to mash that with another Top Ten, the list made famous by David Letterman and bring to you: The Top Ten Commandments of Customer-led Growth 1. You shall have no other gods before the customer 2. You shall not make idols of your customers - #peoplebeforeprofessionals 3. You shall not take SALES' name in vain; they frustrate, but they are allies 4. Remember to offer multi-dimensional, engaging customer activities 5. Honor internal stakeholders; a solid foundation with them is key to success 6. You shall not engage in "one and done" customer feedback; honor the feedback loop 7. You shall not deliver complicated messaging; be concise, highlight the customer benefit 8. You shall not forget the call to action; the CTA is your ticket to engagement metrics 9. You shall not do things because "it's how it's always been done;" challenge the status quo 10. You shall not covet the programs of others; learn, grow and build your own Happy Friday, everyone, you made it. What's on your top ten list for the weekend? #customerledgrowth #customerledmarketing #customerexperience

🌟✨ A satisfied customer is valuable, but a delighted customer becomes your advocate. 🌟✨ 🚀 When we exceed expectations and create moments of sheer delight, we ignite a passion for our brand. These enthusiastic customers willingly share their positive experiences, becoming powerful advocates for our business. 👥 💼 Let's shift our focus from just satisfying needs to crafting exceptional journeys that leave a lasting impact. By nurturing these delighted customers, we unlock the true potential of word-of-mouth marketing. 🗣️ 🔑 Remember, happy customers are temporary, but advocates are forever. 🙌 Together, let's go that extra mile to create an army of advocates and propel our business to new heights. 🚀📈 If you are looking forward to: 👉 Sales Growth – Speak with us for sales success!" DM me for details. Or book a free session link in the headline. _________________________ Like the content? want to see more? 🤝 connect💎 Rohit Kashyap 👉 follow #resilientrohit Hit 🔔 at my profile __________________________ #CustomerAdvocacy #DelightedCustomers #CustomerExperience #WordOfMouth #BrandAdvocates #BusinessGrowth #CustomerDelight

Marketing, sales, product, and customer success - different functions, the same mission of driving GTM success. While many still treat them separately, they are more interconnected than you might imagine. So then, how do you successfully align product, marketing, sales, and customer success? To shed light on this, @Kimberly Kaminski of @Lakeside Software joins @Carlos Nouche on the latest episode of The B2B Revenue Executive Experience. Check out the full episode now. #b2brevenueexperience #gtmstrategy #gtmalignment 🎙️ Full Episode 🎙️: https://bit.ly/44SR85d

What's new in Customer Marketing & Advocacy? Here are quick notes from Friday's CMAweekly call: Acquisitions - first there was Influitive by Jigsaw, now Alyce by Sendoso, who's next? Our guess, Gainsight picking up an advocacy platform. Irwin Hipsman, Kristine Kukich What's up with Customer Success? It used to be the swiss army knife of the post sales world, but as customer revenue is a hot demand, and CS proves to be financially excessive, is CMA becoming the new swiss army knife to deliver success at scale? Additionally: Product adoption (Asha May), New Influitive competitor (Salesforce Experience Community)Andru Creighton, and why I'd never recommend the platform chasing Influitive customers today. And, join us this Friday to discuss more topics in Customer Marketing & Advocacy

Marketing, sales, product, and customer success - different functions, the same mission of driving GTM success. While many still treat them separately, they are more interconnected than you might imagine.   So then, how do you successfully align product, marketing, sales, and customer success? To shed light on this, Kimberly Kaminski of Lakeside Software joins Carlos Nouche on the latest episode of The B2B Revenue Executive Experience. 🎙 Check out the full episode in the comments. #b2brevenueexperience #gtmstrategy #gtmalignment