David LAVOREL’s Post

This was a fun one to do and write! Combining my two favourite things; #christmas #adverts and #alcohol #marketing (and a few dad joke titles thrown in for good measure!) 🎅 🎄 . This blog explains our research from ‘Last Christmas 🎵 ’ here: https://lnkd.in/gvJHZqzC but look at this year's adverts too! Alcohol content and advertising leads to increased consumption and use. Last year there was a lot shown, and showing an idealised Christmas with a lot of alcohol likely leads people to consume more at this time of year. Interestingly, there’s less alcohol in this year's adverts with some supermarkets seemingly considering the wider impact of alcohol in their adverts and some including a lot of alcohol (and likely linking alcohol with Christmas - raised with the the ASA). Less alcohol is a good thing. The reduction could lead to less consumption, fewer people starting to drink, and makes this time of year easier for those at risk of a use disorder or in #recovery Thank you to those who showed less this year & I urge Tesco Sainsbury's Asda Morrisons ALDI SÜD Lidl in Germany Marks and Spencer to consider this in the design of their #christmas adverts in future.

When we stop shopping in the local stores and prefer the large global retailers, we shouldn't be surprised if local shops face closure and independent suppliers see their margins squeezed. This will never end well: less competition will likely drive higher prices and lower quality for the consumer. The news market works in the same way. If we want to enjoy multiple local sources and increase competition and quality, we should shop small. Always go to the source: buy the local newspaper and visit the independent news site. The alternative is that someone else will decide what you are entitled to read and what you are not. https://lnkd.in/ej9AMzh6

Once again ads have been banned, and censure given, where the relationship between the company and the person in the ads is not transparent enough. While many argue against this approach from the Advertising Standards Authority, saying it's obvious, the rules and guidance is clear: you need to think like your audience, who likely have much less information and knowledge than you, the business. Declare the relationship. Use the features of platforms such as 'paid partnership' labels and use '#AD' at the start of any caption, before someone has to tap 'See More'. https://lnkd.in/ev-aUfXm I suspect the reporting of the ads has come from a marketing person, but rules are rules.

Helpful Guidance

The government yesterday sought to ease the pains of the media over the self-declaration of all advertisements --- a move necessitated by a recent Supreme Court order --- by saying such affidavits now would be needed for ads related to food and health sectors. Read More At:- https://lnkd.in/gW36NCFK Ministry Of Information & Broadcasting #advertisement #SupremeCourt #Healthcare #news #NewsUpdate #newsfeed #dailynews #IBWNews

Did you know Corona grow their own limes? 🍋 (Why isn't there a lime emoji?) The "Corona Extra Lime". China is the world's largest beer market. However, Corona's challenge was a high-quality lime shortage in the country. The lime 📗 is almost as much a part of their brand as their font, logo, label... As an alternative to simply importing limes into the country, Corona partnered with local governments and industry leaders to provide farmers 👩🌾 with the tools and knowledge needed to grow high-quality limes for their beer... +2 million sold in the first year. As a result of the "Corona Extra Lime", Corona solved its lime supply problem and gave struggling Chinese farmers a vital economic boost. 📈 - - - It's an unbelievable bit of creative thinking, brand with purpose, and an innovative solution to an interesting problem 💚 (but the cynic in me sees a bit of rampant capitalism 😂 ) https://lnkd.in/ehWWZdRw

The Indian government is planning to introduce a unified system for managing consumer complaints related to misleading advertisements, according to a Mint report. At present, complaints are directed to Broadcast Seva, the Press Council of India, and the National Consumer Helpline. The goal is to streamline the process and reduce delays and inconsistencies, as multiple platforms often lead to inefficient handling of grievances, a source told Mint on the condition of anonymity. Earlier this year, the Supreme Court sharply criticised consumer goods company Patanjali for its misleading advertisements, leading the court to require advertisers to provide a self-declaration certificate before releasing their ads. The government plans to present its proposal for a unified mechanism to the Supreme Court this week through the Information & Broadcasting and Consumer Affairs ministries. This move is expected to be part of their response to the court's reprimand last month for failing to register enough complaints regarding misleading health claims by companies. A single data centre to collect and manage all complaints about misleading advertisements will ensure more efficient and seamless handling of issues, a second source told Mint. As reported by Mint, the three meetings held with stakeholders summarise all feasible suggestions for submission which will prevent the need for repeated engagement between stakeholders and the government to address any violations.

Advertising of goods and services to consumers in Argentina: new rules to be considered The advertising of goods and services to consumers in Argentina is regulated by a multiplicity of rules, with the addition of the new Resolution No. 12/2024 of the Secretariat of Industry and Commerce. Learn more how to avoid sanctions reading on our Legal Blog: https://lnkd.in/dyPrpWsQ

Advertising of goods and services to consumers in Argentina: new rules to be considered The advertising of goods and services to consumers in Argentina is regulated by a multiplicity of rules, with the addition of the new Resolution No. 12/2024 of the Secretariat of Industry and Commerce. Learn more how to avoid sanctions reading on our Legal Blog: https://lnkd.in/dyPrpWsQ

You may have had slithers of visibility of online threats to your brand, but it’s difficult to get a full grasp of the situation. 📡 Fake websites, social media accounts, marketplace listings – all hijacking your branding and intellectual property to promote counterfeits and scams to your consumers. See a glimpse of a world run by bad actors 🔭 — including an overview of the top 10 marketplaces for IP & brand enforcements: https://lnkd.in/ecVYvZVk #BrandProtection #ConsumerProtection #ConsumerTrust #Counterfeits #BrandAbuse #AntiCounterfeiting #Marketplaces #SocialMedia