Believe the hype (cycle)! Favor Flav ⏰⏰ would have been wrong to disbelieve the hype around interactive #demo application technology. Don't believe ME? Take a look at our recently published #sales tech Hype Cycle, and check out interactive demo rushing toward the peak of inflated expectations!! The truth is, expectations ARE being met! Several clients in the last couple weeks recounted engagement rates 2X video and a similar increase in MQLs or next actions taken as well as entry to free offers! But as with any adolescent, there's some guidance and smart decisionmaking required for success! We're also roughly one month from publishing our 2024 Market Guide, but there's quite a bit of research on the space and vendors (even beyond those in the Guide) already...hit us up!! #b2bmarketing #b2bsales #plg
You know what time it is?… time to believe the hype. Interactive Demos are the next wave of sales and marketing that are a must have in your tech stack. The largest and most reputable software companies in the world are using interactive demos. Thanks David Yockelson for presenting the facts!
It's fantastic to see how quickly the category is maturing - not only in terms of powerful solutions, but also in the sophistication of use cases for demos. Thanks David Yockelson for continuing to lead this conversation and help buyers understand how they can achieve success.
Ben Kipnis
2w
Great to see real data backing up what we are all seeing around demo automation!
Semir Jahic
2w
Super interesting to see the chart and trends in sales tech! Thanks for sharing.
So interesting David Yockelson this aligns pretty well with what we feel the cycle is internally but always love 3rd party data backing it up 😃
Josh Belsley
2w
Tom Gavenonis You might find this interesting and timely.
Mike Repovz
2w
Michael Ortega , some good stuff here your team might want to see.
Skip Rudolf, Oliver Keizers, Darren Loveday you might find this interesting! ☝
Gustavo Ribeiro dos Santos Teddy Peck Thought you would find this interesting!
Product Growth Lead at Storylane | Consultant | Growth Mentor | PLG Advocate
2wLove it, David Yockelson! Yeah, since this is a relatively new category, we have noticed that many companies still need education and guidance on how to create an effective demo, where to place it, etc. Once that is done, expectations are met easily!