Chief Customer Officer at DISQO | Advisory Board Member | Revenue Executive | Culture Champion | Lifelong Learner | Harmonizing Culture, Technology & Data to Elevate Company Performance
DISQO data 🤝Ovative's measurement strategy. Happy to help Coach and Ovative to ensure effectiveness in Coach's Wear Your Shine campaign. #Advertising #Impact #Measurement #Data
How do you measure brand media's long-term impact? Coach partnered with Ovative for its Wear Your Shine campaign to measure its brand media investment's impact on incremental revenue and brand health. Using key Enterprise Marketing Return (EMR) components, Ovative's measurement strategy with third-party partner DISQO demonstrated that more than 50% of brand media’s impact on revenue occurs after media is in market. Discover how Ovative validated it all: https://bit.ly/3VkTlC2