David Karp’s Post

DYK? 🌈🌟Nielsen reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg

🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg

The StartOut #Index highlights the landscape of LGBTQ+ business, investments and economic impact. 🌈 We found that LGBTQ+ founders have been foundational in the economic growth and sustainability of this country, despite receiving less financial support than the average founder. 🧠 Learn more about our research at startout.org/index

The Association of National Advertisers #LGBTQ+ Marketing Inclusion Survey found that 55% of advertisers engage in LGBTQ+ inclusive marketing. 97% recognize enhanced brand perception through #inclusive campaigns. However, there are still many challenges. Are brands authentic if #Pride month is the only time they deliver inclusive messaging? Read the report to learn more. #DEI #DEIB #inclusivemarketing #ANA

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.

Just in time for the end of 🌈 Pride Month, our friends at LGBTQ+ Victory Institute released their 2024 "Out for America" report. It is packed with insightful stats and data visualizations. We're happy to share it while highlighting a few notable findings: • Every state (plus Washington, D.C.) has at least one out LGBTQ+ elected official serving, totaling at least 1,303 LGBTQ+ elected officials nationwide. • Along with the good news, a caveat: At least 38,193 more LGBTQ+ people must be elected to achieve equitable representation. • Of particular interest to our mission: There are currently 235 LGBTQ+ state lawmakers (and only Louisiana, West Virginia and Idaho have no out legislators). Follow LGBTQ+ Victory Institute or go to https://lnkd.in/ehJwd25S to access the full report Of course, we acknowledge we must keep fighting for justice and fairness, but we also welcome this opportunity to celebrate milestones of progress. 🌈 Happy Pride!

Happy pride month! 🏳️🌈❤️ As we step into this vibrant month of celebration, I want to take a moment to reflect on the importance of visibility for queer individuals in the office space. As a proud lesbian and poly person, I understand the profound impact that being seen and acknowledged can have on an individual. It's about more than just being present; it's about creating a space where we can all feel safe, supported, and free to express our true selves without fear. While we celebrate Pride, we must also confront the rise in hate crimes in Norway (as well as the rest of the world), a stark reminder of the ongoing struggle for true equality. Let's stand united against such hate and advocate for a society where love and acceptance prevail. Visibility matters. It paves the way for understanding, acceptance, and change. This Pride, let's commit to fostering an environment where every voice is heard, every identity is respected, and every person can thrive. Here's to celebrating our unique journeys and the collective progress we've made. #Pride #Inclusivity #Visibility

🌈 What role do consumers expect brands to play during Pride Month? In partnership with Do the WeRQ, DISQO will release a fourth annual report on LGBTQ+ advertising in the coming weeks. How has recall and receptivity to LGBTQ+ advertising changed since last year? Do consumers believe brands have more or less influence on LGBTQ+ rights in the US after last year's controversies? Stay tuned for our forthcoming insights to find out. As a pre-read, our new articles summarizes key takeaways from our 2023 report: https://hubs.li/Q02yrzwz0

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions): Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.

Pride Month reminds us of the beauty of diversity. Pride is not just a month—it's a lifelong commitment to equality and justice for all. Pride is more than a celebration; it's a call to action. It's an invitation to join a movement that seeks to build a more inclusive and equitable world. Participate in local events, support LGBTQ+ organizations, and educate ourselves and others. Every action, no matter how small, contributes to a larger wave of change. At Accenture, we know that #PrideMeansMore when we come together. Pride means more love, allies and innovation.  Comment below on what #Pride means to you. https://accntu.re/4c29HX2