David Gensler’s Post

Cheers to a New Year, New Opportunities! Now that the festivities are behind us, it's time to shift our focus to your business needs and upcoming promotions. Ready to take your brand to new heights in 2024? 📈 Assess Your Goals – What milestones are you aiming for this year? 🌐 Digital Presence – Is your online presence speaking volumes? 🎁 Promotional Plans – Let's craft a swag strategy for maximum impact! Pelican Promos is here to be your partner in success. Let's make 2024 the year your brand truly shines! #NewYearNewGoals #BusinessFocus #PelicanPromosMagic #SwaggleApproved

Thought to share some practical takeaways from someone who helped in the background to plan these events... 🟢 Host an event on Mon-Wed, venues have lower F&B mins 🟠 Work with local restaurants instead of chains; they tend to be more flexible and willing to accommodate your needs 🔵 ASK AWAY. Some of the best details at our events came about simply because we asked if they were possible... and most of the time, people said yes! 🟣 Consider hosting a cocktail hour instead of a sit-down dinner; this allows for more flexibility in predicting attendance and no-show rates 💖 Overall, people are eager for human connection; real-life experiences make an impact and drive awareness in ways digital campaigns can’t

🌟 Exciting to see Invibes' Caroline Lidington, General Director UK & APAC on the latest episode of Joy Meets... 🎙️ Caroline and Joy T.B. dove into insightful discussions on career transitions, the evolving digital advertising landscape and Caroline's profound passion for the industry. Don't miss out on this engaging conversation from IAB UK! Watch the full episode below 👇 #JoyMeets #Invibes #InFeed #DigitalMarketing #LinkedInLuminaries Invibes Advertising

For the love of all things demand gen, you cannot have it both ways! If you're not seeing ROI from events, you're doing events wrong, period. As I see it, there are two approaches to that get attention at trade shows: (1) Scrappy, guerilla marketing that takes advantage of the right people all being in the same place (like what Tim did for Directive, or what Anthony did for Delve Risk, or even what WE did at RSA for Endor Labs!) ORRRR 2) Go BIG and be creative - with the investment in space and concept to make this work (S/O to Valerie at JupiterOne, and of course we all know and love Wiz year after year) Anything in between is noise. Your 10x10 booth with the boring corporate backdrop is not going to cut it, sorry (not sorry). Pia Rodil has leveled up our events program DRAMATICALLY, and personally impacted my view on trade shows and sponsorships. Can we all put the "events are a waste of budget" narrative to rest already?

Events at your car wash are a great way to connect with the community! 💦 Check out these tips from our Senior Events Manager, Andrew Clark: ✅ Interactive Activities: Engage guests with trivia games or fun challenges like “fastest wipe” contests. ✅ Branded Experience: Incorporate your brand throughout the event to reinforce your identity. ✅ Clear Messaging: Use large, easy-to-read fonts for signs and digital displays to enhance navigation and clarity. ✅ Social Media Integration: Encourage guests to share their experiences with a dedicated hashtag or photo booth. Let's hear your ideas! What other tips do you have for car washes as they plan community events?

I start every STILTS workshop with x4 examples of challenger brands most people in the room compare their own businesses to. I then frame how each of those examples have been going for +10 years and have £millions invested in them. Without fail, a discussion follows about how easy it is to forget that not every ‘challenger brand’ is run equally. And yet, we still compare our businesses as if they’re like for like. That’s why September’s session is dedicated to diving deeper into this topic. There is absolutely nothing wrong with big budget moves. BUT we’re going to make sure we’re calling a spade a spade instead of digging a hole of unrealistic comparison. Come and join. I’m buzzing for this one. Tickets 👉 https://lnkd.in/evmWUCyJ #brand #marketing #workshop

When starting out in my career, I was the person who would shy away from the camera.... But now, I love the challenge of featuring in video content and presenting Bonded Agency in an effective way. Being visible online is a commitment I made when we launched the business 👉 I’m still learning and loving the process of challenging myself to constantly improve. A key focus is confidence – which doesn’t happen overnight. ➡ Confidence comes by reassuring yourself that you CAN do the things that worry you, by pushing out of your comfort zone. ➡ Next time you feel uncertain, remind yourself that the previous time wasn’t so bad! ➡ Step by step, celebrate the small wins 🥳. Over time you will overcome your fears and naturally improve. And remember, everyone gets nervous sometimes…it’s healthy and shows you care 👏. How do you overcome your fears and anxieties? I’m of the opinion that it takes work and a willingness to be uncomfortable. Sometimes we need to push ourselves to do the things we least look forward to in order to progress - and who knows, you might end up enjoying it - do you agree? ⬇ Below is content we shot yesterday - a behind the scenes video of the venue for our upcoming Future Advertising Trends Festival on Thursday next week!... What are your thoughts? #BondedAdFest

We wrote this blog to help remind you that Summer is going to be here faster than you know. It's time to start planning for your summertime event giveaways and fresh employee branded merchandise. https://loom.ly/n4VR-VI

How can YOU build #community? Getting people to act requires new forms of engagement. Great organizations trust NEWaukee to deploy creative brand activations, events, and programs that draw major attention, drive engagement, and build community around their brand. Learn more about our services here: https://lnkd.in/gsWgQeXu

Simple and easy to understand, turn your vision into an amazing campaign that people not only pay attention to but also rally around as they become advocates of your brand and mission. Read more here: https://ow.ly/V6pG50QtS27