David Glaza’s Post

Insights straight from the experts! Check out this exclusive snippet from our recent webinar featuring Chris Thron, our VP of Target Retail Media. Chris dives into the early reception of Target Circle's latest updates and shares invaluable feedback from our brand partners. #TargetRetailMedia #RetailInsights

Check out my thoughts on why #instore retail media is such a big topic in 2024. Across all the events we were fortunate to attend over the past few months, the topic of instore retail media continues to generate a lot of buzz. Why? 📢 In-store media is where the majority of footfall and retail sales are still taking place, so in-store retail media can help accelerate returns on ad spend for advertisers and drive incremental sales growth for retailers. 📢 In-store media can create truly memorable shopping experiences that enhances the shopper experience creating long term shopper loyalty for both retailer and brands. 📢 In-store media can and should be both analogue and digital, enabling creative multi channel campaign opportunities that simply cannot be achieved onsite and offsite. Join me and my fellow retail media enthusiasts Samuel Knights, Amber Roberts and Connor Perrett as we take a look back at our memorable highlights from Q1 in our Unfold series, we'd love to hear what you think. Threefold | SMG #thoughtleadership #retailmedianetworks #retailmedia

We’re thrilled to join world-class retail marketers at the MediaPost Brand Insider Summit: Retail. Looking forward to discussing how AdTheorent’s privacy-forward solutions help retail brands drive business outcomes like sales lift, in-store visitation, and behavioral lift. #MediaPostInsiderSummits #retailmarketing #machinelearning #digitaladvertising #programmatic

Skydeo’s back in Austin! Catch Mike Ford at Brand Insider Summit, Retail hosted by MediaPost. As we explore the latest trends and innovations in retail, we invite you to join the conversation. Are you attending the summit? Let us know in the comments, and we'll see you there! #BrandInsiderSummit #MediaPost #RetailMarketing

Ever considered setting up a retail media network (RMN)? It’s downright difficult. Navigating internal dynamics, aligning team priorities, and assuaging brand safety concerns are just a few of the challenges facing retailers and RMN operators. Ovative experts unpack these roadblocks and their implications on #retailmedia advertising: https://bit.ly/47Dvjao

Retail Media Boosts Brand Equity! 🚀 Discover how brands leverage retail media to build long-term brand equity and drive sales, as Reckitt's Gary Osifchin and Walmart Connect's Lara Barmish discussed. Credit: Walmart Connect Follow for the latest Startup 💡 growth and performance 📈, AI 🤖 advancements, and tools 🛠️ that power productivity 💪 and stay ahead of the smart 📱 technology curve 🔄. #RetailMediaMatters #BrandEquity #SalesDriven #MarketingInsights #RetailTransformation

What are the metrics by which one should judge their retail media success? Check out our conversation with Havas Market's Molly Hop to find out!

#ecommerce A first for linkedin, I think. I am calling out Colin Lewis and challenging you to a lunchtime audio live session on LI to discuss your recent post - 7 challenges of Retail Media. Lists of things in 7s usually mean bad news 7 Horsemen of the apocalypse. 7 brides for 7 brothers (would not get written today) Snow white and ... (cancelled) So with this in mind, this is an open call for you to set up an audio event, invite your audience and lets break down this topic into something meaty. The seven challenges are not predictions. Instead, they are ideas with nuance to help shed some light on Retail Media that are meant to be both thought provoking and help you stay ahead of the curve - here they are: #1 What is Retail Media Today? #2 Retail Media as the Trojan Horse for Marketing Transformation #3 Retail Media Reckoning #4 Measurement, Standardisation and ROI #5 Instore: Coming to a Store Near You #6 The Cambrian Explosion #7 The Big Kahuna What say you? #RMN #RetailMedia #Strategy #marketing #brandmarketing #CPG #retail #usretail

ICYMI: New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage

ICYMI: New Lowe’s CMO has big plans for its retail media network (Modern Retail): It really is performance media in its most purest form. You’re going after very discrete audiences using very discrete insights to drive more sales from a certain audience. What’s exciting about the Lowe’s media network is not only taking insights to action, which is really important to activate a great media network, but we’re moving […] #DOOH #digitalbillboards #digitalsignage