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The path to meeting the needs of society requires a strong integrity and accountability culture which is often missing in many of the net zero claims we see in media today as the data shows. While critics will always demand more from us , it brings me great pride that we have always stand true to our emission reduction commitments and continue to hold ourselves accountable with measurable actions. It takes strong leadership and commitment from every level in our organization to deliver the results we have. I believe society will benefit greatly if the same integrity and accountability culture is favored over words

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I'm sharing the slides from my recent off-highway electrification presentation. It is (I think) a great overview of what is happening in the off-highway market and why some markets are adopting electrified solutions and why others are not. The off-highway industry has a number of levers it can pull to reduce emissions: 1) It can look at alternative fuels 2) it can look at overall machine efficiency 3) it can look at site efficiency and how machines are actually deployed OEMs and suppliers are approaching emission reductions in different ways. Some are 'hedging' - offering multiple technologies and approaches - and others are focusing on one or two technologies. In the absence of strong policy targets, hedging is natural but perhaps not the best use of resources. In the end, the most successful OEMs and suppliers will be those that carefully balance customer needs with their own resources and capabilities. If you want to talk about your strategy, reach out for a chat or meet me at INTERMAT Paris. #constructionequipment #tractors #excavators #nrmm #electrification #alternativefuels Interact Analysis https://lnkd.in/d6rTHFKG

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