David Shukri’s Post

Curious about improving your supplier/ retailer conversations? Join our webinar

Join us tomorrow (September 5th) to learn: • How one AU liquor client successfully defended a potential delist - a huge business risk for them - with a key retailer • How an AU grocery supplier built a strong relationship with the retailer using three key elements: learning, collaboration, and action • How one NZ grocery supplier used shopper insights to persuade its retail partners of the mutual benefits of changing its product location instore - with amazing results! Register here >> https://hubs.la/Q020_ggm0 #jointbusinessplanning #categorymanagement #retailexcellence

As delegates return home from the Confex Ltd Conference, we wanted to share some of the headlines from Tom 's presentation on Saturday, when he shared a performance update based on: - Confex Data Insight service, powered by TWC Group - TWC Group's SmartView Convenience independent convenience market read - Mealtrak out of home consumer tracking ⭐ Sales performance for Confex members (measured by Confex Data Insight) is outperforming the foodservice and convenience market performance 🎉 ⭐ Market conditions are hard but consumers are still eating out and buying #foodtogo As employees continue to increase the amount of time spent in their workplaces, data from Mealtrak evidences an increase in those eating food-to-go at their desks (+25%). as well as an increase in those eating with colleagues (+17%) ⭐ Within convenience retail, we are seeing a successful shift to higher priced PMPs, ensuring sustainable margins for all (& continuing to offer value reassurance to the consumer); evidence of trading up; and proof that impulse purchasing is still very much happening in the channel. We also announced that more wholesalers are joining the Data Insight service imminently... watch this space for more information! #ConfexConference #ConfexConference23 #Buyinggroup #data Tom Gittins, Jessica Douglas, Martin Williams

Thinking slapping a big markup on your product will cover the cost of distributors? Think again! Before you jump into the food service or retail game, you’ve got to understand the price journey your product takes. ️ Direct to Consumer: You ➡️ Consumer (Sweet, sweet simplicity!) Food Service/Retail: You ➡️Agent/Broker ➡️ Foodservice/Retail Outlet ➡️ Consumer (More steps, more costs). Food Service/Retail: You ➡️ Distributor ➡️ Foodservice/Retail Outlet Consumer (More players, more $$ to account for). THE BOTTOM LINE: The middlemen must make $ too. Factor in ALL the costs (agents, distributors, etc.) before you set your price. This way, you have enough wiggle room as your business grows. P.S. Want to hear how using distributors can help get your product further out into the market? Join us at Foodpreneurs Festival on May 17th where Hayssam Bejjani (@Cartel & Co), Melinda Dimitriades-Catt, (Omnivorium) and Nicholas Simms (NCES) will be doing a panel Q&A and sharing expert strategies for expanding your product's reach through distribution channels.

Day 5 of 20. Creating charts. There are six categories of product line sold in the supermarket under review and we see from the bar chart illustrated that food and beverages takes the lead as the most purchased category with sales value of #53471.28 while Health and beauty ranked lowest with sales value of #46851.18. #20dayswithdata #hertechtrailacademy #HTTDataChallenge #ExcelCharts #DataVisualization #Day6of20

CPG Founders: How helpful would it be know where you stand compared to others in the industry (in terms of sales velocity, e-commerce repeat rate, distribution, etc.)? ...probably pretty helpful, especially for meetings with retail buyers and investors. Good thing Jordan Buckner is doing the annual State of the CPG Food and Beverage Industry survey again!! All you have to do is spend <15 min sharing some info and you'll get the full report after the results are aggregated -- link in the comments 👇 #stateofcpg #stateoftheindustry #cpg #founder #benchmark #data

Continually impressed by the invaluable insights gleaned from RFIS sessions! CMO Nico Nieto of Naf Naf Middle Eastern Grill, CMO Tom Carr of Chicken Salad Chick, and CEO Harold Isaac Walters of Shootz shared profound perspectives on marketing and operations in the restaurant industry. ✔️Marketing can't move the needle if in-store operations aren't optimized. There's a direct correlation between customer reviews and sales performance: 0-2 negative reviews per week translate to sales growth, while 2+ indicate stagnant or declining sales. Utilizing reviews to identify and address operational shortcomings is paramount. ✔️Marketing effectiveness can never be tracked 100%, so while marketing ROI is crucial, franchisees prioritize sales growth above all else. This is why measuring guest transactions year-over-year is the strongest metric for marketing. #RFIS2024 #RFISummit #MarketingInsights #ROI

If you’re a small food producer keen to grow your business, this is the workshop for you. This practical session will focus on the key elements of food brand marketing and how to sell into retailers. We’ll also be joined by a successful small food brand to give their insights on how they’ve grown their business. Through the session you will learn: ▶️ The role of branding and marketing in growing your food business ▶️ The fundamentals of selling into retail ▶️ Devising your value proposition and articulating it to buyers ▶️ How data and insights can be used to help you sell ▶️ Best practice in account management The session will offer really practical advice backed up by real world examples to build your confidence and skill. For all the details and to book your place visit ▶️ https://bit.ly/3PTtlvT #GoSuceed #FODC #Fermanagh #Omagh

🎯 Get the insights you need to grow your CPG brand. Fill out our State of the CPG Industry survey today. Our 3rd annual is designed for CPG Brands to help you get an overview of the Food and Beverage industry. You’ll receive an in-depth report with the analysis on average unit velocities per category, retail distribution, e-commerce repeat rate, and so much more to help you plan for 2024. You can then use this data for retail meetings, investor pitches, and internal benchmarking. If you’re a founder, complete the 15min survey here: https://lnkd.in/g3JwqBRT If you’re an industry supporter, tag a founder who needs this data. #cpg

Here are THREE reasons you should choose Align Sales Group as your personalized food broker... 🤝🏼 DISTRIBUTOR AND RETAILER RELATIONSHIPS We have strong relationships with distributors and convenience store chains food distributor 🧠 EXPERTISE AND RESOURCES  Align Sales Group has the expertise and resources to help you break into the market food brokers near me 🫵🏻 WE’RE FOCUSED ON YOU Unlike others, our policy is low-to-no retainers. Our success is tied to yours.