Daxta Labs - The Poona Marketing Company’s Post

The best things come in… 7’s❓ Well, use cases for GenAI in biopharma sure do! 🤖🧬 Here are our expert Jan Schulte’s 7 key use cases for GenAI in biopharma marketing: ✔️ Content generation ✔️ Regulatory compliance ✔️ Automatic translation ✔️ Content optimization ✔️ Personalization ✔️ Omnichannel campaigns ✔️ Customer service Check out Jan’s article for more 👉 https://brnw.ch/21wKwZy #magnoliadxp #pharma #biotech #biopharma #GenAI

Bringing life-changing treatments to patients is as rewarding as it is complex – there’s so much that can happen, at so many stages, that can affect the success of a product.     We’re here to help our clients navigate all those pivotal moments in a product’s journey, including:     ✅ Securing the path to successful regulatory approval.   ✅ Orchestrating across functions to ensure a successful product launch.   ✅ Reaching the right stakeholders at the right time with the right messages, using an omnichannel approach.   ✅ Maximising asset value and brand growth throughout the commercialization lifecycle.     Find out how we do it 👇 https://inizio.com/ #Inizio #Healthcare #Pharma #Biopharma #Commercialization #AI #ProductLaunch #DrugDevelopment

Gain insights into the effectiveness of oncology and neuroscience disease education and promotional campaigns with our advanced Qlik dashboard visualizations. Learn more: https://lnkd.in/dy8KJYif #PharmaScroll #healthcare #pharmaceutical #casestudy #omnichannel #marketing #analytics #dashboard #visualization #qliksense #dataanalytics #datavisualization

We helped a large pharma company exceed its sales goals by 20%! A large pharma company reached out to us as it was preparing to launch a new drug in a competitive market. Together with its product team, we conducted a service design project aimed at focusing the marketing strategy, as well as the craft tailored marketing messages and activities. The company already had a global marketing strategy, but it was clear that this strategy had to be adapted to the local market due to its unique characteristics. In order to do so, we conducted in-depth research with the target customers to map their mindsets and preferences. Upon generating an understanding of what is important to customers, we ran a few ideation sessions aimed at focusing the strategy, and developing framings and messages that convey it effectively. Upon implementing those new messages as part of the drug launch, the product team was able to witness first hand their effectiveness and how they resonated with the target customers. This experience was also reflected by the sales outcomes, which have exceeded the company’s goals by 20%. Service design, especially when conducted with significant ethnographic research, presents a meaningful tool for businesses who seek to operate more effectively when engaging with their customers. #servicedesign #pharma #druglaunch #ethnography #customerexperience

Some results of a project we were involved in for the last few months.

With so many GenAI options out there, it can be overwhelming getting started. Let's fix that! 💪 We’re helping businesses get started with GenAI in our upcoming webinar: ⚡ 3 ways to use GenAI in biopharma marketing now ⚡ Join our panel of GenAI in biopharma marketing experts Alex Jijie | Digitalya OPS, Jessica Ingram | Camino, and Manuel Mitola, MBA. You’ll learn: ✔️ Top 3 GenAI use cases in biopharma marketing ✔️ Common pitfalls you need to avoid ✔️ Key steps to driving results with GenAI that you can take today 🗓️ June 28 ⏰ 1 PM CEST Sign up here for the 45-minute session 👉 https://brnw.ch/21wKuEr #magnoliadxp #pharma #biotech #biopharma

2024 brings high complexity and competition to all industries and this is not different in the #pharmaceutical one. Find below some #insights to stand out from one of our Inizio latest interviews 🚀 🔑 Integrated #Approach: Coordination between medical, commercial, and marketing areas is essential for a successful launch. Teamwork maximizes impact. 🤝 🎯 Precision #Marketing: Use data to direct your efforts and empower your field team. Precision is key to optimizing engagement strategies. 📊 🤖 Power of #AI: Artificial intelligence is transforming the industry. Combining artificial and human intelligence can reveal patterns and provide valuable insights. It’s about amplifying, not replacing. 🔍 🌐 Real-World Evidence (#RWE): Real-world data and patient-reported outcomes are increasingly important. Forge strategic alliances for smoother market access. 🏥 📡 #Omnichannel Strategies: Maximize your reach and success with well-planned omnichannel campaigns. Know your stakeholders and focus your efforts! 🌟 👉 Read more here: https://lnkd.in/dgzJFM8D #Pharmaceuticals #Strategy #Innovation #Launch2024

In the ever-evolving pharmaceutical landscape, branding is not just a facet of marketing; it’s the heartbeat of industry recognition and trust. We are very grateful to TerraLab IT for partnering with us to redefine their branding, a collaboration that has enhanced their market presence and set a new standard for innovation and trust in the pharmaceutical & life sciences software sector. As we navigate through a sea of generics and me-too products, a strong brand acts as a lighthouse, guiding patients and healthcare professionals towards informed and confident decisions. It transcends mere product offerings to encapsulate values, reliability, and innovation, forging a connection that goes beyond the pill. In a world where choices abound, your brand is the voice that speaks directly to the heart of healthcare, making it not just seen, but felt, remembered, and chosen. Embrace branding, and watch as it transforms the essence of pharmaceuticals into a beacon of health, hope, and human care. This joint effort underscores the transformative power of branding in aligning TerraLab IT’s cutting-edge technology and customer-centric approach with a compelling identity that resonates across the digital landscape. Read full case study: https://lnkd.in/ggi4TTVr And don’t forget - Mommy’s here for you! 💌 [email protected] #pharmaceuticalbranding #healtcarebranding #brandingagency #brandbookdevelopment

Tiny Triumps in Pharma # 23 #DoYouKnow the difference between #Digitization and #Digitalization Digitization is like turning your old mixtapes into digital playlists; digitalization is when your toaster starts sending you tweets about perfectly toasted bread. -PP #PPInsights

🔎 Explore how sensory analysis techniques and consumer insights play a pivotal role in shaping product innovation and market success. Discover how Cloudbyz's CTMS solution empowers organizations to gather and analyze sensory data, understand consumer preferences, and make data-driven decisions. Access the resource here: https://hubs.li/Q02wPm0K0 #CTMS #eTMF #EDC #RTSM #Safety #PV #Pharmaceutical #Biotechnology #MedicalDevices #Diagnostics #Cloudbyz #ClinicalTrials #SensoryAnalysis #ConsumerResearch #Salesforce