“It’s one thing to say the word [authenticity] and another to address an audience with the warmth and openness required to back it up.” Reflecting on the Cannes Lions International Festival of Creativity, our Senior Communications Strategist Ravneet Dhamrait wrote in PRWeek about Gen Z as the main attraction at the festival and the authenticity battle that brands are fighting 💭 Read on here: https://lnkd.in/ewHRvtei #cannes #canneslions #genz
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CMO, Creator, Consultant, Catalyst for Connection & Community. (Also: Pioneer, Pragmatist & Provocateur.)
Is this infusion of celebrity culture good for the creative community? 🌟 The last word you'll see here from me about the Cannes Lions International Festival of Creativity, but this pivotal shift is unmistakable. 𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: This year, it wasn't merely about groundbreaking campaigns or inventive strategies. The festival spotlighted the significant role of celebrities, transforming them from mere attendees to central figures in creative discourse. Celebrity involvement is bridging the gap between content creation and personal branding, making creativity more accessible. 𝐘𝐞𝐭, 𝐭𝐡𝐢𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐠𝐞𝐧𝐜𝐞 𝐫𝐚𝐢𝐬𝐞𝐬 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: Does it enrich our creative landscape, or could it overshadow the pure artistic and strategic endeavors that have traditionally driven our industry? As we embrace this blend of fame and creativity, we must not forget that at the core of every impactful campaign is a creator whose distinct voice and perspective captivate audiences. So... is celebrity culture enhancing or diluting our creative community?
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In our latest episode of #CMAConnect, our CEO Alison Simpson chats with Ben Tarr, President, and Tahir Ahmad, Chief Strategy Officer of Leo Burnett Canada, about their groundbreaking HumanKind Study. Learn about the study's beginnings and how it has grown into a highly anticipated yearly report, now including data from the U.S. Ben and Tahir share eye-opening findings from the report and how brands can leverage these human-centric insights to create authentic, purpose-driven marketing that resonates with audiences and addresses real-world problems. Don't miss this chance to understand Canadian consumers better and discover how to adjust your plans for the best results. Listen now: https://lnkd.in/gkdQe5kg #HumanKindStudy #ConsumerInsights #BrandPurpose #MarketingStrategy
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Cannes Young Lions 🦁 Inspiration and dedication are key ingredients to success in this competition, and participants must truly embody the spirit of creativity and teamwork. See below insights & tips on what it takes from the young media lions competitors. 🇨🇦
This week, we’re catching up with Alphée Lamothe and Gabriel Lafond, 2024 Canadian Young Lions winners, to hear about their experience at the Cannes Lions International Festival of Creativity! 🌍✨ Repping Canada, they adapted their creative strategies for a global audience. Inspired by the innovative campaigns and global perspectives at Cannes Lions, they’ve returned home with fresh ideas and a renewed passion for creativity. Read more about their journey here ➡ https://lnkd.in/gwwBaeWN #CannesLions2024 #CreativeJourney CMDC (Canadian Media Director's Council) Snap Inc. Cossette Media Matt McGowan
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A special Cannes Lions International Festival of Creativity bonus for you! ❤️ 🎁 Utiq's Carlos Molina del Rio, Director of Product: Ecosystem and Partnerships, sat down with the amazing Mediashotz team to have an exclusive conversation about our Authentic Consent Service proposition and plans for future growth. He also touches on sustainability - a part of our proposition that is incredibly important to us. As Carlos says: "We are a privacy focused business, but with this respect for privacy comes data minimisation, reduced energy consumption, and naturally a more sustainable way of enabling responsible digital advertising." Not only does Carlos have the best beard in #adtech, he's also one of the nicest people in the industry too, so sit back, relax and listen to the awesome Carlos Molina del Rio :) You can watch more from Carlos and Mediashotz here: https://lnkd.in/eFvwxH2T #cannes2004 #canneslions #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless
Mediashotz: Cannes People - Carlos Molina del Rio, Partnerships Director, UTIQ
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Partner & CEO, Asia @ Milk & Honey - B Corp communications agency with offices in S'pore, LON, NY & Munich | Connecting communications to business growth | Exited tech startup cofounder | Mentor | Social good | Investor
1 May 2024. 143. We all have firsts that we love... these are Milk & Honey PR's firsts this week... 🚀 made it to PRWeek's top 150 PR agencies GLOBALLY; moved up 8 spots to position 143 in just 12 months 🎉 celebrating this recognition as a small but mighty multi-market agency with colleagues in the #UK, #Germany, #USA & #Singapore 🙌 one of the very few #communications agencies, especially in Asia, that's majority employee-owned; hence why this ranking means so much to us! #PR #publicrelations #pragency #brand #reputation #GTM
Spring has sprung and Milk & Honey leaps up PRWeek's global rankings! We've jumped eight places on last year - from #151 to #143 - to burst into the top 150 global agencies. We're so proud of every single member of our Hive - and every single one of our purpose-driven clients . Our supportive, vibrant and happy culture means that together, everything is possible! Discover the latest insights from PRWeek's Agency Business Report 2024: 👉 https://ow.ly/tB1b50Rskzr #GlobalRecognition #PRWeek #GlobalRankings #London #Singapore #Munich #NorthAmerica
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Cannes Lions 2024 is less than 3 months away! 🦁 It's time to strategize your press game for the biggest event in advertising and creative communications! 🚀 Standing out amidst the buzz of Cannes can be a challenge, especially if you're not hosting a mega-activation like Spotify Beach or Meta Beach. 🏖️ But fear not, here are some tips to help you grab reporters' attention during the June festival: 📝 Build your target list now: Research who's attending and engage with reporters early before the big week. Follow them, interact with their content, and start nurturing relationships. 🎯 Make your message relevant: Craft a compelling narrative that resonates with this year's themes - think AI, digital landscape shifts, and the power of creativity. 📍 Find out where the reporters are: Discover where reporters hang out and aim for genuine connections. The press room is always a hotspot! 🤝 Leverage panels featuring journalists: Attend their sessions, share insights on social media, and connect directly with reporters afterward. 📅 Designate one central meeting place: Simplify logistics by choosing a convenient location for meetings, like the steps of the Palais or the Carlton patio. 💼 Consider splurging on a media partnership: Partnering with a trade publication can boost your visibility through panels or networking events. 📲 Keep the relationship going post-event: Nurture new connections, stay engaged, and continue being a valuable resource beyond Cannes Lions. By following these steps, you can navigate Cannes Lions strategically and elevate your company's story above the noise. 🌟🚀 For more details, read my full piece in PRWeek! #CannesLions #PressStrategy #Advertising #CreativeCommunication #Networking #RelationshipBuilding
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CARMA's Orla Graham took center stage at the recent European Association of Communication Directors (EACD) Summit last week, delivering a thought-provoking session titled: 'A Reputational Reckoning: Understanding PR's Impact on Reputation.' As PR professionals, we're the first line of defense for our organization's reputation. But are we effectively measuring and showcasing our value? Orla explored: ✅ A holistic approach to measuring reputation ✅ Best practices in measurement & evaluation ✅ moving beyond measuring activity to demonstrate impact Through real-world case studies, she demonstrated how we can elevate PR's role in reputation management. For more information about Orla's session, visit: https://lnkd.in/dk37BuVa #EACDSummit #PR #Reputation #Impact
A Reputational Reckoning - EACD Summit Session by Orla Graham
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Creativity is… “… the ability to imagine a better future” says the brilliantly imaginative Dora Osinde, our CCO in Ogilvy Germany. “Sometimes that is solving a mundane problem that makes your life just a bit easier, and sometimes it’s dreaming up big solutions to big problems. It’s mixing and matching, it’s remixing, it’s adding a little magic to what you already have and creating something better and new.” This makes me think of the brilliant FU CK HE LL PA IN for German Rail (https://lnkd.in/ei2Ay-sN). The campaign set out to remind the world that meeting in person is still an option, and in my opinion, a better one. Creativity not only helps us imagine a better future, it helps us see the world and live one. Let me know, what’s your view of creativity? #BorderlessCreativity #TeamOgilvy
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Global Communication Skills Advisor & Coach | Demystifying Emotional Intelligence to increase performance and improve retention by 30% for top tier leaders and teams
The biggest question you need to ask about your culturally relevant content is does it pass the FOR US, BY US (FUBU) test? Daymond John had it right when he created that motto. “Africans want to tell their stories themselves.” (Gregoire Ndjaka, CEO- African Broadcasting Union) “Latin Americans want to tell our stories, ourselves. We want to tell who we are to ourselves.” (Nicolas Schonfeld, Executive Director at RED TAL, Latin America) “At the end of the day in any market, people want things that are culturally relevant to them. In Jamaica, people want to see Jamaican shows, in Trinidad people want to see Trinidadian shows, in the UK, people want to see UK shows.” (Claire Grant, President of the Caribbean Broadcasting Union) Cross-cultural communication, #culturalintelligence and #culturalrelevance is not just a buzzword. It’s a strategy, that directly connects to levels of engagement – content, corporate programming, leading global teams, or breaking into new markets. The role media plays, and specifically public broadcasting plays is significant in our world. And like with any communication form, things change. It’s not just what is delivered, but who delivers the message and how the message is delivered. As we wind down in 2023, please remember, engagement is a two-way street. Include a commitment to cultural intelligence in your leadership and effective communication strategy. ****** I am Monique Russell, your partner in building leadership that celebrates diversity and fosters engagement at every level. I advise leaders and teams on how to keep top talent engaged so they don’t walk out the door and take your customers and audiences with them. Happy Festive Season to you! #globalmediacongress #executivecoach #podcasthost #leadershipdevelopment
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Shifting from Stereotypes to Multicultural Communication - I highly encourage you to take a closer look at our new global report on incorporating different cultures into your media strategy. I personally find this study highly valuable and believe it offers great insights. With a great title, by the way. Download report from: https://lnkd.in/eM7zKEhR
From Ads to Zeitgeist: A study on culture and advertising
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