Thank you Ad Age’s Gillian Follett for covering how we helped #client Converse reintroduce the Knee High by listening to the comments 💬 Read more about the campaign & hear from our CCO Jamie Falkowski here: https://lnkd.in/euD7KnEG
Day One Agency’s Post
More Relevant Posts
-
Converse is bringing back its iconic knee-high sneakers, and the spark came from an unexpected place: TikTok. Fans took to the platform's comments section, expressing their nostalgia and love for this classic style. Converse listened and responded by reviving these beloved shoes. This move underscores the power of real-time customer feedback and the agility needed in today’s digital landscape. By paying close attention to the authentic voices on TikTok, Converse was able to tap into a wave of nostalgia and excitement that quickly turned into a successful product re-launch. Converse's decision to act on this feedback highlights how brands can stay relevant by engaging directly with their audience and responding to their desires. It’s not just about bringing back a product; it’s about showing customers that their opinions truly matter and can shape the brand’s future. In an age where consumer influence is stronger than ever, Converse’s knee-high sneaker revival is a testament to the value of listening to your audience and acting swiftly. This approach not only reignites a brand’s legacy but also strengthens the connection with its community. #TikTok #Fashion #SocialMedia | Eran Nizri itamar gonsherovitz Yonatan Arami
How TikTok comments pushed Converse to bring back discontinued sneakers
adage.com
To view or add a comment, sign in
-
ᴾᵃˢˢⁱᵒⁿᵃᵗᵉ ᴹᵃʳᵏᵉᵗⁱⁿᵍ ᴸᵉᵃᵈᵉʳ | ᴬᵘᵗʰᵒʳ | ᴰⁱᵍⁱᵗᵃˡ & ᵀᵉᶜʰ ᴱⁿᵗʰᵘˢⁱᵃˢᵗ | ᴾᵘᵇˡⁱᶜ ˢᵖᵉᵃᵏᵉʳ / ᴾᵃⁿᵉˡⁱˢᵗ/ ᴹᵒᵈᵉʳᵃᵗᵒʳ | ~¹7ᴷ⁺ ᶠᵒˡˡᵒʷᵉʳˢ | **Views shared here are Personal
🫠 I have been nothing short of mesmerized by this latest Calvin Klein campaign featuring #jeremyallenwhite. I never thought, as a man, I will call an ad without a woman as 'sexy'. But, this one is! 👌 Super kudos to the marketing & advertising teams for this genius of a campaign. The video, the billboards, the print ads, and more! 🎉 So Bold! 💪 So Hot! 🔥 So Sexy! 🤩 On top of that, the actor won a Best Actor award for 'The Bear' almost a week after the campaign launch. 🕺 Would be interesting to see the overall impact of this campaign now. 📝 https://lnkd.in/gXAU8FMi #advertising #marketing #ads #adagency #adcampaigns #adstrategy #brandbuilding #calvinklein #bold #boldness #boldmoves #sexy #ad #advertisingagency #advertisement #marketingandadvertising #advertisingandmarketing
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign
https://www.youtube.com/
To view or add a comment, sign in
-
👟 Reflecting on the "Made by You" Campaign by Converse 👟 I recently came across Converse's "Made by You" campaign, and it got me thinking about some valuable lessons for brands. 🌟 1. Heritage is Timeless: Converse's celebration of the Chuck Taylor All Star sneakers' history reminds us that heritage and authenticity never go out of style. Brands can leverage their legacy to connect with consumers. 2. User-Generated Content Rules: The campaign's use of user-generated content was a stroke of brilliance. It showed how powerful it can be to let your customers tell your story for you. 📸 3. Individuality is In: In an age of personalization, Converse's emphasis on the unique stories behind each pair resonates with those who value self-expression through their fashion choices. 🎨 4. Art Meets Fashion: The collaboration with artists showcased the intersection of fashion and art, reminding us that creative partnerships can elevate a brand's image. 🎨👟 5. Community Building: "Made by You" fostered a sense of community among Converse fans. Engaging your audience and creating a tribe of brand enthusiasts can lead to stronger loyalty and engagement. 🤝 6. Digital & Social Success: Leveraging digital and social media was key to reaching a wider audience. It's a reminder that today, brands must be where their audience is. 🌐 7. Power of Storytelling: This campaign told a compelling story about the Chuck Taylor All Star's history and wearers. Remember, good storytelling can forge an emotional connection with your audience. 📖 8. Product Focus: While celebrating the brand's cultural relevance, the campaign also highlighted the product itself. It's a great reminder to showcase what makes your product unique and high-quality. 🌟👟 9. Authenticity Wins Hearts: The campaign's authenticity and nostalgia tapped into consumers' emotions and strengthened brand trust. Be genuine and you'll win hearts. 💕 10. Global Appeal: By featuring Chuck Taylor All Star wearers from diverse backgrounds, Converse showcased its global appeal. Brands with an international presence should embrace their universal appeal. 🌍 What do you think of these insights from Converse's "Made by You" campaign? 🤔 Share your thoughts! And remember, there's always something to learn from great marketing campaigns. 🚀 #MarketingLessons #Branding #Converse #MadeByYou #MarketingStrategy Watch the Converse "Made By You" campaign film down below. 👇 https://lnkd.in/dK-VydPq
Converse 2015 Campaign "Made by You"
https://www.youtube.com/
To view or add a comment, sign in
-
Brand/ Marketing / Corporate Retail Strategy / Luxury-Fashion/ E commerce / Startup/ Consultant -🌍Open for Collaborations
A great Learning #casestudy for Brands , How lululemon Built a Multi Generational Following ? In its latest quarter, Lululemon’s revenue increased by 18.2%. This is impressive, especially as it comes off the back of 28.8% growth in the prior year and has been delivered during a time of rising consumer caution. There are many reasons for Lululemon’s success, including: strong international growth, consumers more insulated from economic pressures, greater interest in athleisure, constant product innovation, a push into new segments like casualwear and sneakers, a lack of discounting, and brand-building events like classes. However, another interesting dimension has been Lululemon’s ability to expand its audience. The successful expansion of menswear has helped Lululemon double sales of men’s products over the past three years. Men’s is now almost a quarter of sales and represents nearly $2 billion of revenue. Cross generational buying is also beneficial. As an article in today’s The Wall Street Journal notes, Lululemon is one of the few brands where girls will wear the same clothes as their moms. Parents are generally happy to buy their kids Lululemon because, while relatively expensive, the clothes are durable and wear well. For kids, Lululemon has a degree of cachet. Lululemon attribute this success to the fact they put function before fashion – creating garments that are comfortable to wear and which solve issues. This almost universal appeal is a key part of the brand’s substantial growth. It also helps avoid a problem faced by many brands: how to attract a new generation of consumers. https://lnkd.in/dnEFtayX The Wall Street Journal #Fashion #Retail #Marketing #lululemon #activewear #sports #wsj
Lululemon’s Secret Power: Even Mom Can’t Make It Uncool
wsj.com
To view or add a comment, sign in
-
💡 Interested in learning more about what to expect in 2024 from the Trademark and Brand Management industry? Shareholders Steve Baird, Joel Feldman, Susan Heller, and Candice Kim authored a piece highlighting 5 Trends: 1️⃣ VIP Treatment of the Rogers Test 2️⃣ A Potential Field Day for Crowded Field Arguments 3️⃣ U.S. Trademark Office Practices 4️⃣ Whither Another Ground for Refusing Trademark Applications? 5️⃣ Jury Strips adidas’ Alleged Stripes Monopoly, But Will It Stand? 📱 Watch this video and read more here: https://buff.ly/48pcckU. #GTPublishedArticle #5Trends #2024Trends #Trademark #BrandManagement
To view or add a comment, sign in
-
Five days touring the UK, hundreds of skin and self-care prizes dished out from our FTF van, and thousands of potential new Face the Future customers reached. Here are a few things I learned from our recent On The Road campaign: ✨ Although knowledge is improving, a substantial portion of the general public still lack know-how when it comes to skincare and how to use it. ✨ Marketers in general would benefit from interacting face to face with real customers more to garner inspiration on ways to connect with them; we sit at our laptops all day and send out surveys but there's nothing more valuable than talking to somebody in the flesh. ✨ Offline activations are crucial for a digital business if they're looking to grow a community and tangibly showcase their brand values. ✨ If you worked in a customer-facing role when you were younger, the tenacity you build from it never leaves you. Huge props to the team, especially Danielle Newlove and Zalia F., for a perfectly executed activation! #FTFOnTheRoad #offlinemarketing
To view or add a comment, sign in
-
-
How do you quintuple your company’s stock over the course of a year? "If you’re Abercrombie & Fitch, the answer is as simple as listening to your customers." I am aware there are a lot of people who say "why would you ask the customer...they don't know" or cite Henry Ford's "they'd ask for faster horses" quote. But a lot of great brands do listen to the customer properly and profit. #advertising #advertisingagency #accountplanning
Abercrombie & Fitch Is Reaping the Rewards of Taking Adult Women Seriously
wsj.com
To view or add a comment, sign in
-
Discover how a TikTok video launched a thriving haircare company. Founded by Lucie Macleod in 2020, Hair Syrup now collaborates with major retailers and plans to expand globally. Explore insights about: - Harnessing TikTok for brand awareness - Scaling operations successfully - Leveraging GS1 UK membership for supply chain visibility and retail opportunities Read the full case study here: https://hubs.la/Q02yPLpX0
To view or add a comment, sign in
-
-
New Post: Adidas Says It Didn’t Mislead Investors About Its Kanye West & Yeezy Partnership Debacle - https://lnkd.in/g3HKaz9f - Adidas AG is asking a federal judge to toss out a class-action lawsuit that claims the company violated securities laws by failing to warn its shareholders about Ye’s offensive behavior, calling the fraud case “misguided” and opportunistic. Filed last year, the lawsuit claims Adidas knew about serious problems with Ye (formerly Kanye West) as far back as 2018. By failing to disclose such risks, the lawsuit claims, the company left investors facing losses when it finally ended the partnership in 2022 over Ye’s antisemitic tirades and erratic behavior. Related Adidas Sued by Shareholders Over Fallout From Kanye West Partnership 02/08/2024 But in a motion filed last week, attorneys for Adidas argue that the case should be dismissed immediately. They say the lawsuit’s allegations fall “far short” of securities fraud, and that federal law doesn’t permit investors to haul companies into court over “fraud by hindsight.” “This lawsuit is a misguided attempt to transform the dramatic and unfortunate end of the commercial partnership between Adidas and Ye… into a claim for securities fraud,” Adidas’ attorneys write in the Feb 2 filing. “Plaintiff opportunistically takes those unfortunate events and asserts, without basis, that earlier statements by Adidas … were somehow fraudulent.” Adidas ran a lucrative collaboration with Ye and his Yeezy apparel brand for nearly a decade. But the party ended in 2022, when the sneaker company (and many others) cut ties with the embattled rapper amid a wave of offensive statements he made about Jewish people. In an October 2022 statement announcing the split, Adidas said the rapper’s statements were “unacceptable, hateful and dangerous.” It’s been a messy breakup for Adidas. The split contributed to a loss of $655 million in sales for the last three months of 2022 and left Adidas holding $1.3 billion worth of unsold Yeezys and facing tricky questions about how to dispose of them responsibly. Adidas also battled Ye in court over millions in company funds and disclosed that it was litigating other aspects of the divorce in private arbitration. In May, a group of investors took Adidas to court over the breakup, arguing that Adidas executives had been aware for years of the potential harm that could come from the Ye partnership but had failed to publicly share such concerns with shareholders, as required by U.S. securities law. In particular, the lawsuit cited a November 2022 Wall Street Journal article reporting that Adidas executives feared for years that the Yeezy rel
Adidas Says It Didn’t Mislead Investors About Its Kanye West & Yeezy Partnership Debacle
shipwr3ck.com
To view or add a comment, sign in
-
🔍 Champion's brand evolution is a masterclass in a customer-centric strategy. The brand's shift from celebrating sports champions to championing individual causes reflects a deep understanding of and empathy with their audience. While the long-term impact of this strategic shift remains to be seen, it will be an interesting journey to follow! #BrandStrategy #BrandPurpose #Marketing
How Champion shifted its brand name from a noun to a verb with new campaign
ipsos-posts.com
To view or add a comment, sign in