DDB Health New York’s Post

🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career): ✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well." One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact. ✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing

Rob’s post is so right. Being a successful CMO is very, very hard. Having worked with CMOs ( and their demanding CEO bosses) for 35 plus years, I clearly know why this is true. It is because you need to get so many complicated things right to win. And you need to get them all right. 1. You need to be driving a brand that has strengths that the world needs more of. 2. You need to get the marketing and brand strategy right. 3. You need the right partners to develop a brilliant campaign and to execute it flawlessly. 4. You need a supportive organization and proper funding. 5. You need good data and presentation skills to prove what’s working to stay funded. 6. You need to be a good leader but also good with people and modest enough to not become a target. 7. You need a strong CEO who believes in brand building, and in you! 8. You need some time. 9. And you need a little luck to get all this to work no matter how brilliant you are. And one last thing. 10. If you are blessed to get 1-9 right, and your business is growing, you need to do it all over again year after year. To keep going up, you need to make the campaign better each year. Being a CMO is hard, but if you find a good one, he or she is invaluable. I worked with some great ones over the years on brands like VW, Titleist, Hershey, Jack Daniel’s, Ocean Spray, Fidelity, Citizens Bank, Huntington Bank, Reese’s and Royal Caribbean. CEOs need great CMOs. Great advertising agencies need great CMOs too. 🙏☘️

2023 by the numbers (and so on and so forth) for Mischief @ No Fixed Address: ⚡️ Adweek’s US Agency of the Year ⚡️ Campaign US #1 Agency of the Year (for the second year running) ⚡️ Effie’s Most Effective US Indy Agency ⚡️ Ad Age #3 A-List ⚡️ Fast Company’s Most Innovative Ad Agencies of the Year ⚡️ 16 new brands added without a pitch ⚡️ +250 new biz opportunities (96% decline rate) ⚡️ +50 campaigns launched (around 2,000 total assets globally) ⚡️ 100% client retention ⚡️ 98% staff retention Every year at Mischief is a blink-hard-and-rub-your-peepers kinda year. Year four is already teed up to bring even more heat, which is not hard to believe when you see the weirdly-mega talent we’re home to. ❤️

Havas Media’s Teodora Scutelnicu, EVP of Analytics, will be joining our partners at DISQO and other industry leaders from Warner Bros. Discovery and Teads for an Adweek live webinar on “Transparent, Full-Funnel Measurement.” Join us Thursday, August 3rd at 1 pm EDT, where we’ll talk about how to objectively measure brand lift and purchase journey behaviors for total campaign impact.   Register here: #MeaningfulMedia #Measurement

In my first episode of #idkwithkay I talk about how advertisers should be advertising to GenZ by bringing back nostalgia and Walmart did that perfectly here. Listen to the full episode now: https://bit.ly/45TW1tL.

👋 A day in the life of... Want to know what it's like working at Wavemaker, or learn a bit more about the world of media? Niamh Robinson, Planning Executive and part of our 2023 Thrive cohort, gives us a sneak peak into the life of a Media Planner 👀

This is one of my favorite ads of the year! Why? It plays on nostalgia without feeling cliche. Want to try something similar for your brand? Think about regional trends or traditions you might be able to play into on a small scale (aka more manageable budget!) #marketing #lowcountry #charleston #integration #strategicplanning

We are a month on from the Campaign UK Breakfast Briefing ‘The Year Ahead’ where speakers including Leo Burnett's Chaka Sobhani and Saatchi & Saatchi’s Richard Huntington, discussed what lies ahead for adland in 2024. Besides the continued and healthy conversations around inclusion, hybrid working and AI, here are the three thoughts that have stayed with me… 1. Times have changed:  Our nights out will begin and end earlier. The hardest reservation to get in a restaurant now is the first sitting, the National Theatre are trialing earlier show times and Annie Mac is hosting raves that get you home before bedtime. Let’s check our audiences are still where we think they are. 2. We are responsible for setting the tone:  I’ve always subscribed to the theory of the self-fulfilling prophecy so was pleased to hear the panel acknowledge how powerful this can be as a collective. Optimism and hope starts with us. There’s enough doom and gloom out there. Let’s not add to it with more negativity. Sew the seed of positivity and possibility and watch it flourish. 3. Find the fun:  Dan Morris from The Or said it’s our job to “sprinkle some sugar on the medicine“. In challenging times we need a spark of joy. This certainly explains the wave of briefs we have received that are steeped in comedy or nostalgic nods of happier times. More of this please creatives! #CamYearAhead #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

Fastest Growing Agencies? The Ad Age report just came out...listing the fastest growing agencies from 2020-2022. Welp, we kinda blew it, and didn't submit. I'd love to say, we were too busy growing, to complete the application. But that'd be a fib - we just overlooked it. Ack. Anyway, in looking at the report...we'd have come in, at around 88th on the list of the fastest growing 100. Not first, mind you, but on the list. We grew 77% over that time period, adding huge brands like Amazon, Hasbro, Saje Natural Wellness, Labcorp, Allegiant Airlines, Floyd's Barbershop, Aldi, and more. Growing those 3 years, and ever kind. Huge congrats to the agencies on that list - growth is HARD, really hard, and you are all amazing. Bravo. And a special congrats to my friends CourtAvenue for a growth curve that defies logic, or even my ability to calculate percentages. Now, let's see what the next 3 years, bring. SOCIALDEVIANT #growth #agency

Thank you Ad Age & Lindsay Rittenhouse As the co-founder of DANG I believe we're on the precipice of a new era in marketing - one where specialized, forward-thinking organizations like ours will be essential for building meaningful connections with the next generation of consumers. The industry is seeing a surge of new agencies popping up, and the ability to truly understand and authentically engage in a nice offering will be what sets the true leaders apart. We created DANG to fill a critical gap we see in the market - providing the holistic, business-first approach needed to propel growth in this rapidly evolving landscape. Traditional organizations often default to siloed, outdated tactics. In contrast, we take a trust-based advisory role, going upstream to identify core challenges and deliver bespoke creative solutions. The future belongs to those who can speak the language of the next generation of buyers. Are you ready to break free from the status quo and connect with them in a meaningful way? DANG is here to help lead the way. Shruti Dang