De Soi Sparkling Non-Alcoholic Apéritif’s Post

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Associate VP of Editorial & Commerce, Penske Media | Formerly Vertical Networks (Snapchat), Bell Media

New for Rolling Stone: From Katy Perry's De Soi Sparkling Non-Alcoholic Apéritif to the Michelin-starred Providence in L.A., brands and restaurants are leaning into the "sober curious" trend this summer, with new ways (and new offerings) to take the stigma away from skipping a drink.

Sober Curious Trend Gets ‘Sexy’ for Summer As Brands and Restaurants Work to Unify Drinking Cultures

Sober Curious Trend Gets ‘Sexy’ for Summer As Brands and Restaurants Work to Unify Drinking Cultures

https://www.rollingstone.com

Aaron McGuckin

AJ is a commercially-minded sales and brand development Director of Sales. Relentless pursuit in establishing long term relationships with key customers in wine / hospitality. Analytics, Budgets, Rev focus. WSET 2, CSW

3d

Great article. Thanks for sharing.

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