NBA incumbent Warner Bros. Discovery plans to match Amazon’s new basketball rights deal that's said to be in the $1.8 billion range, Deadline hears.
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NCAA, ESPN HAVE REUPPED THEIR MEDIA RIGHTS The NCAA and ESPN have reupped their media rights partnership, and the 8-year, $920 million pact nearly triples the annual value of their last deal. The agreement includes 40 NCAA men's and women's championships, and the biggest driver of the deal is women's sports, particularly basketball. It alone represents 57%, or $65 million, of the deal’s annual value, roughly 10 times what the sport was valued previously. Some women's basketball coaches didn't get their wish for tournament rights to be sold separately, but The Wall Street Journal notes the deal sets up a revenue-sharing path similar to that of the men’s tournament. #ncaa #espn #reupped #mediarights #womensport #basketball
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Sales Development @ DIGIDECK by Sportsdigita | Fuel your new business pipeline with modern presentation resources trusted by the Pros 🚀
📈 Viewership ratings for the past 10 men's and women's NCAA Basketball Championship games (last nights men's championship excluded) It would be difficult to overstate the power and importance of the 18.7 number this weekend's matchup between the Iowa & South Carolina women generated. This data, and a heap of other metrics that quantify the level of engagement this entire NCAA WBB season has driven, flies in the face of outdated POV's about the business value of these properties and others like it that have dominated this industry historically. The latest NCAA basketball tournament broadcast rights deals valued the men's tourney at about $870M per year and the women's tourney (as part of a package including NCAA championship broadcast rights of several sports) at $65M per year... This begs the question: Why has the industry been undervaluing this sport and these incredible athletes so severely? 🤔 #sportsmedia #sportsbusiness #womeninsports #NCAA #gamechanger
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Did you know that average NBA game attendance has now officially passed 18,000 with a record of 791 games sold out this past season? With the youngest and most diverse fanbase in the U.S., basketball is on the rise! Read our new NBA #FanScore report to learn about just how valuable the NBA's reach is 🏀
NBA fans, you’re up! 🏀🌟 It’s time to jump into our next Playfly #FanScore series – and this time, we’re giving you the 411 on all things National Basketball Association (NBA)! Check out the Sports Business Journal feature below on the latest Playfly Fan Score series! ⤵️ https://bit.ly/4akyO6M
Report: NBA has younger, more diverse fan base than NFL, MLB, NHL
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Social Media Guru. Former C-Suite content head for Bleacher Report (and House of Highlights), Vimeo and MGM Studios. Using my talents to educate cities and counties on the art and strategy behind great social media.
Are #Sports rights are a bubble? With the NBA on the precipice of signing it's biggest deal ever, and with everyone bemoaning the potential loss of "Inside The NBA", I'm predicting this is the tail end of a sports rights bubble. Why? - The audience for live games is aging - Outside the NFL, the supply of games is overwhelming and simple economics dictate that when you over-supply a market, value decreases - There is already evidence of this with Roku's saavy pick-up of the MLB under much more down-to-earth terms What do you think? Like this post? Click my name + follow + 🔔
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The Varsity 1. Could the National Basketball Association (NBA) sell four packages? It's still a long shot. While Warner Bros. Discovery has signaled that it could be interested in such a package, NBCUniversal has resisted the idea of carving up its package even further. 2. Why does WBD think it can use matching rights on Amazon's package? WBD’s dealmakers believe they have the ability to match any package that have games that are part of WBD’s current deal. 3. Is David Zaslav workshopping the talking points he’ll trot out if he loses the deal? Rather than highlighting matching rights during an appearance at a financial conference in New York, Zaz referenced WBD’s deals with the National Hockey League (NHL), NASCAR, and College Football Playoff. “When you put that together with March Madness and baseball playoffs and the U.S. soccer that we have, it’s a very robust offering for consumers that they can watch on TNT in the U.S. all year round,” 4. John Skipper and David Levy will handle rights deals for Unrivaled, a women’s three-on-three basketball league slated to launch in January. And Levy’s Horizon Sports & Experiences would sell sponsorships. Levy: “It’s like a penny stock that can go to $10 in a year from now.” 5. Am I counted in the ratings if I stream a Los Angeles Lakers game on Spectrum SportsNet via DirecTV Stream from an East Coast city? I talked to a ratings expert to find out. Plus, a new consensus is emerging as the clock ticks on the NBA rights deals: WBD probably shouldn’t bid on a package that it really can no longer afford. “Either way, it’s going to hurt,” said Michael Nathanson, a senior research analyst at MoffettNathanson LLC. “Given the pressures on linear, he has to have a more flexible cost base. His company doesn’t have the scale of The Walt Disney Company or Comcast, so he can’t compete at those prices. He just can’t.” LightShed Partners media and technology analyst Rich Greenfield believes Zaslav has already made his decision to walk, even if he hasn’t said so publicly. “For Zaz, the problem is that spending $2.5 billion or more versus $1.2 billion for half the number of games and a substantial reduction in playoff games—the math is so problematic,” Greenfield said. “Saying no to the NBA makes sense as long as you believe it doesn’t lead you to being dropped. The multibillion-dollar question is: Does Zaz have enough confidence that he can convince cable operators not to drop his channels.” https://lnkd.in/e2zFR7a3
Laz vs. Zaz, Barkley’s Motivation & Four Package-gate!
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The NBA's in-season tournament marks an exciting innovation in sports. And I know it’s super entertaining. But you know me…lol Always fresh on my mind is how these players are affected longterm. As we step into this new era, our focus must remain steadfast on the athletes - the true champions of the game. The NFL’s season structure has shifted quite a bit since I played. Adding games, playing on Fridays, etc. But this isn't just about the thrill of the game, tv rights, or viewership stats. It's about how these changes enrich the lives of the athletes, influencing their well-being, growth, and career paths. The success of this tournament should be measured by its positive impact on the athletes' physical and mental health, and their professional development...In my humble opinion 😌 That being said, I know its a business. So its important to strike the right balance between fans and athletes. 🏆 Let’s discuss - as this new era continues to unfold, what are your thoughts on ensuring it benefits the athletes holistically? How can we ensure that such sports transformations always prioritize the players' well-being and career growth? #NBA #AthleteWellness #SportsInnovation #CareerDevelopment
The NBA's In-Season Tournament was created to drive interest (and ratings) for early season matchups. But did it work? Steve McCaskill explains the role the new competition will play in the league's upcoming rights negotiations. #NBA #SportsMedia #SportsBiz
Why a successful in-season tournament is crucial to the NBA’s next TV deal - SportsPro
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Another day, another positive publication on the power and growth of women's sport (Sports Business Journal). One thing to add to this list would be the launch of the United Soccer League (USL) Super League coming August of this year. Not only will the league increase opportunities for female athletes, it will double the current amount of professional women's soccer teams for prospective investors to get involved in. #sportsbiz #investinwomenssport #sportsownership
Finance: Women’s and youth sports lead sectors primed for big investments in 2024
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The NBA inaugural In-Season Tournament championship was the most-watched non-Christmas NBA game during the regular season on any network since February 2018! Let Cast Iron Media connect you with NBA fans all season long! #nba #sports #sportsmedia #mediabuying #advertisingandmarketing #advertising #ratings #ctv #ott
🏀 The NBA's In-Season Tournament: Beyond the Buzzer! Insights from Sports Business Journal reveal financial triumphs, global reach, and the visual spectacle that has reshaped the league. As the tournament concludes, it's not just a win for the NBA, but a game-changer in sports entertainment. #NBA #InSeasonTournament #SportsInnovation
Lebron James and the Los Angeles Lakers Capture the NBA’s inaugural In-Season Tournament
castiron.media
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#ESPN has agreed to a massive new television rights deal with the NCAA worth more than $115 million per year, the company announced Thursday. The eight-year deal is nearly triple the value of the current 14-year contract that pays $40 million per year. On top of that, an additional 25%, or $28.75 million per year, will go towards production and marketing costs, per a spokesperson. The deal goes into effect on September 1 and runs through 2032. It grants ESPN the television rights to 40 NCAA championship events, including 21 women’s and 19 men’s events. It also includes all playoff rounds of women’s basketball, women’s volleyball, women’s gymnastics, baseball, softball and FCS division football. Women’s sports are a significant part of the deal, with roughly 57% of the contract’s value is tied to women’s college basketball alone, according to reports. More at #Proactive #ProactiveInvestors #NYSE #DIS http://ow.ly/t9MY1057TtE
NCAA reaches major TV rights deal with ESPN
proactiveinvestors.com
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The Varsity 1. It seems increasingly possible that ESPN’s decision to sublicense games to Warner Bros. Discovery might end up being scrutinized by regulators—for reasons pertaining to Venu, f.k.a. “Spulu,” the streaming sports joint venture between Disney, WBD, and Fox. 2. Operating on the theory that WBD is on the outside looking in with the NBA, many will suggest that WBD should sell its rights for the 2024-25 season to NBC, allowing the network to get back into the NBA business a year earlier than planned. But I don’t expect it to happen. 3. Cathy Englebert on Pat McAfee/Stephen A.: “Being in the mainstream conversation is a good thing. This is what comes with the rise of being a growth stock..." 4. The most notable detail of Diamond's bankruptcy hearing this week affair was the NBA’s lawyer pushing back on a proposed six-week delay. The league, which was once among the friendliest with Diamond, has truly lost its patience with the R.S.N. company. 5. It’s one thing to create a marketing campaign around your biggest sports events, like the Super Bowl or World Series. But Fox Sports is preparing a marketing blitz around a couple of MLB regular season games and a Triple Crown horse race this Saturday. Players of the week: Gary Bettman: If you're going to gave Florida and Edmonton in the Stanley Cup Final, you should have them in the third year of a seven-year deal. (The NHL has already enjoyed a rollicking ratings postseason.) Jimmy Pitaro: If both the NBA Finals and the NHL Stanley Cup Finals go to seven games (I know, a big if…), ABC will feature a big-time sporting event in primetime for 14 of the next 19 nights. Down to the J.V. Eddy Cue: Tomorrow night should have been a huge boon for Apple TV+, which had exclusive rights to the Dodgers-Yankees game. But, Apple is allowing YES Network and Spectrum SportsNet to simulcast the contest in New York and Los Angeles, respectively. Plus, the NBA may be a league with great stars and incredible content, but it’s also benefiting from the fact that there won’t be any other major rights to acquire for the foreseeable future. Other than the UFC, whose deal with ESPN expires next year, there really won’t be any big-time sports rights up for renewal until 2029, which is when the NFL is expected to exercise an out in its contracts. https://lnkd.in/eudYuQak
Is There Life After the NBA?
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