Before the word "scale" was a thing, I did two unconventional things as a junior seller that helped me kill my quota:
A. I paid for my own SDR.
My dear friend Chelsea, a mil spouse with a Master's degree, let me hire her (and again at #samsales) for $20 an hour to help me prospect.
I wrote the emails, gave her a territory, and had her go after it in my webmail (every IT person cringes...).
Before the days of SDRs and sales engagement platforms, I knew I could do better if I could scale my efforts, and it paid off.
B. I hounded Marsha Redmon.
I found Marsha quoted in an article, and saw that she lived in DC + sold to and had relationships with the same demographic I was targeting, but at an even more senior level that I normally had access to, and in a non-competitive manner.
Marsha was the start of me finding individuals within the legal market that could help keep their ears out for when there was a need for my software, and refer me in.
After several attempts to have coffee, she finally caved, and our one hour meeting went the whole afternoon, which has led to a decade+ friendship and her being at my biggest life moments.
But work-specifically, she and others have been a cross-selling army of all things Sam, with reciprocity, of course. It's one of the most underutilized tactics in scaling yourself through partnerships - don't wait for your company to find these relationships for you - go get after them yourself!
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None of these things are hard, they're just smart ways to scale yourself and get ahead.
Bet on yourself, invest in yourself for better division of labor, look for partners that are mutually beneficial to you, and just. be. different.
