Decathlon UK’s Post

Sport has so much to give ! Each of our meetings is always a good opportunity to do sport together and play the game. On the pitch, we are all team players. Consciously or unconsciously, we take off our « working armor » and we enjoy each other differently. These moments are so important. They are even the first I plan when I have to organise one meeting. It is a rule. A team rule. In Décathlon, we are all sport lovers. We love the game by itself. We love the competition. We love the challenges. We love to discover new sport activities. We love to be there, on the pitch, as a team. But mainly, we love so much with who we play these games... This is them. This is us. This is Decathlon Slovensko

#LeadershipMonday I watched the Decathlon event at the just concluded 2024 Paris Olympics where sports men and women have to participate in ten different disciplines and whoever accumulates most points earns their place on the conquerors podium. It is a physically draining and energy surping activity due to the numerous disciplines that one has to participate in ranging from running, long jump, high jump, javelin, shotput, discus throw,pole vault, you name it. I noted keenly that the athletes who participate in this event are pretty average in each of these diverse disciplines compared to those who specialize in one. They are the perfect embodiment of "Jack of all trades and master of none" After many hours of pain, fatigue and putting their bodies under subjection the winner emerges. Compare this to a 100Metres athlete who cumulatively does not spend more than 35 seconds on the track and that is taking into account the qualifying heats, semi-finals and the finals. Moral of the story: while it is good to be all rounded but MASTER a skill. It will make your growth journey easier than being a Jack of all trades yet a master of none.

🎉 Celebrating One Year at Decathlon 🎉 Wow, what a ride it’s been! As I look back on the past year at Decathlon , I’m filled with gratitude and excitement. Stepping into the role of leader at Decathlon Play has been nothing short of exhilarating. With over 15 years of entrepreneurial ventures under my belt, I’ve always been driven by creativity and innovation. What’s special about this journey is how it seamlessly blends my passion for fitness with my entrepreneurial spirit. It’s like finding the perfect harmony between two worlds. And speaking of harmony, joining back an organisation after 15 years couldn’t have been smoother. Decathlon welcomed me with open arms, fostering an environment that encourages collaboration, innovation, and personal growth. From day one, I felt like I was part of a family, united by a shared passion for sports and a commitment to making a difference. One thing I’ve come to realise is how much I don’t miss entrepreneurship. This role at Decathlon allows me to leverage all the lessons and insights I’ve gained along the way, without sacrificing the thrill of building something from the ground up. With each stride forward, I’m reminded of the power of consistency and perseverance. Just like in a marathon, success is not just about the finish line but also about the journey and the lessons learned along the way. Here’s to another year of adventures, growth, and making a difference. I couldn’t be more excited for what lies ahead! 🌟💼 Picture: Riding to office with my team during #DecathlonBikeToWork #OneYearAnniversary #DecathlonPlay #ActiveLifestyle #FitnessMotivation #EntrepreneurialSpirit #HealthAndWellness #Decathlon

We’re going for Gold. AB InBev will be Worldwide Olympic Partners through 2028. Together we elevate our shared commitment to responsible consumption, strengthening beer as the category of moderation and creating new occasions for our consumers. We are very excited to enhance the celebration of the Olympics experience for fans everywhere. Corona Cero allows consumers to experience the iconic #Corona taste they love any time, celebrating all moments of the Olympic Games. Some of our brands will also activate in their home markets, for example #MichelobULTRA will support Team USA. We’ll keep Dreaming Big to Create a Future with More Cheers. Or, in other words, we are going for Gold. #FutureWithMoreCheers #Olympics #Paris2024

Yesterday, at an Iftar Conference, I had the honor of presenting the new PERFORMANCE MODEL of Fath Union Sport - FUS to a diverse group of athletes, staff, and managers across various sports divisions. Central to any organization aiming to nurture High Performance 🥇 is the establishment of a safe environment The core values of Fath Union Sport - FUS shape our club culture. These can be encapsulated in the acronym FATH: 1- Fidelity (Loyalty), 2- Ambition, 3- Tenacity, and 4- Humility. The Performance Model itself is a virtuous cycle anchored on three key pillars: 1- A 'Better Everyday' Mindset ➰ 2- A Focus on Marginal Gains 💯 3- Striving for Dominance 🔥 Each pillar is supported by insights from renowned high performers in the world of sports, including Toto Wolff 🏁 (Team Principal at Mercedes F1 Team), Sir Dave Brailsford 🚴 (Director of Sports at Ineos, Former Head of Team Sky Cycling) & Tim Grover 🏀 (Personal trainer of Michael Jordan & the late Kobe Bryant) All these elements are to be implemented with a paramount focus on Respect and the Mental Health of all stakeholders. Plus fort! Ensemble. Stronger! TOGETHER. !معاً.اقوى

Decathlon's Rebrand: Making Sport Wonder-FULL for All Is Decathlon Turning Pro? Going back to my brand management class, where we discussed rebranding. Before that one session, we viewed rebranding as merely a logo change. However, we learned that rebranding is a strategic message companies send to stakeholders. Decathlon has traditionally catered to recreational and amateur athletes. However, their recent rebranding signals a shift towards becoming a one-stop shop for all sports enthusiasts, regardless of skill level. I'm excited to see how this "new Decathlon" unfolds! Decathlon Barbara Martin Coppola Olivier DUBAND #decathlon #newdecathlon #sportsforall

🏆👔⚽ Winning Always Tastes Better with an Amazing Team! ⚽👔🏆 Whether on the field or in the office🌟My team is the champion of the adidas Women's Football League Season 2! 🎉 🥇What enabled us to win? 1. Positive Mindset - Winning doesn’t matter but the journey matters a lot. Positive Mindset is the key 🏆 2. Strategy - Know your team well before the match and strategies accordingly.Adapting according to the situation is the key ⭐️ 3. Motivation - Keep motivating each other. “Nothing is hard, is my attitude” is the key 🚀 #Teamwork #TeamWorkMakesTheDreamWork #Champions #adidasFootball

🚀 Sports enthusiasts and professionals, have you already discovered the world of Decathlon Pro? 🏆 As a branch dedicated to companies, sports clubs and local authorities, Decathlon Pro offers an extensive range of quality sports equipment. 🌐 🌟 Committed to sustainable development and social responsibility, Decathlon Pro combines performance and responsibility. 🌿 That's why Decathlon Pro has signed up to World Clean Up Day, an initiative to clean up the planet by taking a pair of gloves and a bin bag to explore the surrounding area. 🌱 Decathlon Pro is also helping to implement the resale of non-new products from customer returns that were previously often destined to be thrown away. ♻️ 💪Their challenges? Improving YOUR health, developing diversity and inclusion and boosting the attractiveness of territories.  🤝 Explore sporting & sustainable excellence with Decathlon Pro! 🏅🌿  #DecathlonPro #SportAtWork #ResponsiblePerformance #OlympicGames2024 #Sport La French Tech Munich Christoph Rapp Jérôme Hamacher Bénédicte Herbout

New Brand performance with Highest POB units in team and in west zone .

🏆 As today marks the opening ceremony of the 2024 Paris Olympics, let's look at trends surrounding this momentous event. Food and beverage companies are tapping into national pride to promote their products, leveraging the Olympic spirit to connect with consumers on a deeper level. 🥇 Coca-Cola, Panpan Foods, Danone, and Netto have launched the most new products with Olympic-related claims over the past year and a half, demonstrating their commitment to celebrating this global event. Notably, Carrefour has gotten creative with medal-like packaging, bringing the Olympic excitement to their stores. On the other side of the Atlantic, Hershey is proudly supporting Team USA, reinforcing their patriotic connection. Meanwhile, Nestlé is offering consumers a chance to win an unforgettable Paris 2024 Paralympic experience, further intertwining their brand with this prestigious event. These initiatives showcase how brands are not just selling products but are also fostering a sense of community and pride among their consumers. The 2024 Paris Olympics is more than a sporting event; it's a unique opportunity for brands to connect and inspire on a global stage. #Paris2024 #Olympics #FoodAndBeverage #NationalPride #BrandStrategy #MarketingInnovation