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The Impact Scores for the IPL teams are a comprehensive metric crafted from an analysis of over 10+ marketing metrics, structured into four primary components: Share of Viewership, National Appeal, Home City Appeal, and Share of Brand Recall. It serves as a data-driven tool for assessing the performance and influence of IPL teams over the audience, aiding in strategic decision-making for brand associations and marketing activities. Get more details about the IPL Brands Insights Study here: https://bit.ly/3vqSZAE Or reach out at [email protected] #markelytics #mrx #ipl #insights #brands #iplbrandsinsightsstudy #iplstudy2024 #brandrecall #viewership #playerpopularity #impactscores #marketingmetrics #adeffectiveness #marketingroi #brandawareness #adcampaigns #sponsorship #advertisers #marketers #sportsmarketing #cricketmania