Deekshitha Murthy’s Post

The Impact Scores for the IPL teams are a comprehensive metric crafted from an analysis of over 10+ marketing metrics, structured into four primary components: Share of Viewership, National Appeal, Home City Appeal, and Share of Brand Recall. It serves as a data-driven tool for assessing the performance and influence of IPL teams over the audience, aiding in strategic decision-making for brand associations and marketing activities.   Get more details about the IPL Brands Insights Study here: https://bit.ly/3vqSZAE   Or reach out at [email protected] #markelytics #mrx #ipl #insights #brands #iplbrandsinsightsstudy #iplstudy2024 #brandrecall #viewership #playerpopularity #impactscores #marketingmetrics #adeffectiveness #marketingroi #brandawareness #adcampaigns #sponsorship #advertisers #marketers #sportsmarketing #cricketmania

IPL 2023's data underscores the critical importance of consistent brand visibility, strategic sponsorships, and targeted endorsements to maximize brand recall and association. Leveraging regional preferences, diverse media, and constant exposure remains key for brand success in IPL. Request a copy of IPL Brands Insights Book 2023 to uncover further nuances, detailed statistics, and graphical representations that vividly depict brand recall, team performances, player popularity, and strategic marketing impacts during the IPL season. In a nutshell, IPL Brands Insights Book is a must-have marketing compendium for marketers planning ads/sponsorship in IPL 2024.   Request a copy now: https://bit.ly/3tmr3NL #markelytics #mrx #actionableinsights #iplinsights #ipl2023 #marketing #advertising #campaignperformance #popularity #brandrecall #viewership #sports #marketresearch #ipl2024 #insights #consumerinsights #marketingroi #consumerbehavior #strategicinsights #sportsmarketing #campaign #adcampaigns #syndicate #marketresearchreport #promotion #insightsmrx

Upstox's brand recall skyrocketed from 23% in 2021 to an impressive 45% in 2023. How do you take this? A bit of good luck or the influence of data-driven strategies.   As IPL 2024 gears up to kick off in just a few days, the spotlight is once again on brand recall within this high-octane sporting event. Sponsors, advertisers, and marketers are dedicating all their energies to dominate recall among viewers this season. As anticipation builds for the upcoming matches, marketers are actively pondering: Which brands did viewers recall most in past seasons? Are there trends in how ads affect recall? How did sponsorship changes impact recall?   Get answers to all these questions in IPL Brands Insights Chronicle: 2019 to 2023. Request the Book today: https://bit.ly/48XM2W1   Marketers, How do you plan to measure and track recall effectiveness during and after IPL 2024? Don't settle for mediocre recall rates; aim for the stars! Subscribe to IPL Brands Insights Study 2024 now: https://bit.ly/4clMeRI Follow Markelytics Solutions for more insightful stories! #markelytics #mrx #iplbrandsinsightsstudy #ipl2024 #brandrecall #viewershiptrends #iplcampaigns #iplinsights #advertising #branding #sponsoring #ipltrends #adrecall #campaigneffectiveness #adtracking #brandawareness #marketingplaybook #marketers #iplstudy

Unlock the power of fan segmentation! Discover how personalized interactions can deepen your connection with fans and boost engagement. . . . Click here to transform your fan relationships today! ↘️ https://lnkd.in/d4janH28 . . #fan #segmentation #innovation #digitalmarketing #technology #customerrelations #fanloyalty #sportstech #sports #personalisation

Uncover actionable insights for your brand with the IPL Brands Insights Study 2024, Edition 6! Explore viewership trends, awards recall, teams' performance impact on brand visibility, and more. Building on the success of our 2023 study, where we served 56+ brands and evaluated 28+ ads worth $88.8 Mn, covering 410+ advertisers & sponsors, our upcoming study promises to offer a nuanced understanding of your target audience. Gain real-time insights to optimize your ad performance and strategically position your brand both on and off the field during IPL. Request the approach note now: https://bit.ly/3SPxTFl #markelytics #mrx #iplbrandsinsightsstudy #ipl2024 #adeffectiveness #marketing #advertising #sponsoring #marketingstrategy #iplinsights #roianalysis #viewership #brandrecall #sponsorship #loyaltyanalysis #jerseyanalysis #campaignoptimization #adspend #campaignroi #marketingeffectiveness #popularityanalysis #iplanalysis #researchstudy #syndicate #report #iplresearch #actionableinsights #consumerinsights #marketinginsights #competitoranalysis

If you are a #smallbusiness , every penny counts when it comes to your marketing activities. Although with their limited budgets, SMEs might find #performancemarketing particularly beneficial- as it serves immediate impact and measurable Return on Investment (ROI), BUT the long term benefits of brand awareness campaigns in the arena of Sports cannot - and should not- be overlooked. Your one strategic move in sports advertising can not only elevate your #brandvisibility but also align your brand with the nation’s cricketing fever, resulting in a surge in user base and revenue. The recent campaigns by My11Circle for the #IPL 2023, demonstrated significant success in terms of fan engagement and visibility. Their “Locker Room Stories” campaign, aimed at connecting fans with their favorite cricketers’ personal lives, garnered over 23.5 Million views across social platforms. This shows the substantial impact that #sportsmarketing , particularly in cricket, can have in terms of reaching and engaging with a wide audience. Want to know more benefits of advertising in sports? Swipe! #sportsmarketing #smes #smallbusinessmarketing

Golf Club Media - what’s the audience? 🤔 Here’s some key stats around what we deliver in terms of the typical demographic: - 142% more likely to work in a senior management position - 149% more likely to have a personal monthly disposable income of £2,000+ - 58% aged 45+ - 45% AB - 16 million+ impressions delivered every 4 weeks - dwell time of over 30 minutes That’s why brands choose to add Golf Club Media to their media plans! #audience #mediaplan #oohadvertising #dooh #mediabuying #advertising #golf #sportsmarketing

Explore a unique way to reach geo targeted audience by showcasing your brand across hundreds of sports events at domestic level! Get in touch with us to know more . Contact us at - [email protected] #sports #sportsmarketing #advertising #branding #sportssponsorship #geotargeting #SportVot Shubhangi Gupta | Sidhhant Agarwal | Yash Bhagwatkar | Arnab Mitra | Manoj Padmanabhan

16.4 million impressions 🥳 The May Data Jam numbers are in for Golf Club Media! As golf season really gets going, we’re seeing another increase in the number of people in clubhouses and most importantly, near our 55” #dooh screens situated in golf clubs across the UK 🏌️♂️ 3 key data stats: - 16.4 million impressions delivered - average dwell time of 33 minutes in vicinity of the panels - 1.9 million plays per 4 weeks per slot For our place based #d6 network, we’re delighted with the numbers and is proving real powerful media opportunity for brands out there that are seeking a typical affluent and influential audience 😀 #doohadvertising #ooh #mediabuying #mediaplanning #golf #sportsmarketing #mediacampaign #branding #brandawareness

With a sample size of 11K+ respondents over 14 weeks, we diligently monitored IPL viewership trends for our client. The actionable insights provided enabled them to optimize content strategies through targeted marketing, laying the groundwork for future research and strategic planning.   To delve deeper, download the case study here: https://bit.ly/4cadIJN   If you're facing challenges in measuring your IPL campaigns' effectiveness and tailoring your strategies to reach your target audience, you need the IPL Brands Insights Study 2024. Our study is the ultimate solution to all your IPL marketing challenges. We offer a range of solutions to help you glean meaningful insights for your brand during the IPL season. Some of the solutions include:   • Brand Recall  • Impact score for each IPL team  • ROI of IPL investment  • Analysis of association with IPL teams  • Impact on brand usage  • Team-wise loyalty analysis    Request Approach note now: https://bit.ly/3IsLf4B #markelytics #mrx #actionableinsights #ipl2024 #iplstudy #iplinsights #viewershiptrends #brandrecall #sportsmarketing #iplmarketing #campaigns #advertising #sponsorship #marketingstrategies #researchsolutions #researchstudy #ipl