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On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards

The Power of Consistency: Nancy Tyagi's Journey to the Cannes 2024 Red Carpet In the era of social media, one influencer stands out for her amazing dedication. Nancy Tyagi, with just one year of hard work, has changed her life and is now invited to the prestigious Cannes 2024 red carpet. Everyone faces struggles in life, but only a few can overcome them and achieve success. Nancy's story shows how it's done. - Nancy's mother worked in a factory, earning just ₹6,000 per month. It was a biggest motivation for her. - Instead of spending her limited money for UPSC coaching, she bought a camera and lights to start her social media journey. - Living on rent and constantly stressed about money, Nancy's resolve was tested daily. For the first five months, Nancy didn’t receive any views or results. Still, she worked tirelessly, sometimes for 24 hours straight. Nancy never gave up, even when things looked bleak. → After months of hard work, she finally saw a boost in engagement, which validated her efforts. → Now, with a year of consistent content creation, Nancy has reached a new level of success, earning her an invitation to Cannes 2024. The Formula for Success - Success is possible for anyone willing to work hard, be consistent, and face challenges. “Nancy Tyagi's story is proof of this.” - She put in long hours and made many personal sacrifices. - Despite setbacks, Nancy kept creating content regularly. - Financial stress and lack of early success didn't stop her. "Success is about waking up every day with the determination to push forward, no matter the odds."

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

On Cannes, Part One. I'm not attending Cannes this year (we've won some huge accounts quite recently and have arms full at the moment, in a good way). But I've attended in the past, countless times, and spoken/keynoted on several occasions. Career highlights, for sure. It's an amazing festival of creativity, run and managed by incredibly talented, kind humans (Philip Thomas Paul Kemp-Robertson Steve Latham and many more). Leading up to next week, I aim to post a few tips for ensuring a highly successful week, for those who plan to attend. Tip #1 - make sure you connect with the giants of our industry. They, like you, are there to listen and learn. Don't be shy. They have a treasure trove of knowledge and if you time it just right, they might even be willing to share. Here's just a few of our industry's giants, and a few personal heroes, that I had the pleasure to spend time with during a few stints at the Cannes Lions International Festival of Creativity: Sir John Hegarty (a dear friend and former colleague, and the most brilliant thinker I know) Sir Martin Sorrel (a new introduction. was worth it) Michael Conrad (a former Burnett colleague, genius creative and the finest human alive) David Bell (a friend and colleague, and the most strategic, and decent, person you'll ever meet) SOCIALDEVIANT #connections #creativity #lessons

In an era where adaptability in corporate event planning is paramount, insights from industry leaders are more valuable than ever. 🤩 At International Confex 2024, a panel of experts, including Sarah Noakes, Tiffany Edwards and Siobhan Darlington shared their insights on the current challenges corporate event planners face and ways to overcome them. 🚀 Take a look here 👀: https://hubs.la/Q02nVMDG0

Another article in 'Findings in Sport, Hospitality, Entertainment, and Event Management' by Rick Grieve about the link between students' political orientation and sport fandom. Enjoy and thank you! https://lnkd.in/eZdH7wdg

🌟 Cannes Lions Festival is just around the corner! 🌟 Are you ready to make the most of it? Our founder, Christina Liessem, shares her top tips to ensure you have an unforgettable experience at this prestigious event. From networking strategies to essential packing lists, we’ve got you covered! 🔗 Read Christina's Top Tips Here https://lnkd.in/dZwpftk7 Whether you're a first-timer or a seasoned pro, these insights will help you navigate Cannes like a champ. Don't miss out! What are your tips for the festival? Share them with us in the comments below!

🚨News worth sharing❗️🚨 Chief Events Officer - Let's Go! Events are here to stay, and they are so important they now have a seat at the C-Level. 👏 #Eventsprofs - this is something to celebrate and a big step for the #eventindustry. #CEO #eventmanagement #meetingplanners

Why I didn’t bash Cannes this year. I get it. The price of entry, the boats, the parties. It all looks and sounds pretty ridiculous. But I think that’s actually what makes Cannes so important. Not as an example of effectiveness or creativity but as a colosseum where advertising's gladiators clash, bare their teeth, and assert their dominance. And in that sense, Cannes is actually really important. It’s is important to a lot of clients. It's important to agencies to attract talent. It's important to agencies to attract business clients. It’s important to creatives to pad their resumes. It’s also important to the industry as whole. And while you scoff at the lavish parties, the wasteful spending, and the shameless self-promotion that is letting loose implies, have you considered that this excess is precisely the point? Every industry has one big event a year. Even the National Dentist Association. People need an opportunity to let loose and talk about things. And a world drowning in noise, where attention is the scarcest resource, Cannes is advertising's largest stage upon which it can scream: "We still matter, dammit!"I As such, it’s also the stage upon which important industry changing discussions need to take place. I'm not gonna lie. It' would be nice to have a reason to come down from the mountain with my hammer and mirror and go next year. Even if it's just to force the industry to take a look at itself and smash it. Which, in the end probably wouldn’t really accomplish much. For as anyone who’s ever worked in this industry long enough knows, today's cynic is tomorrow's Cannes Lion winner. X&O 😘 #NotAnAdvertisingAgency #CannesLions #AdIndustry #PowerDynamics #Disruption

Hi Network, I hope everyone is well. I wanted to reach out and see if any of you will be attending the #MedalliaEXP event in Las Vegas from 5 to 7 February 2024. If so, let me know, and I can introduce you to my Engage Hub colleagues Ray Tierney Mark Sawyer and Luigi Loconte, who will also be attending. More details are in the post below. 👇 #CX #Networking #insights