Dentsu Creative US’ Post

We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:  ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth

Exciting times for the advertising industry, while we are talking about the Effie, the Cannes Lions are also on their way. Recognition can be a powerful motivator. This may come in many shapes. However, it's equally important to ensure that recognition is accurately attributed. If you find yourself receiving an undue credit even unintentionally, or noticing to leave a critical contributor behind, it's essential to speak up. Sincerely and timely. Because otherwise can undermine trust and collaboration within a team. How to secure an authentic recognition: Acknowledge the Mistake: Politely correct the person and redirect the credit to the rightful owner. Encourage a Culture of Fairness: Advocate for a workplace environment where everyone's hard work is acknowledged appropriately. By maintaining integrity and promoting accurate recognition, we not only foster a more positive and productive work environment but also set a strong example for others to follow.

Why are we rolling back on DEI when we should be rolling out? This is what will define the companies that succeed in a challenging 2024 operating landscape. We, like ALL of us in the space, have seen how budgets and teams are being slashed. 'DEI is not a one-time movement – done properly, DEI is a massive industry-wide transformation programme that delivers the progress that audiences and talent demand. 'As part of its commitment to move DEI high up the corporate agenda, Rise 2024 [our conference on April 24] will hear from brands and change-makers "to reinforce why it's imperative that we don't roll back at this critical juncture".' Don't roll over, get on a roll, we say. Ally Owen Lisa💫 Goodchild CC (Charlotte) Clark Jasmine Dawson Charmaine Glase In Campaign UK today:

It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.

Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.     Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.     I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.   My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.   As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.   Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo    #CannesLions2024 #OmnicomCannes #TheDisruptionCompany

As one of the ad world's most acclaimed creatives, Neil Heymann knows a thing or two about bringing great ideas to life. Here, the Global CCO of Accenture Song outlines the value of AWARD School and why it was one of the best things he did to kickstart his career. Thinking of applying next year? Get insider tips to make your application easy by registering here 👉www.awardschool.com.au #AWARDSchool

Some gems here.

Client: Here's an idea. Consultant: That will hurt ROI/engagement/insert metric here. Consultant: This will help you achieve your business goal. Client: That is not in the budget. There's always a back-and-forth, but things are never black and white. Compromise is key!

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday