Dentsu Creative US’ Post

What better way to celebrate 50 years than by taking a groovy trip back to 1974? Our creative teams at Dentsu Creative US and dentsu X pulled out all the stops for the Illinois Lottery's 50th anniversary, bringing the spirit of the '70s back to life in Chicago. 🕺 Dive into our retro revival and see how we made the Windy City groove again! ➡ https://lnkd.in/eDnzxU8K

American Express and Galderma redefine their #GenZ marketing strategies by focusing on authentic engagement vs. traditional advertising. The goal is to leverage new experiences that resonate with younger consumers seeking premium value in travel, dining and entertainment. Check out more from the conversation: https://lnkd.in/eEwsd6Ma

Galderma centered their latest men's Cetaphil campaign around National Football League (NFL) rookie Xavier Legette's viral video, while American Express's recent "All By Myself" ad taps into solo travel trends among #GenZ and #Millennials, showcasing the power of aligning trends with authenticity. Learn more about the importance of retail media targeting and turning online popularity into sales from Galderma's Tara Loftis and Jessica Ling of American Express in conversation with Ad Age at dentsu beach in Cannes. https://lnkd.in/ewY9S26P

We're thrilled to congratulate Crayola's EVP of Marketing, Victoria B. Lozano, on being named in Campaign US's fifth annual 40 Over 40 list! ✨ 👉 https://lnkd.in/editYKx4

What do leading brands in financial services and skincare have in common? Leveraging #AI in their products and services to enhance user experiences and build loyalty. American Express's Jessica Ling and Galderma's Tara Loftis sat down with Garett Sloane from Ad Age at dentsu beach in Cannes to share their perspectives. Learn more: https://lnkd.in/eUhGc5QM

Reflecting on last week's 'Walk the Work’ session during Cannes alongside our partners at Contagious. Our very own Julie Scelzo, Chief Creative Officer, Chicago and Global accounts, joined Paul Kemp-Robertson, Georgia Malden, and David Beresford at the Dentsu Beach House to discuss the inspiring work on display this year and her perspective from the jury room. 🌟 Want the full scoop on Dentsu Creative at #Cannes? Learn more ➡ https://lnkd.in/e2if4NMr

We're still buzzing from an exciting week at the Cannes Lions International Festival of Creativity. Congratulations to all our US teams involved in the winning creative campaigns that took home some shiny Lions! 🏆 👏 #CannesLions #Disney #7Eleven

Packing your bags for this year's Cannes Festival of Creativity? 🎒 🛫 Get the scoop on event do's and don'ts from our very own Chief Strategy Officer, Jamie Shuttleworth💡 👉 https://lnkd.in/ewdiY_Xe

A monumental achievement for our teams at Dentsu Creative US for being named US Agency of the Year by The Gerety Awards. This accolade reaffirms our commitment to pushing the boundaries of creativity and delivering impactful work for our clients. 🏆✨ Learn more: https://lnkd.in/eAUSAG_Y