Dentsu Creative US’ Post

If you ask people when life was best, they gravitate towards the era when they became adults. Over 70s choose the Swinging Sixties, while under 30s choose the turn of the millennium. An example of nostalgia, but also a reminder that we’re more positive towards things we’ve experienced first hand. It’s the reason older groups prefer Sean Connery as James Bond and younger groups prefer Daniel Craig. And it’s why ex-footballers have different views on the age-old England midfielder debate: Chelsea players say Lampard and Liverpool players say Gerrard. It’s also surprisingly effective at explaining consumer perceptions. Those who use a brand are more likely to view it positively (e.g. for quality and value) than those who don’t. They’re more likely to consider the brand at the point of purchase. And they’re more likely to notice the brand’s advertising. But this means we have to tread carefully. Market leaders will always seem to score well - simply because they have lots of buyers who are positive towards them. Meanwhile small brands suffer because they lack users (with direct experience). Separating users and non-users is the key to successful brand tracking. It might seem like a minor shift, but it can reveal hidden weaknesses in brand perceptions, and transform the meaning of category dominance. Ethan Decker Jenni Romaniuk

"Modularity is key in the sports industry. Adapting displays and visuals for diverse retailers is essential." Join us for an exciting discussion on boosting brand awareness and finding success in the sports retail industry featuring Charlie Fisher! Tune in to Episode 7: https://hubs.li/Q02wNkP-0 #SportsBiz #BrandSuccess #PodcastEpisode"

How Important is The Super Bowl for Brands? The Super Bowl isn't just the final of American soccer it's also one of the biggest events in the United States and the world in terms of audience, attracting major brands to fight for the advertising. Moreover, as an immersive experience, offers multiple moments where brands are competing for viewers’ attention, one of them being television commercials. This year #Beyoncé took the opportunity to announce the release of "Renaissance Part II", a new project that apparently focuses on the country sound, scheduled for release on March 29th. The announcement came shortly after a Verizon commercial starring the diva, in which Queen B tries in several different ways to "break the internet". The Super Bowl continues to provide huge publicity for #brands, including those in the #fashion, #luxury, and #beauty industries. As the previous year's data indicates, being featured in the event can guarantee visibility, that lasts weeks after the event, for both brands and voices involved. That being said, I am already looking forward to Super Bowl 2025, and am excited to see what other sports entertainment events will offer especially for luxury brands this year. #marketingstrategy #luxurybrands #superbowl #beyonce #experientialmarketing

I get so excited about simple but super sweet ads Marks and Spencer this is genius! #CreativeGenius #AdvertisingCreativity #SimpleCampaigns #CreativeAds #EffectiveAdvertising #TargetedAds #MarketingStrategy #AudienceEngagement #MarketingGenius #AdCampaigns #MarketingCreativity #OnPointAdvertising #BrandStorytelling #InnovativeMarketing #AdStrategy

This advertisement encapsulates the essence of empowerment beautifully. It suggests that behind every strong individual is someone who helped them become that way, emphasizing the importance of support, encouragement, and mentorship in personal growth and development. By highlighting the transformative impact of strength-building relationships, it not only resonates with the audience but also inspires them to seek or provide such support in their own lives. In just a few words, it captures a profound truth about human connection and the power of lifting each other up.

Touchdowns often involve a team effort, with multiple players working together to score. Similarly, successful branding requires collaboration and coordination across different departments and stakeholders within a company. By emphasizing the team effort behind a brand, companies can build a sense of unity and shared purpose that can resonate with customers. Touchdowns are often the result of careful planning and strategy, with coaches and players analyzing the opponent's weaknesses and developing a game plan to exploit them. Similarly, effective branding requires research and analysis of market trends, customer preferences, and competitor strategies. By positioning their brand strategically and aligning it with customer needs and desires, companies can increase the likelihood of a successful touchdown moment Reach us today 🏢Dual Creative🏴🏳️ 📞0689 479 560 📩 [email protected] 📍Majuva Street, Block 21, Mwenge (Near Maria Stopes Hospital) #TeamWork #CraftingExcellence #WorkplaceStyle #offence#OnTheJobChic #newweek #defense #dualcreative #dualcreativetz #dualcreative🏳️🏴 #Marketing #branding #design #buyer #seller #strategy

https://lnkd.in/d5jiW8QZ Another example of brand engagement. Ben Affleck is a known DD customer, so it was a perfect match. The commercial itself is nothing new creatively but it is an effective use of celebrity “influencer”, integration of multiple digital platforms, platformation, merchandising and product introduction. P.s. they sell the merch in the US digital store. Do you agree? #marketing #superbowl #branding

Hot off the Press. Volume 3 of the Ipsos x Effie UK Dynamic Effectiveness Series: https://lnkd.in/dDj-3Bfe 44% of people agree that ‘given the choice, I would prefer to have grown up at the time when my parents were children.’ Nostalgia affects everyone and presents an opportunity for marketers to connect with consumers by tapping into the feel-good factor in their past. Here we explore four ways in which Effie award winners have used nostalgia in their campaigns to drive effectiveness and trigger specific emotional connections. Featuring Effie awarding winning case studies from: Renault and Publicis•Poke, KFC and Mother, Havas London, and Crayola. #DynamicEffectiveness #creativity #advertising

The strength and power of great Mothers. Advisement: Have tissues close by when viewing this video.