Dentsu Creative’s Post

Summer kicks off with a new collaboration between Dentsu Creative Italy and Spotify Italy. The campaign for the Estate 2024 playlist immerses us into a dreamlike atmosphere, where the suburban summer is dominated by summer hits and their contagious symptoms. Get ill soon.

Choose your side —dark or light— with the OREO x Star Wars limited-edition packs, infused with magical red and blue "kyber" sugar crystals! Dentsu Creative US’ campaign with OREO (Mondelēz International) aims to bring the epic Star Wars saga and America’s favorite snack to consumers' taste buds, creating an out-of-this-world experience. 🪐

Last week at Cannes Lions International Festival of Creativity, dentsu Global President & CEO, Hiroshi Igarashi, and Global CCO, Yasuharu Sasaki, gave an exciting showcase of dentsu's key innovation principles, work and history, and announced the expansion of Dentsu Lab globally from Dentsu Lab Tokyo. 🔗 Click here for all the highlights from the session: https://lnkd.in/e-HAcV2r #CannesLions2024

That’s a wrap on Cannes Lions International Festival of Creativity 2024 and we couldn’t be prouder of our Dentsu Creative teams from Amsterdam, Canada, the US, Aotearoa and China, who walked away with 24 Lions — including a Grand Prix and two Golds! We kicked things off with a bang on Monday, announcing the global launch of Dentsu Lab, with a Palais main stage session from dentsu CEO & President, Hiroshi Igarashi, and dentsu’s CCO, Yasuharu Sasaki. The packed week also included Palais sessions delivered by China CCO Chris Chen and Italy CCO Riccardo Fregoso, and a series of exciting panels and talks at the dentsu beach house. 🔗 Discover our full round-up here: https://lnkd.in/eddGZHq3 #CannesLions2024

Creativity + Strategy = an unbeatable equation! What a night! A Grand Prix and a Silver for our team in Amsterdam & KPN, and a gold and a Bronze for Canada & SkipTheDishes in the Creative Strategy Lions. The Canadian team also scooped a Silver in Brand Experience & Activation Lions, while our teams in Aotearoa and New York picked up a Bronze each. Cannes Lions International Festival of Creativity #CannesLions2024 dentsu #DentsuCreative

We’re on cloud nine after watching our teams take to the stage at Cannes Lions International Festival of Creativity last night! Congratulations to Dentsu Creative Amsterdam and KPN, who picked up the Creative Strategy Grand Prix in Corporate Purpose & Social Responsibility, and Dentsu Creative Canada, who scored a Creative Strategy Gold Lion in Experience & relationship Models. 🔗 Learn more about Dentsu Creative Amsterdam & KPN's "Piece of Me" here: https://lnkd.in/d_awy3WP #CannesLions2024 dentsu #DentsuCreative

Incredible! Congratulations to our team in Amsterdam for winning a Grand Prix in the Creative Strategy category. A great celebration of this world-changing work and collaboration with our client, KPN!   The Grand Prix recognises how the transformational strategic planning led to creative idea and follows a Silver ‘Health & Wellness’ Lion, an ‘Entertainment for Music’ Silver Lion and ten shortlists this week.    #BetterInternet #CannesLions2024 #DentsuCreative dentsu

While Cannes Lions International Festival of Creativity is awash with high tech innovations and exciting discussions around the power of AI, our Italy CCO, Riccardo Fregoso, stripped things back to basics at the Palais — encouraging the audience to rediscover a pure artistic attitude: lo-fi! The session included beautiful examples of manual photography, illustrating the parallel between advertising and photography, and the inspiration that an external creative outlet can bring to your career. 🔗 Check out all the highlights here: https://lnkd.in/eyftiPUA #CannesLions2024 #DentsuCreative dentsu

Dentsu Creative Canada and SkipTheDishes have struck Gold at Cannes Lions International Festival of Creativity with “The Inflation Cookbook”! A huge well done to the talented team behind the work.    Powered by real-time pricing data, this revolutionary tool has empowered millions of Canadians to tackle the unpredictability of food prices, exasperated by inflation, since launching last year.   🔗 Learn more about the work here: https://lnkd.in/eChtTJ6T #CannesLions2024 #DentsuCreative