Dentsu India’s Post

Citroën & Publicis Groupe's collaboration with Taboola nearly doubled their leads-to-sales! 🚀 Our case study reviews: 📈 Our full-funnel strategy 📊 How the Taboola Pixel tracked and optimized leads 🎯 The use of native ads and retargeting for high-quality leads Read: https://ow.ly/zeYu50SyPap #DigitalMarketing #BusinessGrowth #LeadGeneration #NativeAds

🚗 Electric cars are gaining popularity, but how are car manufacturers promoting them? Last year, Hyundai Motor Company (현대자동차) actively promoted its Ioniq 5 and Ioniq 6 models 🚘. Now we can share some insights into their marketing strategy. Hyundai's marketing agency INNOCEAN developed a comprehensive #fullfunnelmarketing approach, targeting their audience with different ad formats on various channels 💫. They used videos on #connectedtv, YouTube, and trusted partners for the #awareness stage, alongside #displayads and #mobileads for the consideration and action stages 💫. The best part? Hyundai ensured overall #frequency 💡 across all activities to avoid annoying people with ads and overspending on their #advertising budget 👑. The results speak for themselves, proving the #effectiveness and #efficiency of #programmaticadvertising campaigns, showcasing exceptional #teamcollaboration between Hyundai, INNOCEAN, and Google teams 🔑. A huge shout-out 📢 to everyone involved, including Christopher Zeus, Boris Strempel, THE campaign wizard Markus Canz, my superstars colleagues Moritz von Tobiesen and Saiva Krievinia. One team, one dream 🤘🚀. #marketingstrategy #digitalmarketing #teamwork #collaboration #electriccars #hyundai #youtubemarketing #onlineadvertising

Lights, camera, product placement! Let's take a closer look at how product placement is making waves in the Indian film industry and what the future holds for this intriguing marketing strategy. In India, where Bollywood reigns supreme, product placement has evolved into a sophisticated art form. From the quintessential hero sipping on a refreshing Thums Up cola to the leading lady flaunting her latest Samsung smartphone, brands have seamlessly integrated themselves into the narratives of our favorite films. But why is product placement so prevalent in Indian cinema? For brands, it's all about tapping into the vast and diverse audience that Indian films attract. With Bollywood films reaching audiences not only in India but also across the globe, product placement offers unparalleled exposure and brand visibility. Moreover, in a country where traditional advertising methods can be met with skepticism, product placement allows brands to connect with consumers in a more subtle and authentic way. Instead of bombarding viewers with commercials, brands become a natural part of the storytelling process, enhancing realism and resonance. Looking ahead, the future of product placement in Indian cinema seems promising. With the rapid growth of digital platforms like Netflix, Amazon Prime, and Disney+ Hotstar, there are even more opportunities for brands to collaborate with filmmakers and content creators. As streaming services continue to gain popularity, expect to see a surge in creative and innovative product placements that cater to a digitally savvy audience. However, as with any marketing strategy, authenticity and relevance remain paramount. Indian audiences are discerning and can quickly spot forced placements that disrupt the viewing experience. Therefore, brands must tread carefully and ensure that their integration into the storyline feels organic and seamless. In conclusion, product placement in Indian cinema is not just about showcasing brands; it's about crafting memorable experiences that resonate with audiences. #indiancinema #productplacement #brandsinfilms

💼 Want to see how @Citroën & @Publicis Groupe saw a 2X increase in leads to sales? These two powerhouses partnered with @Taboola to drive high-quality leads and sales! By utilizing native ads and the Taboola Pixel, they tracked and re-engaged customers effectively. 📊 Discover how their strategic approach in their new case study here:https://ow.ly/AjUG30sF0rp #DigitalMarketing #CaseStudy #BusinessGrowth #LeadGeneration #DigitalAds #AdvertisingStrategy #NativeAds #Retargeting

Why the WhatsApp partnership with Mercedes-AMG PETRONAS Formula One Team is the best marketing this season. Simplicity. Simplicity. Simplicity. Everything about this partnership has embraced the simple, memorable, and even outright obvious connections between the two partners to grab attention all season long. So far the #partnership has included: 📞 A perfectly branded bit of content to launch the car 📞 A perfectly branded button on the drivers steering (for comms) 📞 An exciting launch party in New York City that included a show drive 📞 A new emoji in WhatsApp with Mercedes colors (not the classic red that most other platforms use) 📞 Content with a real life version of the emoji, including Lewis Hamilton racing it with fans Nothing here stands out as a crazy activation (maybe the party in New York) - it’s all so incredibly simple yet so incredibly perfect for the #brand. 📲 WhatsApp is known for end to end encryption, a big security factor for users. What did they do with Mercedes? A cover over the car the night before launch preseason with simply the WhatsApp logo and name. Simplicity hitting on a major core factor of WhatsApp's appeal to users - privacy. 📲 WhatsApp, simply, is a communication method. How do you convey that in this partnership? Put the WhatsApp logo on the button drivers use to communicate with the pit wall. Simplicity by taking what WhatsApp literally is and the most obvious activation. 📲 By creating a new emoji design, WhatsApp has also ensured that users are interacting - even indirectly - with Mercedes. When you use the emoji, you’re seeing clear Mercedes colors and not the typical Ferrari red. Even non-f1 fan users are interacting with the partnership. Simplicity by increasing reach and interaction without disrupting the use of the product. Through creative activations, great content, and dedication from both sides this partnership has been the best #marketing from Mercedes this season. What’s your favorite partnership so far this season?

"Ab vo time aa gaya hai... that founders should be the chief content creators of their company" ~ Simran Khara, Koparo Clean's Founder Numbers don't lie, and neither does a clean home! Here's how Simran Khara's SMART marketing strategies turned Koparo Clean into a D2C powerhouse: → 7X improvement in brand recall in 12 months  → Best-seller ranks in eco-friendly cleaning categories  → 65% of sales from repeat customers And how does a start up shake up FMCG giants? Two words: Content. Strategy.  Simran's secret sauce: → Authenticity: 87% of GenZ prefers seeing real people/Founders in ads → Education: 3x higher engagement on eco-friendly cleaning tips But here's what everyone's buzzing about: → Will millennial and GenZ families prefer made-in-India & better for you brands if they hit the sweet spot in pricing? → What's the ROI on founder-created content vs. traditional marketing? → Can this model disrupt other industries? Get all the insights on "Brands of Tomorrow" Season 2 on Disney+ Hotstar #brandsoftomorrow #botseason2 #koparoclean #simrankhara

Exploring the Evolving World of Content Creation: Insights from Industry Titans As a business student diving into the dynamics of the entertainment industry, I recently gained valuable insights from an enlightening discussion featuring Nikhil Kamath Ajay BIjli , Vijay Subramaniam and Sajith Sivanandan Here are four key takeaways that every aspiring business professional should consider: 1. Multiplexes vs. OTT Platforms: The Indian cinema industry, historically dominated by multiplex revenues, is witnessing a paradigm shift towards OTT platforms. This transition is highlighted by the strategic shifts of giants like PVR Cinemas. The evolution showcases a blending of traditional viewing experiences with digital consumption, emphasizing the need for businesses to adapt to hybrid models. 2. Celebrity Economics in Content Production: The financial model of content production is heavily influenced by celebrity involvement, where celebrities can command between 20% to 50% of the budget. This highlights a significant shift in value creation, from traditional production to star power. For instance, the impact of celebrities in Bollywood significantly drives box office numbers, which is a critical consideration for content financing strategies. 3. Creative Commerce: The green-lighting of original content in platforms like Disney+ Hotstar illustrates the delicate balance between creativity and commerce. Successful content strategies are those that align creative vision with market demands, ensuring both artistic integrity and profitability. This balance is crucial for anyone in the business of content, especially in the vibrant and diverse Indian market. 4. The Rise of Short-form Content: With platforms like Instagram Reels and YouTube Shorts gaining popularity in India, the short-form content segment is becoming increasingly significant. This format's success is attributed to its higher engagement rates and the direct distribution channel it offers creators. This trend underscores the importance of content agility and audience understanding in content strategy. These discussions provide a comprehensive understanding of the current landscape and future trends in the entertainment industry, serving as a crucial learning ground for those of us aiming to make a mark in this dynamic field. #ContentCreation #EntertainmentIndustry #BusinessStrategy #DigitalTransformation #OTT #Multiplexes #Bollywood #MediaManagement

Product placement is like a subtle yet powerful magician, seamlessly weaving its way into our favorite movies, TV shows, and even social media content. It's the art of seamlessly integrating products into the storyline, making them a natural part of the narrative without disrupting the viewer's experience. From the iconic Coca-Cola cups in American Idol to the sleek Aston Martin cars in James Bond movies, product placement has become an integral part of modern marketing. It's a clever way for brands to connect with audiences in a non-intrusive manner, leaving a lasting impression without feeling like a hard sell. #advertising #ads #creativity #communication #linkedin #campaigns #dubai #viral #innovation #VOD #SVOD #Canada #Toronto

Through an in-depth comprehension of the Indian OTT Industry and the intricate consumer journey, we crafted a dynamic brand strategy for Indian OTT platform ZEE5 -Our approach, fortified by extensive market research, enriched consumer insights, and adept brand frameworks, aimed to achieve tangible brand elevation. -Employing the Gantt chart methodology, we meticulously orchestrated and executed each brand initiative, yielding profound insights into brand management dynamics. -This strategic precision positioned ZEE5 as a trailblazer in India's digital entertainment landscape, showcasing our mastery in marketing analytics, strategic planning, and consumer engagement. -Our strategic alignment with pivotal touchpoints in the subscriber journey not only bolstered ZEE5's prominence but also led to significant strides in brand growth and brand awareness among Indian OTT consumers. -Through relentless commitment to consumer engagement and the utilization of sophisticated brand frameworks, we propelled ZEE5 to unprecedented heights basis the problem statement provided. - This holistic strategy fortified our market standing and established a robust framework for sustained brand expansion and increased brand awareness for ZEE5 among OTT consumers Thank you for the Guidance and thought-provoking Opportunity Chetan Dubey sir Ar. Pallavi Patil mam Team members -Herina Harisinghani Akshata Bhandari Om Shah Vishakha dubey. #brandmanagement#Market Research#brandplan#NMIMS#SOBA

Out Of Home ideas that become destinations, offering an immersive experience in a specific place and time, have the potential to generate organic video shares when they are captivating. Livio Grossi, Group ECD, Dentsu Creative Vietnam & Dentsu Redder, shares with Campaign Asia-Pacific, how technology can be best used to create the most engaging campaigns to captivate consumers. Read more: https://lnkd.in/dKK2uE3b Speak to us to create captivating campaigns: [email protected] #dentsuSEA #dentsuSoutheastAsia