derek walker’s Post

"YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION." You hear it all of the time because it's true. Visual presentation matters - a lot. Whether you need a new social media profile, an image for a speaking engagement, or original content for your website and other marketing documents, polished visual images can make or break the perception of your business and your brand. Link in comments to learn more about our corporate and brand sessions with Leading Edge Headshots, a division of Tracer Strategic Coaching & Consulting #brandpower #corporateimages #headshots

⭐ Attention agencies! As a marketer, I'm always flooded with cold emails and calls seeking collaborations. While some lead to successful campaigns, many fall flat. Why? It's not a lack of demand; we're always on the lookout for creative partners. The issue lies in the approach. First impressions matter, and a single mistake can make or break the deal. Case in point: a top agency's pitch deck (see below) failed to impress - and it's only page 2! If you claim to be creative, don't sabotage your chances by neglecting the details. Proofread, edit, and polish your pitch to stand out from the crowd. Remember, our perception of you determines whether we collaborate now and in the future. So, put your best foot forward and make it count! Issued in public interest! #proofreading #coldemails #marketing #collaboration #agencylife #detailsmatter

Think of the last time you heard a keynote speech at an event. What did you remember from it? Did you remember what they were selling? Did you remember what they were wearing? Or did you remember the stories they told? Unless I take notes, I find I remember one or two key things from a speaker’s presentation: Brene Brown’s story about swimming with her husband and what was going through her head at the time; Priya Parker’s story about “doorway conversations” and how the real connection happens in between meetings; or perhaps more well known, Martin Luther King’s “I have a dream” speech where King called for civil and economic rights to end racism in the United States. In the fast-paced digital world where you have a nano-second to gain your potential client’s attention, the power of clarity in content marketing cannot be underestimated. The clarity of your message can often be the deciding factor between a potential customer engaging with your content or scrolling past it. Read more in this month’s blog post for more info on creating compelling content for your business. https://lnkd.in/ggtCpjZM

Remember: nobody cares what you sell - people only care about their own problems! These days most of marketing messages just roll on by without grabbing anyone’s attention. They focus on how great the company is, instead of how they can help you! Shift your website's focus to the problems you solve for your audience. Let them know you understand their struggles, and you have the solutions they need. Learn how to flip the script and write website copy that resonates and gets results! Click for the link post https://lnkd.in/g3myUFwy

Remember: nobody cares what you sell - people only care about their own problems! These days most of marketing messages just roll on by without grabbing anyone’s attention. They focus on how great the company is, instead of how they can help you! Shift your website's focus to the problems you solve for your audience. Let them know you understand their struggles, and you have the solutions they need. Learn how to flip the script and write website copy that resonates and gets results! Click for the link post https://lnkd.in/g-x3vwuF

🌟 From 8 to More Than 6K Impressions on a Single Post! 🌟 When I started posting on LinkedIn, I used to get only 8 impressions. But now, my posts receive over 6K impressions! Here's how I made this transformation: 🔹 Valuable Content: Initially, my posts didn't have a specific, valuable topic. Now, each post I share has a clear purpose and valuable content. This shift has made a significant difference. 🔹 HD Graphics and Visuals: I wasn't using high-quality graphics or visuals, which meant my posts didn't stand out. Now, I use HD visuals, and the engagement has skyrocketed! 📈✨ 🔹 Consistent Theme Colors: Before, I chose random colors for my posts, which didn't give my profile a professional look. Now, I consistently use a specific theme color (Black, Yellow, and White), making my posts easily recognizable and visually cohesive. 🎨👌 These are the strategies I've personally implemented, and I can confidently say they've made a world of difference. I hope you find them helpful and achieve great results by following them too! I know that 6K impressions might still seem low to many, but for me, it's a huge achievement because the journey from 8 to 6K has taught me so much. 🚀 P.S. 🔍 What are your tips for increasing post engagement? Let's share and grow together! 💬🤝 #LinkedInGrowth #ContentStrategy #SocialMediaTips #ProfessionalBranding #MarketingStrategies

People don't buy because you have the most compelling ad copy. People buy because they want to get out of their current painful situation. And if you can be the person that can bridge the gap between their painful situation and their desired situation... You'll make money.

I prefer the original… Speaking to a colleague recently, we were considering what we could possibly tell people about that would be new from a direct marketing perspective. What’s new to one person is not necessarily new to another I suggested, thinking here of cover versions - Everywhere by Paramore for example from circa 2018 or as originally recorded by Fleetwood Mac back in the late 80’s. It is only new to the individual if they are only seeing it or hearing it now, for the first time.   If you haven’t tried something before, that doesn’t mean that it’s not worthy of consideration, be that a particular headline, creative design or in fact means of communication. We may not always consider using a postal route to deliver our message, as we are more familiar with digital platforms these days, but what if this was the best way to achieve the greatest impact with your audience and result in a positive outcome? A bit like Fleetwood Mac, there are many DM specialists that have learned their craft over the years in order that others can benefit from their experience so, when considering the best means to engage with and be seen by your audience, there’s still a lot to be said for choosing the original.  

I was so surprised when this happened. One day, I was scrolling and I saw a particular ad. This ad copy caught my attention so much but lol, I didn't purchase it because it was really above my budget. I was so impressed at the ad copy and guess what? I decided to model it. Basically, I used the same strategy, tone and structure, this particular coach used. And guess what? I literally recorded about 10 sales that same day, if I'm not mistaken on the numbers.🤭 Making sales could be hard at times but trust me, the process is fun. You don't always have to reinvent the wheel. At times, all you have to do is model strategies that are clearly working already. But this is where the problem is. A lot of people copy, instead of model. And they end up not getting that much result because it's usually easy for anyone to identify those who copy. On the flip side, only badass marketers can recognize those who model.😜 If you would love to learn how to MODEL instead of COPY, say "YES" in the comment section and I'll send you a private message.

The Steps to Create a Marketing Presentation: Step 1: _Define the Objective_ * Identify the purpose of the presentation * Determine the target audience * Establish the key message Step 2: _Know Your Audience_ * Research their needs, interests, and pain points * Understand their level of knowledge about the product/service Step 3: _Develop a Clear Structure_ * Introduction * Problem statement * Solution overview * Key benefits and features * Call-to-action * Conclusion Step 4: _Create Engaging Visuals_ * Use high-quality images, charts, and graphs * Keep slides concise and easy to read * Use consistent branding and design elements Step 5: _Craft a Compelling Narrative_ * Tell a story that resonates with the audience * Use clear, concise language * Highlight key benefits and results Step 6: _Use Persuasive Language_ * Emphasize the unique value proposition * Highlight social proof and credibility * Use rhetorical devices and storytelling techniques Step 7: _Practice and Refine_ * Rehearse the presentation several times * Get feedback from others * Make adjustments as needed Step 8: _Deliver with Confidence_ * Make eye contact with the audience * Vary tone and pitch * Use body language to convey enthusiasm and conviction Remember to tailor your presentation to your specific audience and goals. Good luck!