Avinash Deshmukh’s Post

Coming soon to a screen near you... "Revealed: The Secrets of the Google Algorithm!" Actually, it's not coming soon. It happened. Last week. Thousands of Google Search API documents were leaked. If you're interested in having more customers find you through search (and you should be), you *will* want to understand what these docs tell us about your approach to SEO: 🔎 There are over 14,000 variables that go into calculating rankings. But just because it's a variable, that doesn't make it a significant ranking factor. 🔎 Site-wide authority is a factor, which likely means you should put more SEO focus on sites that can build greater authority (like your corporate portfolio search site). 🔎 Click data matters. *A lot.* If your site isn't keeping visitors engaged, that's likely hurting your opportunities to show up in search. (Also interesting here: Google's Chrome browser gives it a massive edge in collecting even more click and browsing data.) 🔎 Structured data and entities are critical.(This will help AI chatbots, too.) 🔎 If you're embedding content on a page (like a video or interactive sitemap), work extra hard to provide clear, descriptive headings and additional supporting copy on those pages. 🔎 Low-performing links (think less popular local citations) matter less than many SEOs thought. 🔎 Fresh inbound links seem to have higher value. (I'd be careful with this one, though.) ...and that's barely scratching the surface. Rand Fishkin is a top SEO expert, and he goes pretty deep in this interview to help you understand some of what we've learned and how it provides you with potential experiments to explore. (Link in the comments.) Dig in – it's a fascinating conversation with incredibly insightful info. For businesses like apartments that rely on local search, this is too important to ignore. #SEO #apartmentmarketing #multifamily #contentmarketing

As the digital landscape continues to evolve, staying ahead of the curve with the latest SEO trends is essential for businesses looking to thrive online. Here are the top 5 SEO trends that will shape the search landscape in 2024: 1. AI-Powered SEO: Artificial intelligence and machine learning are revolutionizing SEO strategies. From content optimization to predictive analytics, AI is reshaping how we approach search engine optimization, enabling more personalized and effective strategies. 2. Voice Search Optimization: With the rise of voice assistants, optimizing for voice search has become paramount. Tailoring content to match natural language queries and optimizing for featured snippets can help businesses capture the growing voice search market. 3. Mobile-First Indexing: Google's mobile-first indexing prioritizes mobile-friendly websites in search results. Ensuring your website is responsive and loads quickly on mobile devices is no longer optional—it's a necessity for maintaining visibility in search. 4. E-A-T & YMYL Content: Expertise, Authoritativeness, and Trustworthiness (E-A-T) are crucial for establishing credibility with both users and search engines. Your Money or Your Life (YMYL) content, especially in sensitive niches, requires a high level of trustworthiness to rank well in search results. 5. Local SEO: With the increasing emphasis on local search, optimizing for local intent is key for businesses targeting specific geographic areas. Optimizing Google My Business listings, local citations, and geo-targeted content can help businesses connect with local customers. Stay ahead of the competition by embracing these SEO trends and adapting your strategies accordingly. At Humpback Strategies, we're committed to helping businesses navigate the ever-changing world of SEO and achieve lasting success online. #SEO #DigitalMarketing #SEOTrends #AI #VoiceSearch #MobileFirst #LocalSEO #ContentMarketing #GoogleAlgorithm #OnlineVisibility

As the digital landscape continues to evolve, staying ahead of the curve with the latest SEO trends is essential for businesses looking to thrive online. Here are the top 5 SEO trends that will shape the search landscape in 2024: 1. AI-Powered SEO: Artificial intelligence and machine learning are revolutionizing SEO strategies. From content optimization to predictive analytics, AI is reshaping how we approach search engine optimization, enabling more personalized and effective strategies. 2. Voice Search Optimization: With the rise of voice assistants, optimizing for voice search has become paramount. Tailoring content to match natural language queries and optimizing for featured snippets can help businesses capture the growing voice search market. 3. Mobile-First Indexing: Google's mobile-first indexing prioritizes mobile-friendly websites in search results. Ensuring your website is responsive and loads quickly on mobile devices is no longer optional—it's a necessity for maintaining visibility in search. 4. E-A-T & YMYL Content: Expertise, Authoritativeness, and Trustworthiness (E-A-T) are crucial for establishing credibility with both users and search engines. Your Money or Your Life (YMYL) content, especially in sensitive niches, requires a high level of trustworthiness to rank well in search results. 5. Local SEO: With the increasing emphasis on local search, optimizing for local intent is key for businesses targeting specific geographic areas. Optimizing Google My Business listings, local citations, and geo-targeted content can help businesses connect with local customers. Stay ahead of the competition by embracing these SEO trends and adapting your strategies accordingly. At Humpback Strategies, we're committed to helping businesses navigate the ever-changing world of SEO and achieve lasting success online. #SEO #DigitalMarketing #SEOTrends #AI #VoiceSearch #MobileFirst #LocalSEO #ContentMarketing #GoogleAlgorithm #OnlineVisibility

🔍 The Gateway to Online Success: Search Engines Did you know? A staggering 93% of all online experiences begin with a search engine. This single statistic underscores the critical importance of Search Engine Optimization (SEO) in today's digital landscape. As we approach 2024, the question isn't just whether you have an SEO strategy, but whether it's evolved to meet the changing algorithms and user behaviors. Here's what needs to be considered: 1️⃣ Voice Search Optimization: With the rise of smart speakers and voice assistants, is the content optimized for conversational queries? 2️⃣ Mobile-First Indexing: Google prioritizes mobile-friendly sites. Is yours up to par? 3️⃣ Core Web Vitals: Page experience signals are now ranking factors. How does your site perform? 4️⃣ E-A-T (Expertise, Authoritativeness, Trustworthiness): Are you establishing your brand as a credible source in your industry? 5️⃣ AI and Machine Learning: Are you leveraging tools like GPT or Claude for content creation while maintaining authenticity? The digital marketing landscape is ever-evolving, and SEO strategy needs to keep pace. What steps are you taking to ensure your brand doesn't just show up, but stands out in search results? Share your thoughts or questions below! Let's discuss how we can navigate the future of SEO together. #DigitalMarketingTips #SEOStrategy #SearchEngineOptimization

Google’s Search Generative Experience (SGE) is transforming how we interact with search results. Are you keeping up? 🤔 Google’s SGE feature uses AI to give search engine users a better overview of the topics they’re investigating. It does this by taking information from multiple online sources and delivering a “synthesized” perspective with links to further resources. While this is no doubt enhancing the user experience and supporting easier follow-ups, it also means that traditional blue links and sponsored ads are being pushed further down the page. To make sure that your SEO strategy doesn’t fall behind and lose visibility, why not reach out to our team and give your SEO a “best practices” overhaul? We’re staying ahead of SEO, so you don’t have to! https://lnkd.in/eS-8tthe #ChesterCountySEO #SEOServicesPA #DigitalMarketing #GoogleUpdates

🚨 Google API Leak: SEO Alert! 🚨 "Extraordinary claims require extraordinary evidence." That’s what this leak is all about. 😮 On May 5th, I received 2,500 pages of Google Search API documents from an anonymous source. Ex-Googlers confirmed their authenticity, revealing insights that could reshape SEO forever. 📈 → Click-Centric User Signals: Despite Google's denials, these documents confirm the use of click data in rankings. ↳ NavBoost: Utilizes clickstream data to improve search results quality. This was a major factor in developing Chrome. → Cookie History and Engagement: Google’s methods to combat click spam and boost user intent detection. ↳ Geo-Fencing Click Data: Adjusts search results based on location and device type. → Whitelisting: During critical events like the pandemic and elections, Google used whitelists to control search results. ↳ Quality Evaluations: Click data helps determine a site's overall quality. → Implications for SEO: Brand prominence is paramount. Click-through rates and user engagement significantly impact rankings. 🔍 Key Takeaways: Clicks and Engagement: Critical for boosting your site’s search ranking. Chrome Data: Google uses Chrome’s clickstream to identify key URLs. Whitelisting for Sensitive Queries: Indicates Google’s intervention in critical information dissemination. Brand Importance: Building a recognizable brand outside of SEO tactics is crucial. Question for You: How will this new information impact your SEO strategy? ➡ Follow me Master List AI for more of these. ➡ Master AI (Tips, Tools, Trends, News) Here: Master AI P.S. Enjoy these? Feel free to Repost #ai #technews #tech #techcommunity #Google #googleaked #SEO

🔍 Stay Ahead of the Curve! 🚀 Explore the anticipated SEO trends in 2024 and beyond – from AI advancements to shifts in user behaviour. 🌐 🚀 SEO Trends to Watch: ➛ Embrace AI advancements for next-level optimization. ➛ Stay agile with evolving user behaviour trends. ➛ Navigate the future of SEO for digital excellence. 🌐 www.sajibroy.com 📩 [email protected] ☎️ +8801932979731 Ready to future-proof your SEO strategy? 💡 Share your thoughts on the future of SEO in the comments below! 👇🌟 #SEOTrends2024 #DigitalExcellence #AIAdvancements #UserBehaviourShifts #FutureOfSEO #DigitalMarketing #SEOStrategy #TechTrends #DigitalInnovation #StayAhead

🚀 **The Evolution of SEO in 2024: What's Changing and How to Stay Ahead** 🚀 The SEO landscape is evolving rapidly in 2024! 🌐 From AI-driven algorithms to voice search and user experience, staying ahead of the curve is crucial. In our latest post, we dive into the major shifts shaping the future of SEO and offer actionable insights to help you adapt and thrive. 🔍 Discover: - Key algorithm updates and their impacts - The rise of AI and machine learning in search - Emerging trends in voice search and mobile optimization - Best practices for enhancing user experience Don’t get left behind—learn how to future-proof your SEO strategy and stay competitive in an ever-changing digital world. Check out our latest blog and get the edge you need! 📈💡 #SEO #DigitalMarketing #2024Trends #SearchEngineOptimization #MarketingStrategy

🚨 Big Changes to Google Search Results! 🚨 Google has just announced that they will revert back to pagination for search results on both desktop and mobile. This is a significant shift after launching continuous scroll for mobile in October 2021 and for desktop in December 2022. What Does This Mean? 🔄 Reverting to Pagination: Instead of endless scrolling, search results will once again be divided into pages. 🤔 Why the Change?: AI Overviews: Could it be due to the introduction of AI-generated overviews in search results? Ad Clicks: Or possibly a response to declining clicks on ads? We might never know the exact reason, but this move will definitely impact how users interact with search results and ads. What’s Next? For SEO professionals and digital marketers, it's crucial to stay ahead of these changes and adapt strategies accordingly. Understanding user behavior in the new paginated format will be key to optimizing search performance. Let’s keep the conversation going! What are your thoughts on this change? How do you think it will impact your search strategies? #GoogleUpdate #SEO #DigitalMarketing #SearchEngineOptimization #AI #ContinuousScroll #Pagination #MarketingStrategy #TechNews

The key SEO trends and changes to expect in 2024 - (QUICK UPDATE) Evolving Search Engine Ranking Factors: • Increased importance of machine learning/AI (11.3%). • Focus on Core Web Vitals (10.8%). • Emphasis on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) and trusted sources (10.2%). Increased Importance of Author Entities • Content linked to recognized, knowledgeable authors gains more trust and credibility, influencing rankings. AI Tools Streamlining SEO Tasks • Marketers using AI tools to streamline SEO from ideation to content generation. • Organic traffic is not decreasing due to AI tools. Evolving Local Search • Richer local search experiences with local search ads, review management, ratings, and schema. • Social media platforms like TikTok, YouTube Shorts and Instagram Reels are emerging as local search competitors. Adapting to Shifting User Intent • Reassess and realign content strategy to meet evolving user search queries • Use keyword research to explore changing user intent • Create content that precisely answers user queries and provides valuable information from credible sources Focus on Delivering the Best User Experience • Maintaining and improving SERP rankings will require optimizing for the best user experience #seo #seoexpert #digitalmarketing