So, its March Madness. Admittedly, I am not a fan of Basketball, but follow along during March Madness because I love competition, and love to see stories of small programs breaking through to take down the big guys. With the NIL now becoming a major part of recruiting, how do small schools, without the income generated by big time football, compete? How do schools like St. Peter's or Gonzaga attract talent without access to those deep pockets? Look at the top NIL Collectives, then look at the $ generated by Football attendance versus Basketball attendance. Have we seen the impending end of the Cinderella story?
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