Didi Shum’s Post

Inside the Judges’ Room | #EffieCanada Final Round Judging - Day 4 We asked Brent Choi, what's one thing you've learned as an Effie Judge that’s helped you as a creative leader? “The Effie structure has helped me reinforce the importance of ensuring we are solving the business challenge—not just the marketing challenge. The insight and idea need to build from it and line up to it. If you're off 5 degrees on the business challenge (or not considering it at all), by the time you get to the idea and execution, you could be miles off from solving the real reason for the campaign.” – Brent Choi, Partner & CEO, Angry Butterfly 👥 Ally D., Elizabeth Dubejsky, Geoff Gingerich, Kari King, Kitty L., Greg Power, Lori Rayner, Rylee Strachan, Tracy Ball, Scott Knox #EffieJudging #QOTD #EffieCanada2024 #EffieAwards #MarketingEffectiveness 

Mind the gap or bridge the gap? Generations are here to stay. Let’s have real conversations to see where we can meet (and maybe not differ so much) or how we can learn from our different experiences. In my experiences - already facilitating generation workshops since 2007 - we have more in conmen than we think and if we reconnect with each other it leads to beautiful insights and understanding. #generationmanagement

Your story is your Instagram handle. Your story is your website. Your story is your packaging. Your story is your email signature. Your story is you. Your story is your brand. Tell it wisely. Learn more about how to most effectively tell your story by joining us at the NAWBO 2024 National Leadership Academy. See the full agenda: https://lnkd.in/exSXu6ME #Branding #NAWBO #LeadershipAcademy

📸The Ever-Evolving Power of Partnership and Affiliate Within the Marketing Mix featuring Lyst, dentsu, Charlotte Tilbury Beauty, and UNiDAYS. In this session, senior industry leaders examine the evolution and role of the partnership and affiliate channel within the broader marketing landscape and share its significance for their organizations in 2024 and beyond. #PDLDN24 #Partnershipdaylondon #Performancemarketing #leadership #affiliatemarketing

✨ Coming in 2024 ✨ The first-ever Marketing Vanguard Summit by Adweek. An uncommmon new leadership forum for a new era of flux. Be a part of it from the start. #brand #marketing #advertising #business #leadership #CMO #marketingvanguard

🎉 We asked two members from our Executive Leadership Team from Imagine Citizens Network, Leslie Ayre-Jaschke and Judy Birdsell C.M., key questions about their time with #ICN! Stay connected as we share their insightful answers. Let's dive in: ❓: What inspired you to co-found Imagine Citizens Network and become involved further as a board member/member of the executive team?

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Breaking barriers! ESPN's innovative MegaCast format during the NCAA Women’s Tournament saw a whopping 121% YOY growth in viewership! 🚀 Discover the secrets to their success straight from the experts, Sara Gaiero and Flora Kelly: https://bit.ly/44SQDs2 Explore more industry trends, innovative ideas, and cutting-edge marketing strategies with CTAM's Leadership Insights. #ESPN #LeadershipInsights #LeadershipInsights #IndustryTrends #Innovation #MarketingStrategies #BusinessGrowth #ConsumerEngagement #CTAMInsights

Happy Birthday, Pancho! 🎉🎂 Join us in celebrating the special day of RGD’s founder and Head Honcho, Pancho Serrano Under his amazing leadership, Roofers Going Digital has grown a TON in 2023. Here's to another year of innovation, success, and inspiring leadership!🚀🏠 #HappyBirthdayPancho #RoofersGoingDigital #DigitalMarketing #RoofingMarketing #LeadGeneration #InboundMarketing #OnlineAdvertising

Flavours News! 🌟 🔍 Industry Update: Frank Clyburn steps down as IFF's CEO, with Erik Fyrwald assuming leadership! 🎉 Acknowledging Frank Clyburn for his strategic initiatives that drove innovation and sustainable growth 🚀 Anticipating a new era of growth and innovation in the flavours sector, welcome Erik Fyrwald! #FlavorsIndustry #LeadershipTransition #IFF #ErikFyrwald #FrankClyburn #IndustryNews 🌍