Diesel Labs’ Post

AI Media Analyst Spotlight! In addition to her understanding of the media and entertainment landscape, Daisy is also very knowledgeable about brands! You can ask her to summarize what people are saying about nearly any brand - or even to compare and contrast consumer opinions on topics. Today we’re asking about the value of a Netflix subscription vs Max, but you can also ask about anything from Aflac to Zillow! Please get in touch with us at daisy at diesellabs dot com to inquire about beta access.

Our AI Media Analyst spotlight continues! Have you ever pondered what to watch next? Or wanted to know what other people with similar taste in content are exploring? Ask Daisy, she can make bespoke content recommendations based on years of data about audiences’ media habits. Tap into the most comprehensive understanding of audience preferences, and find your next watch with Daisy! Please get in touch with us at daisy at diesellabs dot com to inquire about beta access.

Our AI Media Analyst spotlight continues! Tired of clicking from app to app to figure out what new content is launching across the myriad of streaming platforms? Our AI Media Analyst Daisy has the answers! You can ask her to break it down by date, genre, or platform - or even ask for recommendations based on other things you’ve watched lately. Just ask Daisy! Please get in touch with us at daisy at diesellabs dot com to inquire about beta access.

Today’s spotlight is on audience anticipation! AI Media Analyst ‘Daisy’ has been studying Diesel’s content intel and knows what audiences are looking forward to. Ask her what everyone is excited to watch this weekend, or what the current most anticipated title is & she can help! Whether you need information on the fly or need deep research to facilitate decision- making, Daisy is the perfect addition to any team. Contact us at daisy at diesellabs dot com to inquire about beta access

We’re continuing to spotlight features of our new AI media analyst, Daisy! Fall brings with it a bevy of fresh content, colorful leaves, and lots of fresh ad campaigns. Our AI Media Analyst Daisy knows just which ads are grabbing consumers’ attention. Check it out! Stay tuned as we share more AI Media Analyst skills! And DM or ping us at daisy at diesellabs dot com to inquire about beta access.

Today’s insights spotlight from Daisy (our AI Media Analyst) is Media Planning! She’s knowledgeable about the media behaviors of brand engagers, and can make placement recommendations across premiering content to support campaign goals. As seen in the example below, she can help identify where Gillette's brand audience is excited to show up and watch new content. She suggests both high-level network recommendations and specific shows.  Just ask Daisy! Inquire about beta access at daisy at diesellabs dot com

This week we’re spotlighting some of the most valuable insights that our AI media analyst Daisy can deliver! She is infused with audience comments and behaviors from across the major social and video media platforms in support of both basic and advanced analyses. The insight of today is Conversation Analysis, she can answer any question related to audience feedback for any title, brand, and more! Looking to understand what’s driving engagement with the new season of a show? Want to save your team hours of reading through and organizing conversation insights? Just ask Daisy! Please get in touch with us at daisy at diesellabs dot com to inquire about beta access.

As the streaming wars continue to build, we’re starting to see the volume of originals plateau and in some cases shrink slightly. As a result, there’s even more scrutiny on older ‘classic’ content and the value that brings to a portfolio. With this in mind, we launched a Completed Content data feed, which is a way to understand interest and engagement levels for these valuable titles. Completed and/or canceled shows continue to prove their worth. Take Suits for example, which went on to become one of the most streamed titles of 2023 despite being canceled in 2019 and then ‘uncanceled’ and fans are now eagerly awaiting Netflix spinoff Suits: L.A. Currently, across the 200 most engaged with show titles, 20% are completed and/or cancelled shows. There is a lot of interest in bringing recognizable content back to prior and new viewers alike, but how do you value that content? Our Completed Content dataset allows you to determine potential value before licensing takes place. It includes day by day data for hundreds of the most valuable, licensable, completed shows and features engagement data and audience analysis insights to help illuminate how any title would fit with others. There’s no doubt canceled shows are here to stay. Check out our data samples on our various data marketplace stores to learn more. And rediscover why you love content analytics with Diesel Labs!

As the Democratic Party aligns behind Kamala Harris as the presidential nominee, discussion has shifted toward VP candidates. Here at Diesel Labs, we monitor audience engagement across the entire media landscape to find out who's capturing attention and why. We took a cross-platform look across Facebook, Instagram, Twitter, and Wikipedia. The candidates emerging as favorites based on engagement (comments, likes, shares, etc) are Secretary Pete Buttigieg, Senator Mark Kelly, Governor Josh Shapiro and Governor Tim Walz. Notably, the candidates differ in engagement based on the specific signal source. For example, Mark Kelly pops among those perusing Wikipedia for information on the candidates, whereas Pete Buttigieg has captured audience attention on Twitter. And interestingly, Tim Walz has come from behind in the last day or two to rank with the frontrunners across the board. We also ran all the discourse around the frontrunners through our AI sidekick ‘Daisy’ who is programmed to be knowledgeable on all facets of the media industry (she knows how content is performing, what people are looking forward to, what media companies are investing in, and much more). AI summaries highlight facets of each candidate that make them a strategically interesting or notable pick for the job, alongside criticisms from across the political spectrum that are being actively discussed.