Frances Dillard’s Post

Amazon Advertising revenues for 2023 were just shy of US$47bn. The Financial Times quoted the Q1 2024 results on May 1 as follows: “Revenue at the high-margin advertising business overall — driven predominantly by adverts linked to its ecommerce segment — rose 24% to $11.8bn during Q1 2024″. #amazonadvertising #retailmedia #retailmediax #retailmedianetworks https://lnkd.in/dq6uEU2c

Retail Media just can't stop growing! With new ad network opportunities being explored daily by eRetailers, just recent examples being Aldi UK and Co-op Media Network, it's not a buzzword anymore, it's a reality to adapt to. Amazon has just published Q4 results, with a staggering $14 Billion ad revenue... Sponsored ads within a marketplace almost seamlessly integrate with the whole shopping ecosystem due to their non-invasive approach that does not disrupt the consumer journey. Retail Media - here and now. #retailmedia #retail #amazonads

📊 Amazon Doubles Maximum Bid Adjustments to 100% for Prime Day Amazon is implementing a significant change to its advertising system for the upcoming Prime Day event, set for July 16-17. For advertisers using the "dynamic bids - up and down" strategy, the maximum bid adjustment will temporarily increase from 50% to 100% for ads on the "rest of search" or product pages. This change will be in effect throughout Prime Day. Key Details: - Bid Adjustment Increase: Normally, a $1 bid could increase up to $1.50. During Prime Day, it could increase up to $2. - Objective: This change aims to help advertisers gain more impressions and sales during the high-traffic event. - Potential Impact: While offering increased visibility, it may also lead to higher advertising costs if not managed carefully. Advertisers should take note of this temporary change and closely monitor their campaigns during Prime Day. While the potential for increased visibility is significant, there is also a risk of higher advertising costs if not managed carefully.

On Amazon, RoAS often correlates with category saturation and product price. The more crowded the market, the higher the advertising investment it takes to succeed. And the higher the product price, the slimmer the margins between ad investments and ad returns. 💰 The Health & Household category, for example, is one of the 5 most popular categories to sell in on Amazon — and it’s the number one category for advertisers. But our 2024 Amazon Advertising Report reveals that ads in Health & Household deliver the second-lowest RoAS across 23 categories. Learn more about which categories are the most competitive for advertisers and which deliver the greatest returns by downloading the full report. 👇 https://lnkd.in/eReZQs8F

Amazon continues to demonstrate robust growth in its advertising sector. The company's advertising sales surged by 24% year-over-year in Q1 2024. This impressive increase can be attributed to the introduction of default ads in Prime Video across multiple markets, which has significantly boosted ad revenue. This trend underscores Amazon's successful expansion and optimization of its advertising services, making it a key revenue driver for the e-commerce giant.

Are you prepared and thought about this? 🤔 For us being prepared means having planned your deals and a dedicated setup in Amazon DSP. 💡 During 2023 on Prime Deal Days DSP outperformed all other ad types in Sponsored Ads by a long way. ☝ That is why we recommend all our clients and partners to maximize the effectiveness of your e-commerce advertising with DSP. It is not public yet, but our guess: July 16-17 is getting out there for Prime Day. It could also be a week before. #Amazon #DSP #PrimeDay2024 #IncrementalityMatters #HolisticVisibility #MetodaWay #DriveSuccessTogether

Amazon Ads - vertising revenues for 2023 were just shy of US$47bn. The Financial Times quoted the Q1 2024 results on May 1 as follows: “Revenue at the high-margin advertising business overall — driven predominantly by adverts linked to its ecommerce segment — rose 24% to $11.8bn during Q1 2024″. #retailmediax #retailmedia #retailmedianetworks #digitaladvertising #ecommerce #retailtrends https://lnkd.in/dq6uEU2c

Amazon Ads - vertising revenues for 2023 were just shy of US$47bn. The Financial Times quoted the Q1 2024 results on May 1 as follows: “Revenue at the high-margin advertising business overall — driven predominantly by adverts linked to its ecommerce segment — rose 24% to $11.8bn during Q1 2024″. #retailmediax #retailmedia #retailmedianetworks #digitaladvertising #ecommerce #retailtrends https://lnkd.in/dqtKU_JB

Sell Global's Head of Ads, Sebastian Hargreaves caught up with Rashmi Kalia from Amazon Ads in Sydney last week. Sell Global recently achieved Amazon Ads advanced partner status. Advanced partner status is given based on demonstrated expertise, engagement with Amazon Advertising, and delivered growth for advertisers. Smart brands are now starting to see Amazon as more than just a retailer and marketplace, but also as a media company. With Amazon’s ‘full-funnel solutions', the customer can be shown relevant messages throughout their shopping experience, whether they are researching or ready to purchase. Also, Prime video ads are on the way, which will bring a new shopping experience as consumers can buy from their TV’s. We are really excited to continue to be at the forefront of these developments to help our clients get exceptional results from their Amazon Ads investment. #amazonads #amazonadvertising #amazonaustralia #sellglobal