As we reflect on our time at Cannes, we want to thank our clients, partners and collaborators across the industry for a magical time this week 👏 ✨ From thought leadership to conversations on creativity and new innovation, our leaders showcased the strength of our portfolio and advertising technology that uniquely differentiates Disney. Thank you to our partners at Axios, Boston Consulting Group (BCG), Beet.TV, Experian, Google, Mastercard, World of Women Foundation, The Female Quotient, Yahoo Finance, Variety, Kroger, Adwanted Events, RTL, The Trade Desk, Nielsen, OpenAP, Deloitte, Coalition for Innovative Media Measurement (CIMM), PRWeek, Walmart Connect. And to top it all off, we're celebrating the Disney Advertising Corporate Communications team being named Cablefax's PR Team of the Year!
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The 96th Annual Academy Awards are just a few hours away, a moment when we celebrate cinematic achievement but also an occasion for advertisers to shine. Disney-owned ABC reports that it sold out of commercial inventory in the show, with advertisers from across 17 categories buying airtime. Brands that do business with the Oscars—which this year include Airbnb, Diageo, Dunkin', Procter & Gamble, Pfizer, Southwest Airlines, TikTok and Walmart—know the awards still represent a golden opportunity to connect with audiences on an unparalleled scale. They are a cultural phenomenon that inspires conversations and trends, influences consumer behavior, and elevates a brand's prestige and cred. In an industry where attention is the most valuable currency (and harder than ever for marketers to achieve), brands have an opportunity to reach millions of viewers in the U.S. and many millions more globally—and for one evening, share the spotlight with all the glitter and glam that Hollywood does best. It’s not just about seizing the moment; it’s about grabbing hold of a shooting star, creating unforgettable experiences that resonate long after the curtain falls. Academy of Motion Picture Arts and Sciences The Walt Disney Company #academyawards #oscars #oscars2024 #awardsseason #advertising #marketing #brandstrategy #brandbuilding #storytelling #media #television #broadcast #creativity #innovation #culture #movies #hollywood #oscarseffect
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How did centennial media brands such as The Walt Disney Company, Warner Bros. Discovery, and the BBC manage to stay relevant for over a century? What drives the success of these giants in a fiercely competitive industry? Within this recent inspiration article, Bas de Vos offers a perspective on how these centennial brands have harnessed adaptability and audience insight to remain at the forefront of an ever-changing industry. ➡You can read the piece here: https://lnkd.in/eqQ4km3Y #MediaBrands | #AudienceInsights | #AudiencesUnlocked
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Exciting Developments at Disney Parks! 🎢🏰 Recently, I've noticed a fantastic trend: a growing desire to reunite the creative forces behind some of Disney's most remarkable attractions. This is truly remarkable and inspiring (shoutout to Bruce Vaughn 🙌). As someone who deeply admires Staggs, I can't help but credit him for laying the foundation that led to the creation of the three extraordinary rides I worked on - Battle for the Sunken Treasure, Flight of Passage, and Rise of the Resistance. Their sheer brilliance is a testament to WDI's vision and expertise. However, it's no secret that Disney Parks face new and significant challenges, particularly with regards to profitability. The success of the parks is vital to the company, and the Walt Disney Imagineering (WDI) team must confront these challenges head-on. To overcome these obstacles, they'll need to unleash fierce innovation and bring forth astounding new ideas over the next decade. It's clear that the current crop of imagineers is highly skilled and hardworking, but they're also grappling with intense workloads. On the other hand, there are newer team members eager to learn and seeking mentorship from those seasoned imagineers who might be stretched thin. Balancing these dynamics will be crucial to success. As we look forward to the future, one thing is certain: Disney needs a compelling lineup of experiences to rival Universal's offerings. This calls for united efforts, shared knowledge, and a commitment to excellence. With Staggs onboard, I'm optimistic about what lies ahead. Let's see how the magic unfolds! ✨ #DisneyParks #Imagineering #Innovation #DisneyMagic #WDI
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🤩 What a beautiful mess. 🏆 Saatchi & Saatchi's "You're Gonna Need More Tide" campaign for Procter & Gamble will be winning plenty of awards this year. And Catch+Release helped Saatchi curate and license the perfect UGC for the campaign. ✏ Want to learn how to get started with UGC 2.0? Check out the step-by-step guide included in this article from the Telly Awards. ➕ You're Gonna Need More Catch+Release. #UGC2dot0 #FoundContent #authenticity Link: https://lnkd.in/emyS3T4g
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Premium Content + Premium Audiences = 🔥👌🏼
This past year, Disney has made significant strides in delivering new capabilities to advertisers on Disney+... and this early success continues. Today, we are expanding our audience and data solutions to brands GLOBALLY! 🌎 Through a new relationship with Mercado Ads, we are creating connections between commerce and ad innovation - bringing best-in-class advertising capabilities to brands through new automation and outcomes. ➡ Read more here: https://lnkd.in/gnFXTfH2
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Expert in (Cross-) media audience measurement - I support you and your business to be successful in cross-media audience measurement and data solutions
How did centennial media brands such as The Walt Disney Company, Warner Bros. Discovery, and the BBC manage to stay relevant for over a century? I am offering my perspective on the topic in this article. #MediaBrands | #AudienceInsights | #AudiencesUnlocked
How did centennial media brands such as The Walt Disney Company, Warner Bros. Discovery, and the BBC manage to stay relevant for over a century? What drives the success of these giants in a fiercely competitive industry? Within this recent inspiration article, Bas de Vos offers a perspective on how these centennial brands have harnessed adaptability and audience insight to remain at the forefront of an ever-changing industry. ➡You can read the piece here: https://lnkd.in/eqQ4km3Y #MediaBrands | #AudienceInsights | #AudiencesUnlocked
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Mediabrand relevance is something that can teach all brands how to stay “on the fingertips” of consumers. Read an article from Bas de Vos Kantar Media
How did centennial media brands such as The Walt Disney Company, Warner Bros. Discovery, and the BBC manage to stay relevant for over a century? What drives the success of these giants in a fiercely competitive industry? Within this recent inspiration article, Bas de Vos offers a perspective on how these centennial brands have harnessed adaptability and audience insight to remain at the forefront of an ever-changing industry. ➡You can read the piece here: https://lnkd.in/eqQ4km3Y #MediaBrands | #AudienceInsights | #AudiencesUnlocked
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Wow... Well, Thanks and Gracias Ad Age and Arvelisse Bonilla Ramos! Looking back at ’23, I’m incredibly proud of the results we delivered for our partners and the growth we achieved as an agency. Couldn’t be happier to walk the talk every day with the ridiculously talented crew at the community. In our industry, successful agency + brand partnerships require true community; from search consultants to CMO’s, from junior copywriters to CCO, and everyone in between the pitch brief and the annual wrap report. It’s all about the people and the creativity! Thank you to our partners for entrusting us to build their businesses and brands through a more progressive approach to today’s market. It’s not mass market. It’s not the multicultural market. It’s the new mainstream and it’s the key to growth. And to win this award in the same year that we were also recognized as ADWEEK Multicultural Agency of the Year is extra special. (I think that’s equivalent to a professional boxer “unifying the belts”) Joaquin Molla Luis Montero Marci Miller Lee Maicon Julieta Rey Laurie Malaga Lucas Bongioanni Ricky Vior Jacqueline Hernandez Stefani Chambers Cora Pérez Fernández Richard Garcia Ramiro Raposo Kara Stockton Chris Parke Danielle Amaral Rosa Ana Foreman Khristy Nguyen, MA, SHRM-SCP Dominick Concepcion, MBA Natalie Greenman Fernando Reis Lucas Rojas and TODOS #creativity #advertising #marketing #brandbuilding #growth #newmainstream
The Community is driven by honest concepts and ‘the new mainstream’
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Digital Marketing Agency Owner 📲 ➤ Social Media, SEO, Ads, Email, Websites, & Video Content 🖥️ Law, Finance, Healthcare, Real Estate, Produce, Construction, E-commerce 💰 ➤
Disney has not only learned how to market their brand, but they’ve also learned how to create advocates and brand ambassadors for their company 💰 Once you’ve built enough awareness for your company, then you can flow your leads into conversion campaigns. Once the deal has been closed and they become clients then you need to learn how to turn them into advocates for your brand. 🚀 Disney is a great example of this. Take notes from the experts you don’t need to reinvent the wheel. 🔥 #Branding #marketingtips #Disney #Disneyland #brandambassador #BusinessGrowth #businesstips #OnlineMarketing #DigitalMarketing
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1moWas this from your trip to France?