Disney Advertising’s Post

This is great news and underreported/discussed imo. Not so much because of PAIR itself, but because it represents the first wave of industry standards that recalibrate traditional 1:1 digital advertising workflows to work in a more privacy-safe manner. For those who aren't familiar, Google PAIR is a data clean room enabled protocol that allows advertisers and publishers to match 1PD for audience targeting via DV360. The IAB Tech Lab developing it into an open standard should not only make it compatible with a wider range of tech, but is a step towards decreasing friction for 1PD collaboration use cases moving forward.

How will Contextual TV revolutionize advertising on Connected TV? 📺 Discover how Seedtag's latest innovation, Contextual TV, is transforming advertising on Connected TV (CTV) in the U.S. by seamlessly bridging the gap between viewership and readership interests. In an insightful video interview hosted by Beet.TV, Lora Feinman, Head of Sales at Seedtag, dives into how Contextual TV will revolutionize the CTV landscape. By harnessing Liz's advanced AI insights, Seedtag aggregates over ten different data signals from both the open web and advanced TV. Feinman explains, “We can then use the power of AI to map similar interests around that target audience. That enables us to expand the reach for our advertising partners, as well as provide them with opportunities to target beyond the obvious.” Watch the full interview here: https://lnkd.in/dvUQzCU5 #CTV #ContextualTV #AI #OmnichannelTargeting

How will Contextual TV revolutionize advertising on Connected TV? 📺 Discover how Seedtag's latest innovation, Contextual TV, is transforming advertising on Connected TV (CTV) in the U.S. by seamlessly bridging the gap between viewership and readership interests. In an insightful video interview hosted by Beet.TV, Lora Feinman, Head of Sales at Seedtag, dives into how Contextual TV will revolutionize the CTV landscape. By harnessing Liz's advanced AI insights, Seedtag aggregates over ten different data signals from both the open web and advanced TV. Feinman explains, “We can then use the power of AI to map similar interests around that target audience. That enables us to expand the reach for our advertising partners, as well as provide them with opportunities to target beyond the obvious.” Watch the full interview here: https://lnkd.in/gZTKYZD3 #CTV #ContextualTV #AI #OmnichannelTargeting

Big data helps capture the volume of #content, #platforms and #devices audiences have access to today - but it’s not accurate enough for companies like Nielsen to report viewership at a granular level. Big data brings a set of challenges for accurate audience measurement – find out what they are https://bit.ly/3H6Vnzc. Gracenote #bigdata #ctv #ctvadvertising #streaming #streamingmedia #streamingvideo #streamingtv #ott #ottplatform

How will Contextual TV revolutionize advertising on Connected TV? 📺 Discover how Seedtag's latest innovation, Contextual TV, is transforming advertising on Connected TV (CTV) in the U.S. by seamlessly bridging the gap between viewership and readership interests. In an insightful video interview hosted by Beet.TV, Lora Feinman, Head of Sales at Seedtag, dives into how Contextual TV will revolutionize the CTV landscape. By harnessing Liz's advanced AI insights, Seedtag aggregates over ten different data signals from both the open web and advanced TV. Feinman explains, “We can then use the power of AI to map similar interests around that target audience. That enables us to expand the reach for our advertising partners, as well as provide them with opportunities to target beyond the obvious.” Watch the full interview here: https://lnkd.in/ezPTmUNK #CTV #ContextualTV #AI #OmnichannelTargeting

How will Contextual TV revolutionize advertising on Connected TV? 📺 Discover how Seedtag's latest innovation, Contextual TV, is transforming advertising on Connected TV (CTV) in the U.S. by seamlessly bridging the gap between viewership and readership interests. In an insightful video interview hosted by Beet.TV, Lora Feinman, Head of Sales at Seedtag, dives into how Contextual TV will revolutionize the CTV landscape. By harnessing Liz's advanced AI insights, Seedtag aggregates over ten different data signals from both the open web and advanced TV. Feinman explains, “We can then use the power of AI to map similar interests around that target audience. That enables us to expand the reach for our advertising partners, as well as provide them with opportunities to target beyond the obvious.” Watch the full interview here: https://lnkd.in/eQh2tXmy #CTV #ContextualTV #AI #OmnichannelTargeting

How will Contextual TV revolutionize advertising on Connected TV? 📺 Discover how Seedtag's latest innovation, Contextual TV, is transforming advertising on Connected TV (CTV) in the U.S. by seamlessly bridging the gap between viewership and readership interests. In an insightful video interview hosted by Beet.TV, Lora Feinman, Head of Sales at Seedtag, dives into how Contextual TV will revolutionize the CTV landscape. By harnessing Liz's advanced AI insights, Seedtag aggregates over ten different data signals from both the open web and advanced TV. Feinman explains, “We can then use the power of AI to map similar interests around that target audience. That enables us to expand the reach for our advertising partners, as well as provide them with opportunities to target beyond the obvious.” Watch the full interview here: https://lnkd.in/ed6yccEh #CTV #ContextualTV #AI #OmnichannelTargeting

🌊 Livestream Curious? 🎥 You’re not alone! 🌐 With 27% of internet users tuning into livestreams weekly, top brands are discovering that going LIVE can create interactive experiences that resonate deeply with consumers.📺✨ However, not all livestreams are created equal!  🔑 At Butcher Bird, we’ve found that the key to a successful live experience lies in how it's incorporated into a brand’s overall marketing strategy.📊📈 If you want to learn more about how to create a holistic campaign using livestream alongside other assets, check out our Geeked Week campaign for Netflix.  🎥✨Featuring trailers, first looks, insider content, exclusive announcements, interactive games, drops, giveaways, and special engagements with popular cast and crew, we created a dynamic multi-day extravaganza. This event reached eight markets, in six different languages, across four different social media platforms.  🌍💬   #Livestreaming #FanEngagement #AudienceBuilding #NetflixGeekedWeek #MarketingStrategy #DigitalMarketing https://lnkd.in/gvUVr74t

🖥 People don't like seeing the same ad OVER AND OVER. Frequency Capping Problem. ▶ Advertisers are flocking to CTV, with spending expected to top $30 billion this year. ▶ Frequency capping is a problem. Many advertisers (30%) say better frequency capping would make them spend more on CTV. ▶ Unlike traditional TV deals, programmatic buying in CTV can make it hard to track how often viewers see an ad. ▶ AI and identity signals might help. Some are exploring AI-powered video recognition and identity signals to improve frequency capping across platforms. What can advertisers do? Use measurement tools to track frequency and negotiate with content providers if caps are broken. The future of CTV is bright, but we need to solve the frequency capping issue to keep viewers happy and advertisers engaged. #CTV #adtech #advertising #frequencycapping

How will Contextual TV revolutionize advertising on Connected TV? 📺 Discover how Seedtag's latest innovation, Contextual TV, is transforming advertising on Connected TV (CTV) in the U.S. by seamlessly bridging the gap between viewership and readership interests. In an insightful video interview hosted by Beet.TV, Lora Feinman, Head of Sales at Seedtag, dives into how Contextual TV will revolutionize the CTV landscape. By harnessing Liz's advanced AI insights, Seedtag aggregates over ten different data signals from both the open web and advanced TV. Feinman explains, “We can then use the power of AI to map similar interests around that target audience. That enables us to expand the reach for our advertising partners, as well as provide them with opportunities to target beyond the obvious.” Watch the full interview here: https://lnkd.in/gussrsey #CTV #ContextualTV #AI #OmnichannelTargeting