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Collaborations!! A very interesting collaboration between the NFL, Disney and Pixar for "Toy Story Funday Football" a fully animated broadcast of the NFL's first London game of the 2023-24 season. The game was "animated in real-time, made possible by chips in the players' football pads," and "combined with an overhead tracking camera on the field." The event, titled “Toy Story Funday Football,” streamed on Disney+, ESPN+ and NFL+ (mobile only) on October 1 at 9:30 a.m. ET. It aired the same time as the real NFL International Series game, which took place at Wembley Stadium in London. Subscribers in over 95 markets will be able to watch the special presentation, including in the U.K., Mexico, Brazil and France. Event was well done and a creative approach towards collaboration to not only showcase technological capabilities but also broaden their target audience. How are you approaching strategic partnerships and collaborations to drive your business? #collaborations #innovativetechnology

Sports has always been a passion. I played on various teams, coached, officiated & ran a youth baseball league. Passionate fan for 50+ years. I am disgusted with the state of sports today. Admittedly, I am seeing the sports world through an 'old school' lens. The confluence of sports betting, use of analytics, social media, TV money, the Transfer portal, streaming services & the NIL has changed sports in many ways, mostly not good in my view. The 'fan' has been forgotten. Obscene amounts of money (player contracts and franchise valuations) has distorted the 'game.' I am a capitalist, and I do not begrudge players taking care of themselves or college players finally being justly compensated. But, it has gone too far. $450 for a family of 4 to go to an NFL game, $205 for a MLB game. When have owners lowered ticket prices or concessions? Are we headed to empty stadiums and only streaming options? Are we going to move to immersive, AI-driven, holographic games? Probably not in my lifetime, but will our grandkids be able to afford a live game on a sunny day rooting for their favorite team, enjoying a bag of popcorn or a ballpark frank?

🏈 It is officially football season. (Go! Detroit Lions! Go!) Want to advertise this fall? KORTX has NFL and College Football packages. With 8 years of expertise, we create custom, data-powered campaigns for an unforgettable audience experience. 🚀 #digitalmarketing #advertising #ctv #faststreaming #connectedtv

Even though the National Football League (NFL) announced months ago that certain playoff games would be streamed exclusively on certain platforms, the reality hit fans a few weeks ago. Let's just say some fans were "unhappy". As The Current and Travis Clark point out in this article, this is a trend that's not going away. By getting fans to subscribe to the content they want, or having them logged into a streaming service or app, rights holders get to learn a lot more about fans in the process. If you watched the exclusive playoff game on Peacock, you may have noticed you were asked to opt-in to share your data with NBC. There's a good reason for this: Brands and rights holders are tired of using anonymous viewership numbers to quantify the value of their media rights and advertising budgets. They want details on who these customers are to determine whether they're reaching the right kind of customer. We're laying the groundwork for this kind of intelligence at Sports Innovation Lab with our fan audiences. You can access sports fan audiences that we've designed to outperform generic sports audiences today on DV 360 and The Trade Desk. Have at it! https://lnkd.in/epqzTMZA

🏈 Embracing the Excitement: NFL Schedule Release Ah, the anticipation of the NFL schedule release—it's always been a special moment for fans and teams alike. During our time in the NFL, this announcement felt like a true celebration, marking the beginning of a new season filled with excitement and anticipation. But here's the thing: at FanEase, we're not just reminiscing about the past; we're looking ahead to the future. We envision a world where fans have access to innovative tools that allow them to plan their fall fandom with their favorite teams like never before. With FanEase, we're pioneering the future of fan engagement, offering unique insights and experiences that bring fans closer to the action. From interactive schedules to personalized content, we're redefining the way fans interact with their favorite teams and the game they love. So as we eagerly await the NFL schedule release, let's embrace the excitement and look forward to the incredible innovations that lie ahead with FanEase. #FanEase #NFLSchedule #FanEngagement #Innovation #FutureofSports 🏟️📅🚀

NFL's New Roster: Buzz and Woody lead the blitz for new audiences - When #ToyStory Met #NFL On 1st October, Pixar's beloved Toy Story characters merged with the high-octane world of the NFL. The 'Toy Story Funday Football' event was a spectacle that set new standards for collaborative media experiences. You don’t always see how hard major franchises work to attract new audiences - but they really pushed the boat out. The event was truly the first of its kind: Toy Story icons, from Woody to Duke Caboom, shared the spotlight with the Jacksonville Jaguars and Atlanta Falcons as the animated characters replaced the on-screen athletes in real time. The live football game took place at London's historic Wembley Stadium, while the animated match played out in the iconic Andy's bedroom. This one-time event was exclusively streamed on Disney+ and ESPN+. For comms and marketing leaders, we’re at the cusp of a whole array of ways we can engage with potential audiences. Engaging known with the new: This collaboration showcased the magic that can happen when cherished tales meet novel concepts. It was not just about football or animation; it was an experience that deeply resonated with audiences. Reaching new audiences: The sports world often faces challenges engaging younger and diverse groups. This event might have set a precedent, hinting at the ways industries can connect with audiences using innovative and uncharted methods. Evolved consumption patterns: The event highlighted a potential shift in how we consume content. By merging two vastly different worlds, viewers were treated to a fresh perspective on familiar narratives. What did you think of the event? Could this be a new trend in the making? #ARMarketing #DigitalMarketing #StrategicCommunications #UpsidePR #PixarNFLMashup #FundayFootball 🔗https://lnkd.in/ds6G_6WY

The Power of AI in understanding sports marketing! It gives us an idea of the true power of professional & college sports (especially football, basketball, and baseball) in marketing, gaming, and food. https://lnkd.in/g3-hsXVY

Disney: Chief executive Bob Iger bets on Fortnite and Taylor Swift The announcement comes a day after the firm said it will launch a sports streaming service with Fox and Warner. You can read more about it here: https://lnkd.in/gUraTS-P HOWEVER, yourself or your business may be having a hard time, generating inspiring, high quality branded social media posts and SEO. optimised blog content. Our done for you service can help you with: 1. Scaling your brand awareness 2. Expanding your reach 3. Driving more traffic 4. Increasing your lead generation and sales 5. Engaging with potential customers, suppliers and partners 6. Upselling & x-selling 7. And much more! YOU or your business can get up to: 1. 180 Branded Social Media Posts 2. X4 SEO Optimised Blog Articles = 4000 words 3. Scheduling & Posting across Facebook, Instagram, LinkedIn, Twitter, Google My Business, Pinterest, Tik Tok Every month, from only $99! Learn More: https://1.xpandops.com/rsl #markets #careers #entrepreneurship #futurism #future #quotes #technology #digitalmarketing #humanresources #management #innovation #creativity #india #career #business #sustainability #data #people #climatechange #technology #marketing...

Content Insider #860 - Sports Unification We love to see all of the video services – SVOD, AVOD, TVOD, FAST, time/day – getting into bidding wars over who is going to lock up exclusivity to show a specific sport. Especially since we're only casually interested in watching these events. Surprisingly, we were more than mildly interested in watching the female version of the Final Four basketball series. We'll probably watch some of the NBA basketball finals. And we half watched the Super Bowl (mostly for the ads). But other than that, we'd rather watch several good/great films back–to–back. But then quality and value is in the eye of the beholder so... Want to read this online - https://lnkd.in/g6YBM-Ar If you want the illustrations, ping us at [email protected] If you like the article, share it with a friend. If you don't, share it with two enemies. – Andy