Disney Institute’s Post

🌟 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐃𝐢𝐬𝐧𝐞𝐲'𝐬 𝐌𝐚𝐠𝐢𝐜 🌟🏰 The past 2 topics on Experience and People in David Pullara, CM, MBA, BBA's Retail Strategies class provided many "wow" moments as we explored Disney's world-renowned service culture through both the "Be Our Guest" 📚 and "The Wonderful World of Human Resources at Disney" case study. One of the key takeaways is my realization of why my family's experiences at Disney parks, regardless of location (from Japan 🇯🇵 to Paris 🇫🇷 to Anaheim 🇺🇸) and years apart of visits, were so uniformly joyful 😊, despite language differences and the diverse attractions and sizes of each park. The quality of service was remarkably consistent, leaving us happy 😃 at the end of each day. This consistency across all Disney locations ensures that every visit is filled with joy and wonder 🎉, demonstrating Disney's strong culture and commitment to service excellence. Guests can expect an exceptional experience at any park, which speaks volumes about the brand's dedication. As a consumer, this consistency sets a powerful expectation: positive experiences at one location lead me to anticipate the same level of service at other locations within the brand. Conversely, a negative experience might make me hesitant to revisit or try another branch. 𝐈𝐬 𝐭𝐡𝐢𝐬 𝐚𝐧 𝐮𝐧𝐟𝐚𝐢𝐫 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧?Perhaps, especially when considering negative experiences. Yet, it highlights the importance of consistency in brand experiences. From a marketer's perspective, #Disney's approach highlights a crucial lesson: maintaining consistency, focusing intently on customer experience, and paying close attention to detail can transform the ordinary into the extraordinary ✨. #customerexperience 💫 #retailstrategies 📈 #marketinginsights💡

Happy 100 years of existence to one of the world's most iconic brands 🏰 Disney was founded in 1923. Since then, the global economy has experienced at least 8 recessions (not including the current economic downturn). The business has been able to weather these storms due to the enduring strength of the Disney brand and live well beyond its Founder, Walt Disney, who died in 1966. So, how does Disney's brand strength stack up in 2023? 👀 According to Tracksuit's data, in the United States, Disney has 86% brand awareness, 62% consideration, 57% usage and 12% preference, while its brand associations (pictured) is generally positive. We'll pop a link to the key features shared by the world’s most recognisable brands (and how to measure them) in the comments 👇

Did you know Walt Disney made way more money from Mickey Mouse's merch than the actual movies? Walt #Disney didn't have too many friends or business partners. The only successful long-term business relationship was with Herman 'Kay' Kamen, his merchandising #growth partner. Here's Kamen's pitch to Walt after seeing one of Disney's commercials: "This is dog$*it. I don't know how much business you're doing but I guarantee you, I'll match that business and I'll give you 50% of everything I will do over. I'm going innovate in merchandising in the same way you innovate in animation" After that, he secured the #licensing agreement for all Disney merch for the next two decades 🚀. #pm #productmanagement #kaykamen #merchandising

In 2022, Disney reigned supreme in the world of licensed merchandise, amassing an impressive $61.7 billion in global retail sales, according to License Global. Their extensive array of intellectual properties is the driving force behind this success, with collaborations spanning various industries. Meanwhile, Dotdash Meredith secured the second spot, capitalizing on its trusted magazine brands. A different strategy is at play for Authentic Brands Group (ABG), which specializes in acquiring iconic consumer brands and celebrities' likeness rights. ABG's impressive $24.1 billion in licensed merchandise sales highlights their unique approach in the industry. Disney's dominance and ABG's innovation shine through in this report. . . . . #adplulstudio #Disney #LicensedMerchandise #RetailSales #IntellectualProperty #Collaborations #Celebrities #GlobalSales #Entertainment #SuccessStory #Innovation #BusinessStrategies #MarketLeaders #RevenueGrowth #IndustryInsights #Merchandising #BrandLicensing #EconomicImpact #RetailIndustry #BrandDevelopment #MarketTrends #Monetization

In this issue, we: (1) share how beauty was again the winning category for consumer spending for the year, (2) point to the firming in big-ticket spend which we see in mattress retail, (3) look at the Year of the Dragon and its effect on Asian-themed trail, and (4) explore how Disney's retrenchment to focus will impact the box office and retail over the next couple of years.

🚀✨ Exciting updates from The Walt Disney Company! 🎉 Sharing the latest highlights from The Walt Disney Co.'s first quarter earnings report, covering its performance through December 30, 2023. With a net profit of $1.91 billion in the first quarter of 2024, marking a 50% increase over last year, Disney continues to grow. Revenues totaled US$23.55 billion, slightly above the same period in 2022. 🏰 Disney parks, experiences and products: The Disney Parks, Experiences and Products segment saw revenue increase 7% to $9.1 billion for the quarter, with the segment's operating income increasing 8% to $3.1 billion. Notably, International Parks and Experiences achieved historic revenue, operating income and operating margin records in the first quarter of fiscal 2024, driven by significant growth in guest spending and increased visitor volumes. Notably, Hulu reached 49.7 million subscribers and Disney+ totaled 111.3 million. A promising start to the year for Disney! ✨🎬🎢 #Disney #disneyworld #disneyparks I love this place! <3 <3

The Walt Disney Company Company reported a revenue increase to $22.1 billion in Q2 FY24 from $21.8 billion the previous year. Despite a nominal EPS loss of $0.01 due to goodwill impairments, the company’s adjusted EPS rose to $1.21 from $0.93. Disney now targets a 25 per cent growth in full-year adjusted EPS and expects over $8 billion in free cash flow. #Fibre2Fashion #f2f #apparel #textile #fashion #textileindustry #f2fnews Read more here: https://lnkd.in/dCMaEjUX

https://lnkd.in/eeDvMpNk The Walt Disney Company shares their second quarter figures for this fiscal year this morning, and those positive figures feature a seven percent increase for their theme parks business and the attached shares those magical results for Disney Parks and Experiences.

Unlock the secrets of Disney's success How can you apply Disney's rules to transform your real estate business Attention to detail Exceptional Customer Service Consistency in branding and standards Adaptability to market shifts and client needs. Apply Disney’s rules to find unique solutions and market properties creatively Share which Disney rule you'll implement in your real estate business Let's learn and grow together. 🌟🏰🏡