Donald Williams’ Post

The Next Gen is redefining engagement in ways that traditional media can't match. This tech-savvy generation isn’t just consuming content—they’re living in it, and the epicenter of their digital world is gaming. Unlike past demographics, Gen Alpha and Gen Z are drawn to interactive, immersive experiences in their games. Research shares that 55% of the Next Gen are more likely to buy a brand they see within a game. With gaming habits dominating their lives—63% play games 4-5 days a week and 65% find branded experiences valuable—marketers can’t afford to stick with outdated methods. #Gaming #Marketing #ImmersiveExperiences #Brands #Advertisement

We’ve all heard the usual traits of great leaders: tenacity, determination, and authenticity. But let’s zero in on why adaptability might be the most important of them all. Adaptability is what really sets leaders apart. It’s not just about surviving the storm; it’s about evolving and thriving in the midst of it. Resilience helps you get through the rough patches and come out the other side. Adaptability lets you pivot and grow in an ever-shifting world. It turns challenges into opportunities and helps you lead through uncertainty with a clear vision. #Leadership #Adaptability #Growth #Resilience #Innovation

Mental health is an issue across all generations. Research shows that 42% of Gen Z has a mental health diagnosis, and nearly half of U.S. employees experience daily stress. I appreciate the amplified messaging we're seeing about actually caring about phsyical and mental health in the workplace. It's the kind of corprorate change I'm glad my own kids will get the experience down the road. #MentalHealth #EmployeeWellbeing #CompanyCulture #Leadership

AI is changing brand management, making it easier to innovate while staying true to a brand’s identity. Take Nike, for example. When they teamed up with AI artists to reimagine the Air Max, they used generative AI to create new designs that still felt unmistakably Nike. The result? A limited edition that sold out in under 10 days. #AI #BrandBuilding #Marketing #Nike #BrandManagement

Despite the surge in gaming, in-game advertising hasn't kept pace. The market has contracted post-pandemic, with fewer active companies in 2024. However, industry leaders believe that cross-collaboration could be key to revitalizing the space. Notably, Adverty and AdInMo are joining forces to roll out clickable in-game ads, aiming to educate media buyers and push for standardization. Their collab highlights the need for scale and innovation in the in-game ad market. As they work together, they’re setting the stage for future growth and potential acquisitions. #InGameAdvertising #Gaming #Marketing #AdTech #Collaboration