Don Simpson’s Post

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Founder at Lift AI

🧠 Most marketers are operating under the influence of bias. Even in their software and tools which are supposedly calculating objectively. Here’s the truth: Most intent or lead scoring is set up with human bias. Let's break it down: - Humans set the rules, they decide which signals are worth what 'intent', and then, software complies.   - For instance, marketers swear by the pricing page visit as the golden ticket to intent and give that a higher weighting in their scoring. - But our data shows that over 80% of high intent visitors don't go to the pricing page at all.  So, where’s the glitch? It’s human bias woven into our scoring mechanisms. Enter machine learning. Here’s why it’s the answer: Machine learning doesn’t come in with preconceived notions. It doesn’t carry human baggage. It isn’t anchored in biases. Instead, it learns, adapts, and evolves based on billions of data points, on what’s really happening in real-time. 🌐🔍 And that's the thing: Only Lift AI's machine learning can truly decode the intent of your website visitors without any human biases. It’s the game-changer, the impartial judge that reveals the real buyers—unhindered by preconceived notions or human bias. Using Lift AI with Drift, a Salesloft company led to a 4x increase in converting sales conversations to pipeline for Intelex and a 2.9x increase in converting sales conversations to closed sales for Truckstop.    Think about it - are most of your lead scoring and intent tools actually biased? I’m curious to hear your thoughts. Let me know in the comments what you think. #buyerintent #leadscoring #leadgeneration

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