We started building Lift AI in 2018, long before the AI boom. Over the years, we've seen and used countless tools and methods to attempt to crack the code website visitor buyer intent. It took us years of trial and error to learn that only AI can truly understand deep website behavior and accurately predict buyer intent. From basic website analytics to complex lead scoring tools, each has its merits but falls short of truly understanding the nuanced and dynamic nature of individual buyer behavior. For example, lead scoring adds up pre-determined values for a small selection of actions, such as downloading a whitepaper on your website. It's like trying to understand a bustling shop through a tiny shop window—useful in some ways, but limited. Instead, imagine a seasoned salesperson. With experience, they develop an uncanny ability to read subtle cues—body language, facial expressions, the pace of browsing—to identify who is just browsing and who is ready to buy. We had one customer that had 77,000 different pathways that visitors navigated their website to purchase. Understanding buyer intent is invaluable, but without AI, it is inherently limited to the scale of human observation and interaction. That's where Lift AI comes in, functioning much like that expert salesperson but on a massive digital scale that's both infinitely scalable while being over 85% accurate for every buyer intent score. Lift AI analyzes hundreds of real-time signals from each visitor's journey across your website. It's not about who the visitor is—it's about how they move, pause, explore, and react. Each of these actions feeds into a sophisticated machine learning model that predicts buying intent. It transforms anonymous traffic into a clear map of potential buyers, enabling targeted, effective engagement that drives conversions and enhances sales efficiency. Today, every second counts and every visitor matters. So Lift AI is not just a tool—it's your digital sales force, scaled to meet the demands of the modern buyer. Using those buying signals, you know which visitors to provide live sales engagement with even for anonymous buyers, in real time. Once you know who the potential buyers are you can provide them with the things great salespeople do. Listen. Ask great questions. Help the customer solve their problem. When it comes to truly understanding and capitalizing on online behavior, only AI, and specifically Lift AI, has the depth, agility, and precision needed to help turn browsing into buying. Companies like Truckstop are using Lift AI and Drift, a Salesloft company to increase monthly bookings by 5x. Fluke increased revenue per visitor by 345% using Lift AI and Intercom. The results are almost too good to be true. But they are true. AI has changed the game for good.
Surya Nersu
1mo
Glad Don Simpson to be part of your (AI) journey
Entrepreneur, Investor & Educator
1moDon Simpson Having personally witnessed this incredible journey and achievement – Kudos to you and the team! It’s fascinating to see how Lift AI / MarketLinc has evolved since 2016, long before AI became the buzzword it is today. The analogy comparing traditional lead scoring to looking through a tiny shop window always resonated with me. It's a perfect illustration of the limitations of conventional methods. The way Lift AI operates, akin to an expert salesperson picking up on subtle cues, but on a digital and infinitely scalable level, has tremendous implications for businesses as we move our purchasing online. The success stories with Truckstop and Fluke are particularly impressive—5x increase in bookings and 345% revenue increase per visitor are no small feats! It’s also exciting to see how Lift AI focuses on real-time signals from visitor interactions rather than just their identity. This shift in perspective should be a game-changer for many businesses, turning anonymous traffic into clear, actionable insights for targeted engagement. Congratulations on these achievements and all the best building the next unicorn!