Donald McIntosh’s Post

Here's a Branding Idea for the Global Market of Each Country ... that addresses Global Emissions...Global Warming ...to use as an Incentive for a very Unglamorous job: If people are willing to enter into said "program" to work on a program or whatever...like dealing with emissions and creating a Greener Product: By, collecting Dung...there will be less emissions into the air... Might you consider outfitting anyone in protective gear ...boots, gloves, masks...anything that will protect the people from doing anything that is Unglamorous...because it's people who can make it Glamorous to do a beneficial thing... then, support the social media branding of it. I know, there will be people that choose to stay in the Private Sector...that is up to them and their right with their work etc... It's all in the eye of the beholder... it is a Branding Issue... it is Marketing... it is all of those things... yet, it will benefit so much more... it ends up being a Commodity. My hope is: Anyone that participates in "The Future of Our World" 1. Must have appropriate gear to protect themselves & to do the job; 2. Can it just be baggd or must it be in a cannister? 3. I would imagine every Country would want their own, correct? So, it's up to the Country and The People to find a solution... one that can be healthy...and positive. I do believe, it is a Branding Thing...Incentives must invite the people to want to assist in the answers... All are welcome... yet, you could make The Future of Our World" a better place... So, I do thank you...I'm happy to help where I can...but not being abused by people who are threatened by my thoughts or ideas...there is always a bully...yet, I'm not a bully... I'm a strong fearless female...who knows the difference between wrong and right...yes, my Grandfather protected me by saying that I was his son... to protect others...and to protect me... He didn't do the wrong thing...he had just lost a Grand daughter before me... he may have suspected foul play...He did the right thing... it's my turn to learn about all of it...eventhough, I'm going to cry forever over it... When I began doing Indigo Willowz...I had no idea about any of this...nothing... No one ever told me... I never left my Mother...and she wouldn't leave me...so they killed her...yet, there is far more to it. I loved her so much...I loved my Grandparents, too... I have always wondered about the sister no one talks about... as a little girl...I cried that she died because I would have been close to her... I will keep them alive in my heart forever...believe me...there are still more tears to cry...I'll always weep over it...but, I can try to make The World a better place... that's what makes my Heart Beautiful & Brave... there's far more to me... Indigo Willowz "You are so much more than the World has ever seen before..." My Response: "Yes, Yes, I am." in my imagination, I was talking to Jack Frost... xoxo

#GreenGrowth 🌱 Looking for innovative ways to support green growth for your SME? ⚡Our latest article explores how effective communication strategies can drive sustainability and attract environmentally-conscious customers. 🌐 https://lnkd.in/eub6sNf8

Green Marketing - A Dual Benefit for the Environment and Revenue Growth 💼🌍💰 Greetings all. In this LinkedIn post, I emphasize the importance of green marketing and its potential to simultaneously benefit the environment and boost financial performance. By adopting sustainable practices, businesses can showcase their commitment to environmental stewardship and position themselves as leaders in the fight against climate change. Contrary to common misconceptions, green marketing can also lead to cost savings by implementing energy-efficient technologies, optimizing waste management, and streamlining supply chains. Furthermore, by appealing to the growing segment of environmentally conscious consumers, businesses can enhance their revenue, foster customer loyalty, and build a stronger brand reputation. To succeed in green marketing, it is crucial to integrate sustainability into your brand, educate and engage your target audience, communicate transparently, and seek collaborative partnerships. Together, let's harness the power of green marketing to make a positive impact on our planet while driving financial success. #GreenMarketing #Sustainability #EnvironmentalStewardship #Profitability #marketing #revnue #sales#تسويق .

Are you on the path toward creating a more sustainable future but unsure how to communicate your efforts effectively? Remember, sustainability is not just a trend; it's a commitment to our planet and future generations. Transparency is key. Share not only your victories but also the lessons learned along the way. Sustainability is a continuous journey. And being open about the process can inspire confidence and trust in your brand. #BusinessSustainability #CommunicationStrategy  

Promoting your business ads with a World Environment Council's Environment Calendar for 2024 can bring several benefits and contribute to both your business and environmental sustainability efforts. Alignment with Corporate Social Responsibility (CSR): Associating your business with an environmental calendar demonstrates your commitment to CSR. It sends a positive message to consumers, showing that your company is socially responsible and cares about environmental issues. Increased Visibility and Reach: The World Environment Council's Environment Calendar likely has a global reach. By placing your ads in such a calendar, you can extend the visibility of your business to a wider audience, including environmentally conscious consumers, activists, and organizations. Targeted Marketing to a Niche Audience: The audience engaging with an environmental calendar is likely to have a strong interest in sustainability and environmental issues. This targeted marketing approach allows you to reach a niche audience that is more likely to resonate with your business values. Enhanced Brand Image: Associating your brand with environmental initiatives enhances your overall brand image. It positions your business as one that is aware of global issues and actively contributes to positive change. This positive perception can lead to increased brand loyalty and trust. Educational Opportunities: Environmental calendars often include informative content about sustainability, climate action, and ecological initiatives. By being a part of such a calendar, your business not only promotes its products or services but also contributes to the dissemination of educational content, fostering awareness and understanding among the audience. Participation in Environmental Advocacy: By supporting an environmental calendar, you align your business with environmental advocacy. This can lead to partnerships and collaborations with other like-minded organizations, fostering a sense of community engagement and collective responsibility. Showcasing Green Practices: If your business has adopted environmentally friendly practices or offers sustainable products/services, promoting through an environmental calendar provides an ideal platform to showcase these initiatives. Networking Opportunities: Being associated with the World Environment Council and its calendar provides opportunities for networking with other environmentally conscious businesses, organizations, and individuals. This networking can lead to collaborations, partnerships, and shared initiatives for a more sustainable future. In summary, promoting your business ads with a World Environment Council's Environment Calendar for 2024 not only benefits your brand visibility but also aligns your business with crucial environmental issues, contributing to a more sustainable and responsible corporate image. [email protected] Website: https://wec.org.in/ hashtag #newyear2024 hashtag #calendar hashtag

Sustainability in the #construction industry has elevated above vague conversations about action. It is now about meaningful dialogue, communicating with purpose, and getting facts straight. Learn how to get your #sustainability message right in Demolition and Recycling International (D&Ri). https://ow.ly/yYba50RjTs7

"It’s no longer solely about the products or services one offers but also about the values they embody. More than 60% of consumers factor sustainability into their purchasing decisions. Moreover, 78% of American workers consider a sustainable lifestyle to be important. This shift isn’t a fleeting phase—it’s a deep-seated transformation in both consumer and employee perspectives." https://lnkd.in/gPSj3-Bg #publicrelations #sustainability #media

How will tech impact PR this year? Check out the predictions from my colleagues at Raffetto Herman Strategic Communications.

Fear-mongering doesn't inspire people to take action - effective communication does. I came across this great article utilising change agency Futerra's guide to communicating sustainability issues and initiatives - these are great ways to ensure sustainability comms are authentic and transparent, staying true to brand and landing in a way that resonates. Key pull out tips: 🎯 Always keep comms relevant to the audience focusing on what's relatable and human, avoiding overly technical terms ⚙️ Think about what drives people emotionally and motivates their behaviour, not just their age or location 🪢 Show how the benefits of sustainable actions can be personal, emotional, or social, making them matter more to your audience 🔗 Integrate sustainability into your main branding to make it a part of everyday culture, not just a 'special' topic #sustainabilitymarketing #sustainabilitycommunications #creativemarketing

In keeping with "International Earth Day" on Monday, we have taken what is probably the most topical issue to heart and written a blog post about how sustainability can be used as a competitive advantage. Companies that communicate their green initiatives transparently demonstrate responsibility and a spirit of innovation. A win for business and our #planet! 💚🌍 Find out more about this imaginative marketing strategy in our latest blog post. #Sustainability #GreenBusiness https://lnkd.in/deaei4jR