Douglas Rozen’s Post

Connecting Familiarity with Your Brand 🎉 Ritz created an Ad that touches on the Holiday activities. 💫 By resonating with the festive spirit and showcasing our products in a relatable way, Ritz successfully humanized their brand and evoked positive emotions among their customers. 💕 For example, they aired the ad during peak festive seasons, capitalizing on the increased traffic and providing the audience with the perfect snacking solution for their journeys. 🚗 This strategic approach not only boosted brand visibility but also drove engagement and sales, paving the way for new opportunities and growth. 🌟 #FestiveSnacking #EmotionalConnections #BrandSuccess #StrategicAdvertising #CaseStudy

For big-name brands like Qdoba Restaurant Corporation, taking advantage of current trends is a massive part of staying relevant on social media. 📲✅ As marketers, it's our job to keep our ears to the ground regarding pop culture. With the Barbie movie taking the world by storm, it was the perfect opportunity to capitalize on a hot topic in the social media space in a way that connected to the QDOBA product lineup. 🔥💗 Remember: If you're not making an effort to relate to your target markets, you can kiss any hopes of repeated success on social goodbye. 👋 #marglemedia #margle #marketing #socialmediaagency #socialmediamarketingagency #socialmedia #socialmediamarketing #QDOBA #QSR

So lately, I’ve been following the buzz surrounding Keith Lee and I think there’s a lot we can learn from his Atlanta experience. For those who don’t know him, he is a social media influencer who visits restaurants and provides his review. My biggest takeaway from Keith Lee’s Atlanta tour is how customer service impacts your brand. As marketers, it’s easy to focus on how customers perceive your brand but not how they are experiencing your brand and this is indicative of that. Furthermore, the restaurant owners’ responses demonstrates how poor leadership and improper training also impacts your brand. Instead of trying to discredit his claims, a better way to protect your brand is to address his claims head on and figure out how you can better support your team in providing a better customer experience then inviting him and his relatives back to your restaurant to document their experience. #branding #customerexperience #keithlee

Fantastic article by Alicia Kelso on Nation's Restaurant News - national campaigns, while still important, are becoming more generic and getting lost in the crowd...consumers today crave more #value and #authenticity at a #local level. Highly targeted, data-driven #localstoremarketing campaigns are driving #sales and #traffic by connecting brands with surrounding communities and telling a value story that resonates within 3-5 miles of the #restaurant. Favorite quote: “By prioritizing grassroots efforts, utilizing data responsibly, and embracing the desire for genuine connections, we can build strong customer relationships and create a positive impact in the communities we serve.” -Kathryn Bleeker, Director of Marketing - Ziggi's Coffee Need help with Local Store Marketing? Let me know! #Vericast specializes in intelligent media solutions at a local level to create more meaningful experiences for your current - and future - guests. #restaurantmarketing #printadvertising #digitaladvertising #localadvertising

Some valuable insights from Benjamin Dollard about the strategies employed in an ever-changing landscape : Innovation, consumer engagement and the power of storytelling 🍇 #WineIndustryInsights

We're not thinking if we're thinking like everyone else Consumers are compelled to socially share when products & experiences are ATYPICAL! One's that strike emotional connections to their lifestyle needs. What motivates you to share? Decades ago we weren't walking around with phones in our hands... Now we're all potential brand ambassadors and storytellers. National Camera Day. GoLidZ #restaurants #digitalmarketing #foodservice #socialmedia

The QUEEN of all brand activations!! 💫 We #matched Chef and Food Network Star Eric Adjepong with Breville to spread culinary wings around ✈️ Speaking of unforgettable customer experience… take a look at this video ;-) Mindblowing! Shout out to Ali Leskow, ARC COLLECTIVE #brandactivation #customerexperience #branding #marketing #storytelling #partnershipmarketing #partnership #relationshipmarketing #celebrityambassadoship

We know what #fandom looks like. But how do you quantify it? For the Snow Days #Pepperoni Pizza Collab w/ #teenagemutantninjaturtles it looks like: dressing in costume, equipping a tubular surfer-bro accent or regularly showcasing your ninja moves. (see below) But how are we going to explain the impact to our leadership and colleagues across finance, operations, etc? Hypothesis 1: #TMNT will help accelerate retail distribution and availability. We'll be tracking new retailers, new distribution points and even retailer retention due to the excitement of the Turtles & Pepperoni. Hypothesis 2: #TMNT will expand our audience faster than anything we could do on our own. We'll be tracking social engagements, video views, PR pickup, Klaviyo profiles, website sessions and store locator searches. Hypothesis 3: #TMNT will help move product off shelf faster and make Pepperoni a top 2 SKU. Initial feedback from our Sprouts Farmers Market team and digital grocery analytics are promising. We'll keep a watchful eye on velocities, digital grocery conversions and DTC purchases. Ivy Moore what great work with this creator! So much fun bringing this to life with this team. cc: Jason Brian Cassandra Kathryn Kelly Abigail Blake Steve Leon Alec Adam Leah P.S. Pepperoni is my new favorite flavor. So hats off to Jen, Patrick and Jack for being the best in the biz. #mutantmayhem #cpg #cpgindustry #grocery #groceryretail #frozenfood #pizza #sprouts #paramount #nickelodeon

BREAKING: Marketing Team accidentally wins culinary arts award instead of client pitch. Turns out spaghetti at the wall can win something. In the chaos of marketing, clarity is your secret weapon. Spaghetti strategy is acting without a plan. In marketing, aimless tactics lead to chaos. Especially with audience. Define goals, craft strategy, and avoid the messy throw-it-and-see approach. Align your brand message like a recipe, ensuring every ingredient serves a purpose. Precision in strategy, just like in cooking, leads to a delightful outcome. #BrandClarity #MarketingCuisine #MarketingStrategy #PrecisionOverChaos