It was great to spend time with John Dioso from Ad Age talking about where relevance rules 🤝, the Paradox of Choice 🤷♂️, the Transaction Moment 🛒 and 5 shifts holiday season 🎁. Get ready for the hottest holidays ever…
The proliferation of retail media networks has caused fragmentation in the market, says Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe, which in turn causes confusion among advertisers looking to scale their investments.
Dealing with multiple retail media networks becomes resource intensive for the buy-side, while reporting from the sell-side often lacks the transparency that advertisers need to compare sales across the different networks.
To address those challenges, IAB Europe has established a Retail Media Committee, which has drawn up a set of Retail Media Measurement Standards for Europe.
In this interview, filmed at the VideoWeek Villa in Cannes, Puffett explores the frustrations of advertisers in retail media, the need for standards around media and sales measurement, and IAB Europe's work to ensure the adoption of those standards.
#VideoWeekVilla24#VWVilla24#Advertising#RetailMedia
No matter where the numerous conversations about #retailmedia at Advertising Week New York 2023 began, they almost always returned to one key area: value.
🤔 How do Retail Media Networks bring value to retailers, brands and consumers, and just as importantly, how does the industry appropriately and adequately convey such value to stakeholders?
We're constantly asking these questions at Threefold and are thrilled to join our peers in sharing our experience to solve questions that make retail media stronger.
Read more from Advertising Week on the Threefold blog: https://lnkd.in/eguJfh4GSMG
No matter where the numerous conversations about #retailmedia at Advertising Week New York 2023 began, they almost always returned to one key area: value.
🤔 How do Retail Media Networks bring value to retailers, brands and consumers, and just as importantly, how does the industry appropriately and adequately convey such value to stakeholders?
We're constantly asking these questions at Threefold and are thrilled to join our peers in sharing our experience to solve questions that make retail media stronger.
Read more from Advertising Week on the Threefold blog: https://lnkd.in/eguJfh4GSMG
It feels like it is becoming a tradition. On Monday we've met again in the Retail Media Circle – this time in Hamburg. Since the host was our RMC member OTTO.
As chairwoman of the RMC within the Bundesverband Digitale Wirtschaft (BVDW) e.V., I was pleased to welcome our participants in Hamburg and look back on the past year and our achievements in the Retail Media Circle.
A year in which we first laid the foundation for the successful further development of this media genre with a common definition of retail media. A short excerpt of our definiton: 'As a media genre, retail media enables cross-funnel measurability of advertising impact based on a data-driven history, directly in the digital and physical ecosystem of the retailer - onsite and offsite.'
In the Retail Media Circle, it is one of our missions to develop and promote sustainable standards and regulations for the retail media genre together with our market partners. An important item on our agenda was therefore the presentation of the further developed taxonomy from the RMC-Lab. Recently, we have dealt intensively with the question: What is an impression? When is an impression counted as an impression?
We founded the Retail Media Circle to create the opportunity for market participants to exchange in a safe space – and to learn from each other. That is why so many Retailers presented their successful retail media cases in Hamburg. Thank you for your exciting input.
The intro by Robert Jozic and the subsequent mood picture on the subject of Ad Verification were also exciting. There is currently no European Ad Verification Standard. We want to change that.
So we still have a lot of work ahead of us in 2024. The retail media potential is far from exhausted, and I am already curious to see where we are at the end of 2024. Martin SchwagerTorsten Ahlers#retailmedia#datadrivenmarketing#bvdw#ecommerce
📅 Mark your calendars for 2nd May
Revolutionise Retail event with BetterCommerce
📌 PwC, London Embankment (fancy coffee ☕)
A great opportunity to understand how brands are leveraging data to break through performance ceilings in 2024, and actionable tips to take away for your own strategies.
Like so many of you in marketing and advertising, we wanted to better understand the shifts we’re seeing in how partners are using retail media networks. What percentage of brand budgets are allocated to retail media? What are the most popular channels? And just how effective are retail media strategies?
To find out, we worked with Digiday to create the State of Retail Media report. Through surveys with brands and agencies, we uncovered insights that can help you better understand what’s next and how to take full advantage of this growing industry.
Download the full version here: https://lnkd.in/gu6cVS5k#StateofRetailMedia#MediaPlanning
As younger generations have shorter and shorter attention spans, it is important to capture attention measurement as part of marketing analytics / measurement framework for B2C. It is great to see progress in measurement of the quality of media investment.
📈 🎉 Today, we're thrilled to announce a significant milestone: Adelaide AU is now the first attention metric to be featured by EMARKETER. 🎉📈
For years, EMARKETER has been the go-to resource for brands and marketers who prioritize reliable and trusted data.
This integration is an important step towards our vision of making AU a global standard for media quality, so thanks to the hundreds of partners and clients who have adopted AU and helped make this happen!
#AUEverywhere#AttentionEconomy
Entrepreneur & CPG Consultant specialising in Digital Innovation | Founder of Experience This | Most Innovative Brand Activation Platform 2023 | Rising Star in Tech 2023 (Women's Excellence Awards)
I had the pleasure of attending the below event by VML COMMERCE this week.
Here are a few game-changing takeaways that are shaping the future of commerce:
1️⃣ Service-Led Brands Are the Future: According to the latest trends, 'Brand' takes a back seat for Gen Alpha, with price, experience, and convenience stealing the spotlight.
Brands must pivot from traditional brand-centric marketing to crafting experiences that truly add value to the consumer.
2️⃣ Omnichannel Dominance: The future, and arguably the present, is omnichannel. But surprisingly, the physical store still holds immense importance, as there's a near-even split between those who prefer online shopping and in-store experiences across all demographics.
It's a reminder that despite the allure of digital data, physical interactions still play a pivotal role.
3️⃣ Controlling the End-to-End Experience: A whopping 62% of how a person feels about a brand is influenced by their experience, and it takes just 2 bad experiences to disown a Brand.
Brands need to exert control over the end-to-end experience, especially in non-owned spaces, to avoid bad or fragmented consumer experiences. Crafting a seamless journey is key to winning hearts.
4️⃣ The Rise of 'Voice': Younger generations are voice enthusiasts, feeling instant frustration if they have to use a keyboard or mouse.
Incorporating voice into brand activations and experiences is a promising avenue to explore. It's not just a trend; it's a shift in consumer behaviour that Brands should leverage for a more engaging and user-friendly interaction.
Thank you for having me, VML COMMERCE and great to meet you Hugh Fletcher, Debbie Ellison, Naji El-Arifi and Lynn Ritson#CommerceInsights#FutureOfBrands#OmnichannelExperience#VoiceActivation
SVP, Brand Strategy & Growth Marketing @RPM
1wDouglas Rozen great insights!! So many great nuggets of wisdom.