Douglas Rozen’s Post

It was great to spend time with John Dioso from Ad Age talking about where relevance rules 🤝, the Paradox of Choice 🤷♂️, the Transaction Moment 🛒 and 5 shifts holiday season 🎁. Get ready for the hottest holidays ever…

Come Rokt with us!

There have been many moments on my cancer journey that have been a challenge. Today has been the opposite as my daughter and I joined The Atlantic's #PeopleVsCancer. While cancer has taken quite a bit from me (like a 1/3rd of my colon and a 1/5th of my right lung), it's given Alexis Rozen a clear purpose in life. She's a rising #biomedicalengineering student at Cornell University and working this summer at the American Cancer Society with the patient support and early detection teams. I'm reminded everyday, nearly every hour, of my cancer. While I could focus on all the negative aspects, I chose to focus on the positive. And nothing is more positive, more meaningful than seeing first hand your child's intention. My cancer has given my daughter a purpose that is deep and powerful. #powerofpositivity 👊

As The Female Quotient’s Shelley Zalis said so perfectly, “it’s not about ‘empowering’ but instead ‘powering’ women in all types of roles.” Hear 21-year old Red Bull Racing & Red Bull Technology’s Formula 1 Academy driver Hamda Al Qubaisi share how opportunity has ‘powered’ her. ⚡️ She was joined by Rokt’s Srishti Gupta and Formula 1 legend Susie Wolff during a panel on “Driving Change: Powering the Next Generation of Leaders” at the Cannes Lions International Festival of Creativity

Less is more when it comes to the NFL…. 🏈 With just 4% of the programming, the NFL commands 46% of the engagement in the US, making 93 of the top 100 broadcasts NFL games and 650k attending in person the NFL Draft this year. Clear evidence of the power of the Paradox of Choice to drive great customer relevance. Less can be more. Tim Ellis of the National Football League (NFL) with Seth Matlins of Forbes CMO Network at the Influential Beach powered Brand Innovators. Rokt@Cannes #checkoutsworthcheckingout #ecommercedoneright

I’m super excited to host with Kristi Argyilan & Marla Newman an amazing client event at #Cannes. Marketing leaders will hear how Rokt, Albertsons Media Collective & Raptive are reimagining customer experiences & influencing holiday decisions through an immersive olieculture (yes, olieculture) experience. 🫒 Why olive oil? With its deep roots in Mediterranean cultures, olive oil is considered a symbol of abundance, prosperity and well-being and is a popular gift to give for the holidays. 🎁 🗓️ Wednesday, June 19, 2024 ⏱ 1:00 - 2:30 PM CEST 📍 The Collective Bungalow at MediaLink Beach If you haven’t RSVP yet, fill out the form below and we will be in touch! https://lnkd.in/gC32UrxE

Excited to partner with The Female Quotient this year at Cannes Lions International Festival of Creativity to drive change.

What makes a successful hyper-growth company? This ⤵ Amazing work Jeremy Wenz and Daniel Wright in guiding our latest induction of new Rokt'stars!

With customer loyalty becoming evermore important for ecommerce brands, read Stephen Rivera’s post on how brands are looking to their tech stack & first party data to enhance customer experiences that leads to loyalty.