Dragon Eye’s Post

How was the Paris Olympics a game-changer for social media audiences? How can brands in China capitalize on China's success? Ali Zein Kazmi and Bryce Whitwam see the Olympics as a win for social media, both in terms of the range of sports and unique programming. Brands in China can capitalize on China's success, and they don't need deep pockets to sponsor top-tier athletes. Social media enables brands to target niché audiences who may recognize China's youngest skateboarder, Zheng Hao Hao  (郑好好), who didn't take home a medal but certainly made headlines. Olympic stars like Zheng have staying power and will be around for the 2028 Games. It's an all-things marketing of the Olympics show from a Chinese perspective. Check it out at Apple Podcasts, Spotify, and 小宇宙。 #ParisOlympics #OlympicsSponsorship #Chinamarketing #Olympics #shanghaizhan #shanghaizhanpodcast https://lnkd.in/ggqbDsSR

#Paris2024 Olympics - did you watch?! or did you just catch the highlights from the athletes themselves?! This year, the International Olympic Committee let up on its strict rules about athletes posting on social media. And guess what happened?! 📈 432% increase in video views through NBC Sports social accounts over Tokyo Olympics 📈36% of Olympic viewers tuned in after seeing event clips on social media Elizabeth Lindsey, president of Wasserman, a sports & entertainment marketing agency says: "They were the first digital, social, native-born participants and athletes from the Olympics." Why did this dramatically impact viewership? Because in a world of AI and perfectly curated content - we CRAVE authentic voices! We love the selfies, the breathless exclamations of winning, all the tears and heart tugs! There's a lesson here for B2B companies who carefully curate their social media presence. ✅️ The world wants your STORIES ✅️ Share your HARDSHIPS & JOY ✅️ Be AUTHETIC. Laying a foundation of heart lead content will increase connection AND direct your audience for deeper relationship with you and your brand. #socialmediamarketing #b2b #olympics #branding

Interesting reading regards the Olympics new stance on social media... the article includes commentary regards earnings from social media posts... #sharing Quote "Under new guidelines accredited participants can share their experiences far more freely on social media platforms during what the IOC calls the “game period”. Photographs and videos that use artificial intelligence may not be shared. It’s unclear how the IOC intends to police this rule." Extract from https://lnkd.in/gbTJYZ-R #ParisOlympics Legally While the IOC fully recognises the essential role played by the Media Organisations in reporting the Olympic Games and other events organized by the IOC, it is the responsibility of the IOC to ensure that the integrity and value of the Olympic Properties are respected. The integrity includes the Olympic rings. For the creation of content in social media accounts they say the following practices are allowed: · Hash tagging using the Olympic Properties. · Visual posts using verbal references to the Olympic Properties. · Creation of Instagram temporary and permanent stories using verbal references to the Olympic Properties. Extract: https://lnkd.in/g9TRpMni For a wealth of Olympic information, visit the library: https://lnkd.in/gXu2PJTC

As the Paris 2024 Olympics kick off, let's dive into how each sport's teen viewer base fluctuates across the UK, the US, and China, and how purchase behaviour varies across these regions. 🔎 Highlights: 🏊♂️ Swimming is especially popular in China, with about +80% more teen viewers than in the UK and the US. 🛒 Demand for most sports merchandise is higher in the US and China, with sports related board games being twice as popular in the US than in China and the UK. 👕 The most popular sports merchandise in the UK and the US is clothing, while in China, it's magazines & comics. Understanding these regional differences in attitudes and purchase behaviour allows brands to develop the best sponsorship strategies. Book a demo now to see how our insights can help you tailor your marketing efforts accordingly: https://lnkd.in/dCv6Fv4j

Paris 2024 (almost) complete ✅🇫🇷 After months of planning and executing the ISSF Olympic Games campaign, we're finally near the finish line! As we enter the final days of the monitoring period, here are some of my key takeaways for Olympic sports coverage: 🎯 Team schedules matter - with around 20 posts going out per day it's important to break things down to make publishing more manageable! 🎯 Anything can go viral – Engaging with fans and athletes while tapping into trending topics is vital. Shoutout to Yusuf Dikec, the MVP of Paris! 🎯 Utilising older content is important - whether it's a throwback, compilation or something entirely new there are always ways to be creative. 🎯 Ad spend is important to the success of your organic sports social media strategy. The results so far have been phenomenal, surpassing the client's Tokyo 2020 benchmarks 🙌 Great work from the Uni4m team for putting all the work in to get these great results! #SocialMedia #Social #Olympics #Paris2024

The Social Media Olympics 🏅 Social media has dramatically transformed the way we experience and engage with the Olympics. In the past, the Olympic Games were largely defined by scheduled broadcast coverage and limited real-time updates. However, the proliferation of social platforms has ushered in a new era of Olympic fandom and participation. Today, athletes, organizers, and fans alike are able to share intimate, behind-the-scenes glimpses into the Olympic journey. This has humanized the Games, allowing viewers to connect with competitors on a more personal level and feel invested in their stories and achievements. Social media has enabled a two-way dialogue, empowering fans to actively voice their reactions, opinions, and support in real-time. The Olympic experience is no longer a passive viewing activity, but an interactive, communal celebration. In many ways, social media has democratized the Olympics, shifting the narrative away from traditional media gatekeepers and giving a voice to a diverse array of participants and spectators. I loved this graphic I stumbled on — and with the end of the Paris 2024 Olympics, there are a multitude of learnings and takeaways from this landmark event. #Olympics2024 #ParisOlympics #Learnings #SocialMedia Image Source: Martha Brook

Global Stardom: Sports Without Borders . . 1. From Traditional to Non-Traditional Sports: Over the past few years, traditional sports like football, baseball, hockey, and soccer have seen declining participation rates. Demographic changes play a significant role—Generation Z, in particular, is less interested in these traditional sports. Instead, non-traditional sports such as adventure sports, e-sports, and spin-offs of existing sports are gaining popularity. The trend is likely to accelerate, especially as Covid-19 has led people to choose sports that allow for social distancing. Surprisingly, outdoor sports like golf are also experiencing rejuvenation. 2. Globalization: Going global is crucial! Whether it’s the Champions League, Formula One, or golf, major sports have become global phenomena. Stardom knows no borders—whether you’re Max Verstappen or Lionel Messi. Media companies are consolidating rights to ensure viewers can access sports content from anywhere. The fan base is everywhere, and borders are no longer prominent. Remember, these trends shape the future of sports, impacting everything from fan engagement to technology adoption. #sports #global #india #cricket #esports #football

CHINA SPORTS INDUSTRY 2022 DATA by the General Administration of Sport and the National Bureau of Statistics The total scale (total output) of the national sports industry in 2022 amounted to 3,300.8 billion CNY , and the value added was 1, 309.2 billion CNY. Compared with the previous year, the total output of the sports industry increased by 5.9% (without price deduction), and the added value increased by 6.9%. The added value of sports services was 918 billion CNY, accounting for 70.1% of the added value of sports industry, (+0.1%). The added value of the manufacturing of sporting goods and related products amounted to 368.6 billion CNY,(28.2% of the added value of the sports industry, +0.2 %). The added value of construction of sports venues and facilities amounted to 22.6 billion CNY, (17%, down 0.2%). In terms of opportunities, the added value of sports management activities increased by 16.3%, sports competition and performance activities increased by 11.7%, the value-added of sports media and information services increased by 11.3%. Contact me to know more about the France Sport Club in China and our events in 2024 as the countries will celebrate the the 60th anniversary of the establishment of their diplomatic relations. https://lnkd.in/grGXTuVy

Ahead of the upcoming Summer Olympics in Paris, how are people across the world planning to engage?    In YouGov’s latest report, we explore audience interest in the Games for 11 key international markets including the UAE, it's demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.    Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the Games really impact brand value.     Report insights reveal:  👩🏼🤝🧑🏻 The Olympics has widespread appeal, with relatively consistent interest levels across all age groups – particularly in the UK and US 🤩 49% of the UAE consumers plan to engage with the summer Olympics via online streaming (highest across the 11 markets surveyed). 📺 Football/ soccer is the most anticipated Summer Olympics sports in the UAE (49%), followed by basketball (29%). 📣 Samsung Gulf is the is the most recognized brand of all Summer Olympics Games sponsors in the UAE (56%), followed by Gulf Coca-Cola Beverages (GCCB) and Toyota UAE. (Please note Olympic trademarks and/or copyrighted material used in this report are owned by the IOC. YouGov does not claim any commercial association with the IOC or the Olympic Games). Download the full report here: https://lnkd.in/dUakpB-8

🏅 The Paris 2024 Olympics isn't just about medals; it's about opportunity. The Paris 2024 Olympics was a game-changer, not just for athletes but for businesses. With 30.6 million daily viewers in the US and 5.6 crore Indians tuning in to watch Neeraj Chopra’s silver-winning throw, the shift in sports viewership is undeniable. This isn’t just about medals—it's a billion-dollar opportunity for brands. Athletes like Manu Bhaker, who saw her Instagram following jump from 167k to 1.3 million, are becoming powerful influencers. The Olympics has turned athletes into top-tier brand ambassadors, offering businesses new avenues for growth. India's performance in Paris highlights the need for a strong sports ecosystem. To capitalize, businesses should diversify beyond cricket, partner with emerging athletes, use data to connect with consumers, and invest in grassroots development. 🎗 India stands on the brink of a sporting revolution. Are we ready to lead it?