Drapers’ Post

COLLAGERIE's chief creative officer, Lucinda Chambers, shares her plans for US expansion and reveals the common denominator shielding fashion players from economic headwinds. "We are expanding our operations and tech enhancements to support a larger market share and will be launching two exciting collaboration in the next few months – to be announced." Subscribe to read the interview below. #MyFashionLife #fashionnews #international #expansion #fashion #retailnews

#The Power of PR: How Fashion Brands Become Household Names "Fashion, PR is everything. It's the difference between being a nobody and being a household name." This quote, often attributed to various fashion icons, rings truer than ever in today's saturated market. While talent and design are undeniably crucial, the ability to effectively communicate your brand's story and vision is what truly propels a brand to stardom. IKE TANDOH, Ph.D.,APR, FCIMC,MCIM.

A Strategy involves intentionally differentiating oneself from competitors. Ex. In the fashion industry, it has been observed that frequent rebranding can help retain and attract clients, as long as the rebranding is responsive to changes in clients' fashion tastes. Hence, choosing to continually rebrand is a conscious strategic decision. 👌🏾 #Strategy #RetainingTheMarketShare

Do we really need another fashion brand in the world?? But hey why did I just start one?! My co-founder Rose explaining why Blaire’s vibe is different. And that there is another way. #circularfashion #femaleentrepreneurship

Is the future of fashion rooted in its past? The saying "fashion always comes around" holds more than just a glimmer of truth. Trends resurface cyclically, evidenced by the resurgence of Y2K styles, seemingly rebelling against the high-waisted trend of the 2010s. This phenomenon prompts a profound question: Does fashion truly evolve or merely revisit and reinterpret its history? And if there is innovation, where does fashion's trajectory lead us from here? . . #fashion #influence #fashionablefutures

Weekend Entertainment There are too many parallels in two industries, Fashion and Films. Almost Everyone wants to be a Fashion Designer or a Movie Star. Ask anyone about clothing, they will tell you how to improve, may it be the styling, the FIT, the Price, or anything. Same applies to Movie Industry. My Interview here deals with both. This was an interesting conversation, hope you enjoy it. https://lnkd.in/gVsRe4q4

Melissa Shea on a webinar on Fashion Mingle discussed something important about helping designers get more educated about growing in the fashion industry. -She was making important points about understanding the resources available to grow a business and resources for improving skills, having a good business plan is part of sustainability -When you're doing this you won't waste resources and money with bad planning #fashiontrends #fashionbrands #sustainablefashion #fashiontrendsetters Btw, if anyone is trying to launch or grow their brand in fashion, beauty or luxury please check us out and inbox us, we're a pretty big deal and we love to build empires. Best, https://lnkd.in/duYvhef4

Delighted to present the latest edition of our esteemed fashion magazine, featuring a captivating cover that embodies the epitome of style and innovation😊 Fashion magazine covers play a crucial role in branding as they serve as the first point of contact with the audience, creating a lasting impression✨ 𝗠𝘂𝘀𝘁 𝗰𝗵𝗲𝗰𝗸 𝗼𝘂𝘁: https://lnkd.in/gU_GneZT #FashionMagazine #CoverReveal #EditorialExcellence"

Philosophers rarely talk about fashion. About digital fashion, there's only me! I wrote this chapter to explore the existence and purpose of digital fashion. In what sense can we 'wear' digital fashion? Why spend money on something that has no material existence? Hint: The answer has something to do with aesthetics... Link to order the book: https://lnkd.in/ewwGF-Jm #fashion #digital #digitalfashion #digitalart #aesthetic #aesthetics #philosophy #meaning

TikTok Shares Key Tips for Fashion Marketers The new guide provides a range of notes, tips and examples for fashion marketers. https://soci.es/fYu