Drew Friesen’s Post

My guess is a lot of first time Head of Marketing roles don’t succeed because they can’t conceive a wholistic strategy to move the business forward. There are a lot of great individual marketers out there who excel in a function. They know the ins and outs of how to do various marketing tactics. And when given a goal or direction they can execute on it proficiently. But it’s a lot different when you are the one steering the ship. Translating a marketing plan to a business strategy requires more business knowledge than it does marketing skill. Why do you think first time Head of Marketing roles struggle? #b2bmarketing

The biggest mistake in my career is misalignment with the company’s GTM. I assumed that I should be running a marketing strategy (like Inbound or ABM). But the problem is I always worked at Sales-Led organizations. Don’t get me wrong, I always got along well with the sales team. But they never fully understood what I was doing building Inbound content, and I wasn’t as helpful as I could have been driving pipeline leads and shortening the sales cycle. Btw, I think all strategies can work. As long as all the teams are in agreement and rowing in the same direction. But leadership isn’t always great at articulating the strategy to the company. And I wasn’t mature enough to fully understand it. A “sales-led” motion in 2024 is way harder to run. Marketers are becoming more important than ever to drive pipeline for an org. Marketers align with your CEO on what the company’s GTM strategy is. And help tell this story to all parts of the company so everyone is on the same page. This internal marketing will do wonders to get you buy-in and approval with your campaigns.

עוד שבוע ועוד #אחד_בשבוע🥇 הפרויקט של 💡 Dror Hoffman 💡 שעוזר לכםן למצוא עבודה! והשבוע - הכירו את Vered Gal וזה מה שהיא כותבת לנו: With 12+ years of experience driving growth in B2B SaaS & HealthTech through comprehensive marketing strategies. I excel at leading cross-functional teams, developing impactful B2B Marketing Strategies, and fostering strong brand identity through effective Brand Development & Partnerships. I'm a strategic problem-solver with a passion for innovative marketing solutions. I thrive in fast-paced environments and am a continuous learner, eager to tackle new challenges. I bring strong communication and collaboration skills to every project, ensuring seamless teamwork and customer-focused solutions. 🎯 My passion lies in the marketing journey that unlocks a company's full potential and drives real results. Let's connect and discuss how I can help your company achieve its growth goals. 🚀 Areas of Expertise: ⭐ Global Marketing Strategy & Execution ⭐ B2B Marketing Strategies & Implementation ⭐ Product Marketing & Launches ⭐ Brand Development & Messaging ⭐ Cross-Functional Collaboration & Leadership ⭐ Data-Driven Decision Making רוציםות לעזור או להעזר במיזם #אחד_בשבוע🥇? תנו מבט בתגובות.

So what does it take to be a marketing strategist? I have been speaking with some of my marketing peers, lately. Here's what I've learned about what it takes to be a marketing strategist and why they are the most important pillar of a marketing team. This role is challenging yet rewarding. What I've learned from them is that to succeed in this role, one needs to be innovative, proactive, and direct in identifying the marketing tactics needed to effectively promote the brand/product. Key traits you require: Understand the ins and outs of multi-channel campaigns. Examine current operations and processes, identify gaps, fill them, and put together a plan to build a stronger foundation. Build trust within your marketing and sales teams. Keep stakeholders in the loop. Communication is a key skill for this role. A good strategy is based on considerable market research of your target demographic. Revisit the principles of the 4 Ps and 7 Ps of marketing. Establish marketing goals to guide marketing campaigns. If you are wondering what degree you need to be a marketing strategist, the answer is continuous and consistent learning. Try to learn or explore something new every day. In a nutshell, one must have a deep understanding of marketing channels, the ability to drive results, effective communication, and a solid educational background in marketing or related fields. #b2bmarketing #marketingstrategy #campaignstrategy #continuouslearning #communication

The hardest job in marketing isn’t VP or CMO. It’s being a marketer at a seed stage company. Why? Because you shouldn't actually be doing marketing! Sure, your job title may have “marketing” in it. But at this stage you need to be a business & GTM generalist. Your job shouldn't be built around: - Creating really great blog / youtube channel / etc - Running paid campaigns - Starting an event series - etc Not really. It should look more like: - Driving conviction on the best ICP - Aligning the team on GTM hypotheses - Running disciplined tests across channels Your actual job is to use marketing skills to help shape the business as a whole ... and not do "marketing" like you would at a post PMF company. This is what makes this job so hard: Marketers have a tendency to get emotionally committed to their work. But in the early stages, you have to be okay with killing your darlings. often. And trying something new without a drop in enthusiasm. Your job is not "marketing", but hustling to help the business find the fast-moving water, so you can get to the next stage of growth.

Are broader marketing roles making a comeback? Interesting chat in the office today about the types of marketing roles we have been seeing over the past few months. It seems that 'broader' marketing positions seem to be more in demand recently. After a few years of siloed or specialist marketing roles being the norm, we are increasingly seeing a call for marketers who can wear many hats. Having broad marketing experience, which almost seemed a disadvantage for some recently, now seems to be in demand. Whist this is likely, at least in part, due to how the market has been over the past year and marketing resource being reduced in a lot of companies, it will be interesting to see how this plays out over the next year as the market improves. My prediction is that marketers with strong experience in a number of marketing disciplines will continue to be in demand. #marketingcareers #b2bmarketing #marketingmoves

For D2C this is about, figuring out on ✅Products that provide the best unit economics while there is some pull from the market ✅ Not chasing more creatives, but working on refining the message ✅ Instead of CRO, focus on optimizing the information communication on website ✅ Clearly answer the question "What is the white-space in market that is the reason for this brand to exist?" ✅ Go after product-aware audience as you try to grab a share of pie rather than add more to it When getting started, focus on the communication of the problem that your product solves better than anyone else, let the problem be small. When audience trusts you with solving small problems, they place big bets on you where they start asking "Solve this also for us" that is when you crack it #marketing #startups #ecommerce #dtc

𝐓𝐢𝐭𝐥𝐞: 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐒𝐞𝐥𝐟-𝐏𝐫𝐨𝐜𝐥𝐚𝐢𝐦𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬: 𝐋𝐞𝐭,𝐬 𝐒𝐞𝐭 𝐭𝐡𝐞 𝐑𝐞𝐜𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐢𝐠𝐡𝐭 As the marketing landscape continues to evolve, it's become increasingly common for individuals to assume the title of Marketing Manager without possessing the necessary skills and experience. While enthusiasm and basic knowledge are essential, they don't replace the expertise and strategic thinking required to drive business results. 𝐀 𝐭𝐫𝐮𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫: - Develops and executes data-driven strategies aligned with business objectives - Understands consumer behavior, market trends, and competitive landscapes - Possesses expertise in marketing mix elements (4Ps) and digital marketing channels - Analyzes performance metrics and optimizes campaigns accordingly - Collaborates with cross-functional teams to drive brand growth 𝐋𝐞𝐭,𝐬 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐞𝐜𝐭 𝐭𝐡𝐞 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐰𝐡𝐨 𝐡𝐚𝐯𝐞 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐡𝐞𝐢𝐫 𝐜𝐚𝐫𝐞𝐞𝐫𝐬 𝐭𝐨 𝐦𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐫𝐭 𝐚𝐧𝐝 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. 𝐋𝐞𝐭,𝐬 𝐚𝐥𝐬𝐨 𝐠𝐮𝐢𝐝𝐞 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐚𝐬𝐩𝐢𝐫𝐞 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 𝐛𝐲 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐨𝐮𝐫 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞. Share your thoughts and experiences in the comments below! Let's elevate the marketing profession together! 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐚 𝐭𝐫𝐮𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐫! 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 #MarketingManager #MarketingExpertise #DigitalMarketing #MarketingStrategy #MarketingProfessionals #MarketingMatters #MarketingLeadership #MarketingSkills #MarketingKnowledge #MarketingExcellence #MarketingCareers #MarketingGrowth #MarketingInspiration

Unveiling the Distinct Roles of Marketing Strategists and Marketing Managers 🚀🌐 Role Focus 🎯: Marketing Strategist: Shapes overall marketing direction, identifies opportunities, and designs high-level plans. Marketing Manager: Executes day-to-day tasks, oversees campaigns, and ensures implementation of strategies. Scope of Responsibility 🌐: Marketing Strategist: Emphasizes long-term goals, market positioning, and brand development. Marketing Manager: Concentrates on short-term objectives, campaign execution, and team coordination. Analytical vs. Tactical 📊🛠️: Marketing Strategist: Analyzes market trends, competitor landscape, and consumer behavior to inform strategic decisions. Marketing Manager: Implements tactics, monitors campaign performance, and adjusts based on real-time data. Innovation vs. Execution 🚀💡: Marketing Strategist: Drives innovation, explores new channels, and conceptualizes creative campaigns. Marketing Manager: Focuses on efficient execution, meeting deadlines, and optimizing existing channels for results. Leadership vs. Team Coordination 🤝👥: Marketing Strategist: Sets vision, aligns teams, and guides the organization toward marketing goals. Marketing Manager: Manages and coordinates the team, ensuring tasks are completed and goals are met. In the dynamic landscape of marketing, a strategic marketer is crucial for steering the ship toward success. They provide the compass, identifying opportunities, and ensuring the brand is positioned for long-term growth. #jeevarajfredrick #engagexperts #MarketingStrategy #StrategicMarketing 🚀🌐

In today's competitive business landscape, the demand for versatile marketing professionals who can navigate multiple channels and platforms has never been higher. The 360° marketer is an individual with a holistic understanding of marketing principles and expertise across various disciplines, having a 360° background offers several advantages: 1. Versatility: Navigate any marketing channel effortlessly. 2. Integrated Strategies: Develop cohesive plans across platforms. 3. Customer Focus: Understand and meet customer needs effectively. 4. Data Savvy: Make informed decisions using marketing analytics. 5. Innovation: Drive creativity and stay ahead of the curve. 6. Collaboration: Work seamlessly with diverse teams. 7. Career Opportunities: Open doors to a range of marketing roles. In conclusion, a 360° marketing background offers a myriad of perks that empower professionals to thrive in today's dynamic marketing landscape. From versatility and integrated strategies to customer-centricity and innovation, these marketers are well-equipped to drive success and make a meaningful impact in the ever-evolving world of marketing. So, embrace the power of a 360° marketing background and unlock a world of opportunities!