Fractional CMO | Scale profitably with a customer-centric marketing strategy | Focus on What Matters
As a newly hired marketing leader, you know the least in the room. That's a benefit and a curse! Curse: You have a lot of learning to do quickly Benefit: You'll see things and ask questions no one internally asks or sees. Here's my rough priorities when I start an fCMO engagement: 1. Agree on the business goals and the role of marketing within them 2. Broad audit of ALL marketing and sales processes (with CRM data) 3. Understand product and brand PoV 4. Analyze current best-fit customers/deals 5. Analyze current pipeline (onboarding, marketing -> sales hand-off, etc) 6. Analyze current marketing strategy and plan 7. Build a current reality marketing ecosystem map 8. Minimize wasted budget and time spent on misaligned activities 9. Make a short and long term plan based on visualized opportunities Be humble, be curious, ask questions and seek alignment. Then go be a rock star and create marketing impact. #marketingstrategy