CEO @ CMO Huddles | Podcast host for B2B CMOs | Leading CMO Coach | AdAge CMO columnist | author Renegade Marketing | Inspiring B2B greatness via Community, Coaching + Content | Ben Franklin nut
Before you light the sparklers for the holiday weekend—check out today’s #WednesdayWisdom with Redpoint’s Founder and Chief Research & Content Officer, Becky Lawlor. Becky shares insights on creating PR-worthy research studies: 📊 Define your research strategy & outcomes 🎯 Identify the right audience and panel size ✍️ Craft well-designed survey questions 🧪 Test and validate your survey 🔍 Clean up and analyze data for compelling insights Something stressed time and time again in CMO Huddles is not to go it alone… and B2B surveys are no exception! If you’ve never constructed a survey before, I highly recommend Redpoint as they have helped numerous B2B brands design impactful research studies (including CMO Huddles! - see link in the comments). Reach out to [email protected] to connect with Becky and get her expertise on how to create research that drives PR results.
Some things in life require expert help – plumbing, dental work, and research studies, especially if you're planning to use your findings to make a splash with the media. Oh, and Becky is the real deal 💪
doing your own research study to get data-backed insights is brilliant way to stand out in your content marketing efforts 💯
Solid tips for creating impactful research studies.
Drew Neisser Becky Lawlor thank you for sharing this. Great tips!
Thanks for the shout out, Drew Neisser!
CEO @ CMO Huddles | Podcast host for B2B CMOs | Leading CMO Coach | AdAge CMO columnist | author Renegade Marketing | Inspiring B2B greatness via Community, Coaching + Content | Ben Franklin nut
3wCase in point: Redpoint is an amazing research partner! 👉 https://cmohuddles.com/underground-recession-b2b-cmos