Paresh Shah’s Post

Talking about Retail Media, I found an interesting post by Douglas Marketing Solutions, which I want to partially share below 👇 📈 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 📈 ➡️ Retail Media is faced with the challenge of fully exploiting its potential. This includes not only demonstrating concrete success in practice, but also offering effective and precise targeting. It is about making maximum use of the opportunities to influence the purchasing process in order to have a measurable impact on consumers' purchasing decisions. ➡️ The challenge is to integrate advanced analytics tools and data-driven strategies that enable a personalised and relevant customer approach. This requires a deep understanding of consumer behaviour, as well as the seamless integration of online and offline data sources. Ultimately, it is crucial that Retail Media not only picks up on general trends in consumer behaviour, but also recognises and targets individual customer needs. - - - - - In summary, challenges and opportunities hinge on effective customer data management, underscored by the importance of having the right tool in place: a CDP! In this insightful interview with Jessica Wegner, it becomes clear why Douglas has selected Zeotap CDP as a trusted partner to elevate its Retail Media strategy. #retailmedia #retailstrategy #cdp #Zeotapcdp #customerdataplatform

Despite its potential benefits, some brands are hesitant to fully embrace retail media due to operational challenges and concerns about data control. However, these brands risk missing out on valuable opportunities. To succeed, marketers need to shift their mindset and incorporate commerce at the start of the planning process 🛍️ Learn more about how retail media is reshaping the traditional marketing funnel from Mindshare's US CEO, Nancy Hall: https://loom.ly/Qil6dnQ

Ever considered setting up a retail media network (RMN)? It’s downright difficult. Navigating internal dynamics, aligning team priorities, and assuaging brand safety concerns are just a few of the challenges facing retailers and RMN operators. Ovative experts unpack these roadblocks and their implications on #retailmedia advertising: https://bit.ly/47Dvjao

In 2008, SMG was founded with £1,000 and two principles. The first principle was:  “To create a great place to work where people can grow”  We decided on this first, not only because it was something we both really wanted to continually strive towards but we didn’t have an actual business idea yet!  The second principle was: “To make retail media an investment choice for brands”. By a relentless focus on measurement to drive effectiveness for brands we believed retail media had the potential to climb high on the ladder of choices brands have to invest their money. We were right and 15 years later it's finally on everyones agenda. SMG is the UK’s market leader in retail media, helping an unrivalled portfolio of both retailers and brands. Today’s announcement that Asda has appointed SMG as their new Retail Media Network (RMN) parter is a massive step forward on our journey. Joel Hopwood Plan-Apps Threefold-Agency {Capture} #retailmedia #retailmedianetworks #media #ootd

Despite its potential benefits, some brands are hesitant to fully embrace retail media due to operational challenges and concerns about data control. However, these brands risk missing out on valuable opportunities. To succeed, marketers need to shift their mindset and incorporate commerce at the start of the planning process 🛍️ Learn more about how retail media is reshaping the traditional marketing funnel from Mindshare's US CEO, Nancy Hall: https://lnkd.in/dtudPCaN

Incredibly proud to share that PHD UK will extend and expand its 28-year relationship with Sainsbury's, as the UK’s second largest retailer consolidates all of its media planning and buying with the agency. As Sainsbury director of marketing brands Radha Davies told Campaign UK, PHD’s win was the result of how they “articulated a compelling case for a single agency model and embedded this in innovative, insight-based holistic media planning.”     The Sainsbury win marks the second time in the past few weeks that an iconic retail brand has taken a long-term relationship with Omnicom Media Group to the next level, coming on the heels of last month’s decision by Gap Inc. Inc to extend its almost 14-year partnership with OMG. For the UK specifically, it's the latest in a string of wins for OMG that has included luxury automotive manufacturer JLR, national lottery operator Allwyn UK, home appliance brand SharkNinja, and motoring and cycling provider Halfords; as well as sharing in global wins for Uber and global baked goods giant Grupo Bimbo.   Having dominated the UK's net new business ranking for global media groups in 2023 — significantly outperforming its competition — Omnicom Media Group UK appears to be aiming for an encore for 2024. A powerful reminder of why it is so important to invest into modern media capabilities that offer the world's leading marketers both global consistency AND local impact. #PHDIntelligenceConnected #TransformExperiences

Unification is key! Brands, agencies, and retailers are joining hands to streamline retail media management and measurement. Explore how this strategy drives growth in The Great Defrag report, born from insights collected in our recent survey of 1000+ industry leaders. Dive in now: https://bit.ly/3OKfF5F #Criteo #CommerceMedia #RetailMedia

According to Boston Consulting Group (BCG), they explain how giant retailers are prioritizing investment in retail media, market places, and social commerce. By strategically investing in these areas, they offer significant growth opportunities align with the consumer behavior evolution. Definitely these giant retailers aim to enhance their competitive edge for potentially doubling their current ROI. #giantretailers #investment #priorities #opportunities #retailmedia #marketplace #socialmedia #roi #bcg

Are you part of a new retail media network? Don't miss this piece from Mars United Commerce's Michele Roney outlining 8 steps to continue growing a sustainable, successful business: https://lnkd.in/giwsdA3p Reach out if you'd like to discuss your strategies for success! #retailmedianetworks #retailstrategy #ecommerce

Unification is key! Brands, agencies, and retailers are joining hands to streamline retail media management and measurement. Explore how this strategy drives growth in The Great Defrag report, born from insights collected in our recent survey of 1000+ industry leaders. Dive in now: https://lnkd.in/eV7XWV7N #CommerceMedia #RetailMedia