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Three places you can catch us during Figma's Config: 1️⃣ Our booth (grab swag, say hi 👋 ) 2️⃣ Mourad on Wed, 6/26 for drinks, bites, and socializing 3️⃣ Michael Winnick's talk on Thurs, 6/27 Tap here to learn more and RSVP for our happy hour 👉 https://lnkd.in/gvP9WfdZ
Say hello to dscout’s AI-powered Analysis! ✨ Looking to speed up the analysis of your research, without making a quality tradeoff? Our AI Analysis generates summaries, identifies themes, and categorizes topics—so you can focus on extracting insights and driving impactful change. Learn more about it here: https://lnkd.in/g5Ped7jn
The Market Research Society (MRS) Oppies shine a spotlight every year on the people who make things happen in research. Which is why we're jazzed to have been named a finalist for Best Online Qual alongside our customer HSBC. Cheers to our teams for making things happen. 🥂
The good news is, you have a lot of data. The bad news is, you have a lot of data. The longer, richer, and more nuanced your study, the more time you’ll want to spend immersed in your results. Our in-house researchers share their best advice for drawing your “best-fit” conclusions, whether you have a month, or just an afternoon, to do so.
When participants are talking about something difficult during an interview, your first instinct might be to try and relate. But keep it to a minimum—even if the intent is to empathize and connect. Using phrases like "I can imagine..." or "I can't imagine..." or briefly bringing up similar experiences you've had can end up belittling the participant's experience. Instead, give a neutral acknowledgement or express empathy. Saying something like, "I'm sorry you went through that," can still build connection without shutting the other person down.
What does it look like to bring Research and Design together in a way that emphasizes collaboration and alignment across departments? Our Lauren Madura and Claire Ruggiero break it down with a discussion of PWDR (People Who Do Research).
If you've said any of these phrases this week, you might be a user researcher. Any other suggestions? Spin the playlist for your coworkers here 👉 https://lnkd.in/gntHtAbj h/t Anton Krotov for the inspo
Some of the most challenging pushback you'll experience as a researcher is emotional. If you find yourself in this situation, here's a quick tip: 💡Stick to numbers and being as rational as possible. In cases where people's emotions conflict with research results, it's usually because they're in charge of making sure the product is successful. And when insights show the opposite, defensiveness kicks in. Remind people that you're a team, and that the goal isn't to dwell on mistakes or place blame. You're doing what you're doing so everyone can learn and move forward towards a better place all together.
