Dylan Field’s Post

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CEO & Co-founder of Figma

We made the choice (a controversial one at the time) to build Figma on the web, specifically to make it easier to design and collaborate in real time. But that space hasn’t been a great home for developers. With Dev Mode, we are working to change that. Dev Mode is out of beta today with new features to make it faster to go from idea to code - like annotations, better ways to compare changes, and improvements to Figma for VS Code. Just as Figma on the web broke down silos, we hope Dev Mode can do the same. So that we can move away from the idea of handoff, and toward faster, more fluid collaboration. Much more to come from Figma for developers and Dev Mode. In the meantime, here’s everything you need to know about what we’ve built - and why: https://lnkd.in/d3UHV3wZ

Everything You Need to Know About Dev Mode | Figma Blog

Everything You Need to Know About Dev Mode | Figma Blog

figma.com

I’ve been advocating for Figma since day one, but the billing of Dev Mode doesn’t sit right with me. Developers are consuming a design. They’re inspecting it, like a project manager or design lead, but from a different perspective. And billing them this much for this “privilege”, just looks a lot like monitizing the dominant position that Figma has gotten the last few years. And if they don’t want this, they’re left with a poor feature set, that is a major step back from the pre-Dev Mode times.

Antônio Salgado

Design Manager | UX | Product | Service | Innovation

5mo

I’ve asked my company Figma Account manager to show me the value on Dev Mode to justify that pricing, she failed to do so. It is already expensive for US / EU based companies, it is even worst for other countries. I really hope that Adobe come back to the market, can’t bet on Sketch. Personally I feel that Dev Mode has potential, but currently has no value. Right now is an unecessary feature being pushed to us.

Henrik Hedegaard

Head of Product at Blue Venture ApS

5mo

Dylan Field personally I love the Dev Mode functionality. It really help bridging the gap towards developers. But that price tag is absolutely insane! When we saw it, our first action was to search "alternatives to figma" and "plugins to replace dev mode in figma". You definitely need to lower the price point dramatically, or perhaps make it an affordable yearly flat fee per team. If we have the option of "Design seat" and "Figjam seat". Then, why the heck can't we have a "Dev Seat"? And with a sep. price point for that? TBH, developers should not have a Designer seat/role in Figma.

Alexander Lambert

I build teams and products that connect people to emerging technology through design.

5mo

I’ll say it again. Not a single Dev in our org understands the value of devmode even after sharing features and videos with them. You need to hook em before you can start reeling them in.

I was 100% that reducing functionality and then rebranding, fake releasing and charging money for it was just adobe behind the scenes. Very disappointing.

Thiago Andrade

UX/UI Designer @ DocuWare | Design Systems and Branding

5mo

But 25€/dev/mo on Organization plan? I think it’s an amazing feature many companies won’t have access to, specifically when we take into account that there are always more developers than designers in a company. 🥲 Paying 10x more for devs to use it? Don’t know how to defend this to our board. 😅

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Kayt Wilson

UX & Design Lead at Dura Digital

5mo

With the ratio of developers to designers at most orgs I’ve worked with, I feel like the pricing feels a bit steep and a hard sell for the value that dev mode provides. IMO it seems like dev mode provides 1/10th the amount of features an editor license provides, but is around 2/3rds the price.

Dev mode is pretty great, but a key piece of Design<>Dev collaboration is variables, specifically, typography variables. Looking forward to seeing this come out soon.

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