Just caught wind of the latest buzz in the industry – MediaMath, once hailed as the demand-side platform pioneer, has a new owner: Infillion.
🤨 Despite MediaMath's recent struggles, including a tarnished reputation and financial troubles leading to bankruptcy, Infillion has invested a substantial $22 million in this endeavor.
🚀 The intrigue might lie in untapped potential. In a market where tides are shifting, Infillion is set to introduce the revamped MediaMath, as part of their strategic approach to reshaping the industry.
🌐 Infillion's banking on a "verticalized walled garden as a service", retail media networks, and the changing sentiment towards the Trade Desk as a potential route to recovery. As the AdTech landscape evolves, so does MediaMath's potential.
💡 It won't be easy – MediaMath's journey to redemption is paved with challenges: operating losses of $30 million over the next three years, with a 150-strong team.
💪 But let's not forget MediaMath's strengths – versatile products, transparent programmatic supply chains, and the ability to foster deeper relationships with clients in an increasingly complex landscape.
What are your thoughts? Do you believe MediaMath can rise again with the help of Infillion?
More on this, in a great article by Digiday 👇
#adtech #programmatic #xenoss #dsp